Executive Views

IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech

Just when you wrapped your head around “programmatic”, a new variant of the data-driv...

By Robert Andrews  
Executive Views
Light Reaction Prices Programmatic By The Outcome
By Robert Andrews  
Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
By Robert Andrews  
Executive Views
Decentralize Programmatic Slowly: Merkle’s Delaney
By Robert Andrews  
Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
By Robert Andrews  
promo289778635
Executive Views
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
By Robert Andrews  
promo289778614
Executive Views
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
By Robert Andrews  
promo289778258
Executive Views
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
By Robert Andrews  
promo289778704
Executive Views
News Corp Sees Australia Out-Pace EU For Programmatic Growth
By Robert Andrews  
promo289775499
Executive Views
Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan
By Robert Andrews  
promo289778876
Executive Views
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
By Robert Andrews  
promo289778934
Executive Views
SpotXchange Will Staff Up After Premium Signings
By Robert Andrews  
promo289779011
Executive Views
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
By Robert Andrews  
Executive Views

Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic method...

By Robert Andrews  
Executive Views
Turn’s New CEO On Video And The ‘Three-Legged Stool’
By Robert Andrews  
Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
Executive Views
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
By Robert Andrews  
Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
By Robert Andrews  
promo289780092
Executive Views
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
By Robert Andrews  
promo289780370
Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews  
promo289780468
Interviews
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
By Robert Andrews  
promo289780493
Interviews
NYT CEO Thompson: Finding an Upside with Custom Ad Solutions
By Robert Andrews  
Screen-Shot-2014-03-19-at-11.40.47-AM
Executive Views
YuMe CEO: Video Advertisers Need Better Data
By Robert Andrews  
promo289780776
Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
By Robert Andrews  
promo289780823
Executive Views
Programmatic TV Is Years Away: Simulmedia’s Morgan
By Robert Andrews  
promo289780842
Executive Views
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
By Robert Andrews  
Executive Views

Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced an...

By Robert Andrews  
Analyst Views
Netherlands Leads Europe For Programmatic Video: IHS Study
By Robert Andrews  
Executive Views
Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads
By Robert Andrews  
Executive Views
Bloomberg’s Caine Makes Multi-Screen Ad Pitch
By Robert Andrews  
Executive Views
Publicis Marks One Year With Adobe Always-On Partnership
By Robert Andrews  
promo289781670
Executive Views
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
By Robert Andrews  
promo289781688
Executive Views
Programmatic Media Buying at Magna Global Rising Fast
By Robert Andrews  
promo289781777
Executive Views
Vevo Warming To Premium Programmatic Plumbing
By Robert Andrews  
promo289781803
Executive Views
AOL’s Lord: Optimization Trumps Reach For Advertisers
By Robert Andrews  
promo289781782
Executive Views
Adap.tv CEO: We are “fighting ad fraud until it disappears”
By Robert Andrews  
promo289781392
Executive Views
PubMatic Adds Video Ads To Real-Time Platform
By Robert Andrews  
3Gduepif0T1UGY8H4xMDoxOjBzMTt2bJ
Executive Views
clypd Fuelled Up To Bring Programmatic Ads To TV
By Robert Andrews  
promo289782274
Executive Views
Google Expects Consolidation In Programmatic Ad Market
By Robert Andrews  
Executive Views

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout ...

By Robert Andrews  
Executive Views
The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears
By Robert Andrews  
Executive Views
Print Can Be Programmatic, Too: MediaMath’s Cox
By Robert Andrews  
Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
By Robert Andrews  
Interviews
Guardian Labs Mulls Off-Site Branded Content via Programmatic
By Robert Andrews  
promo289782552
Executive Views
Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing
By Robert Andrews  
promo289782546
Executive Views
Videology’s McLachlan: Programmatic On Broadcasters’ Agenda
By Robert Andrews  
tim-gentry-conference1-1024×576
Executive Views
Guardian’s Gentry: Programmatic Can Be Best For Video
By Robert Andrews  
promo289782621
Interviews
Unruly’s Townend: Programmatic Ads Must Embrace Emotion
By Robert Andrews  
promo289782609
Interviews
IAB’s Chester: Programmatic Has Significant Market Share
By Robert Andrews  
promo289782646
Interviews
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
By Robert Andrews  
promo289782629
Interviews
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
By Robert Andrews  
promo289782703
Interviews
Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger
By Robert Andrews  
Executive Views

‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree

FORT LAUDERDALE — The emergence of so-called “programmatic” ad-trading techniques, in...

By Robert Andrews  
Executive Views
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
By Robert Andrews  
Executive Views
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
By Robert Andrews  
Executive Views
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
By Robert Andrews  
Executive Views
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
By Robert Andrews  
promo289783144
Executive Views
Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate
By Robert Andrews  
promo289783151
Executive Views
Automated Video Ad Buying Growing Up Down Under
By Robert Andrews  
promo289783183
Executive Views
Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
By Robert Andrews  
promo289781098
Executive Views
SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic
By Robert Andrews  
Lenovo Sees Creative Efficiencies In Programmatic Ads
Executive Views
Lenovo Sees Creative Efficiencies In Programmatic Ads
By Robert Andrews  
promo289783359
Executive Views
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
By Robert Andrews  
promo289783376
Executive Views
Rubicon Powers News Corp’s Programmatic Ad Ambitions
By Robert Andrews  
Screen-Shot-2013-09-30-at-9.43.23-PM
Executive Views
TubeMogul in Pact with IPG Mediabrands for Programmatic Effort
By Robert Andrews  
Executive Views

Data Is Essential To Programmatic: MediaVest’s Korenfeld

Even if it isn’t quite “the new oil”, data is becoming more and more important to the...

By Robert Andrews  
Executive Views
‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes
By Robert Andrews  
Executive Views
Non-Marketers Hold Key To Programmatic: iProspect’s Adams
By Robert Andrews  
Executive Views
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield
By Robert Andrews  
Executive Views
Joining The Dots Is About To Get Hot: Acxiom’s Howe
By Robert Andrews  
Screen-Shot-2013-09-20-at-11.53.23-AM
Executive Views
The New York Times Goes All-In With Programmatic
By Robert Andrews  
promo289783769
Executive Views
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
By Robert Andrews  
promo289783809
Executive Views
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
By Robert Andrews  
promo289783851
Executive Views
AOL’s ‘Marketplace’ Launching Across Europe, Asia Next
By Robert Andrews  
promo289783944
Executive Views
‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan
By Robert Andrews  
promo289783985
Executive Views
LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video
By Robert Andrews  
promo289784303
Executive Views
Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well
By Robert Andrews  
promo289784371
Executive Views
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
By Robert Andrews  
Executive Views

Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

COLOGNE — Static display banners may have been the first ad format to undergo the “pr...

By Robert Andrews  
Executive Views
Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock
By Robert Andrews  
Executive Views
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin
By Robert Andrews  
Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
By Robert Andrews  
Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By Robert Andrews  
Screen-Shot-2013-07-25-at-10.54.28-AM
Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
By Robert Andrews  
promo289784510
Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
By Robert Andrews  
promo289784546
Executive Views
Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel
By Robert Andrews  
promo289784559
Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
By Robert Andrews  
promo289784673
Executive Views
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
By Robert Andrews  
Screen-Shot-2013-07-01-at-5.54.35-PM
Executive Views
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
By Robert Andrews  
promo289784003
Executive Views
Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic
By Robert Andrews  
Companies in xxx Programmatic Buying 111