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Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
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Executive Views
Light Reaction Prices Programmatic By The Outcome
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Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
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Executive Views
Decentralize Programmatic Slowly: Merkle’s Delaney
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Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
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Executive Views
Programmatic 2.0 Is Here: Group M’s Kowan
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Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
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Executive Views
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
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Executive Views
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
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Executive Views
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
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Executive Views
How GroupM Establishes Trust With Private Marketplaces
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Executive Views
Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP
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Executive Views
Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak
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Executive Views
Weather Channel’s Agus Ponders Programmatic’s Global Challenges
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Executive Views
Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day
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Executive Views
Programmatic Is Changing The Media Landscape: TubeMogul’s Reid
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Executive Views
Clients Pushing Programmatic From Video To Offline: Amnet’s Bunatyan
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Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
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Executive Views
Brands Want More Info From Trading Desks: Unbound’s Brunick
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Executive Views
Heineken Uses Programmatic To Better Understand Customers
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Executive Views
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
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Executive Views
Rubicon’s Stevens Sees Retailers Becoming Publishers
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Executive Views
TubeMogul’s Wilson Wants To Dismantle Video Silos
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Executive Views
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
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Executive Views
Unruly Brings “Emotional Programmatic” To US Advertisers
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Executive Views
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
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Interviews
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform
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Executive Views
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
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Executive Views
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
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Executive Views
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
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Executive Views
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
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Executive Views
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
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Executive Views
Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
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Executive Views
TubeMogul’s PTV Brings Programmatic To TV
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Executive Views
Programmatic TV Is A Hard Sell: SMG’s Scheppach
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Executive Views
Video First, TV Later: Digitas’ Zaben
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Executive Views
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
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Executive Views
What Is ‘Programmatic’? Feigenson’s Three Rules
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Executive Views
WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand
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Executive Views
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
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Executive Views
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
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Executive Views
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
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Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
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Executive Views
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
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Executive Views
Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears
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Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
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Executive Views
The Weather Channel Forecasts Mobile Engagement
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Executive Views
Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle
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Executive Views
Quality Supply Holds Back Video Advertising: Videology’s Eisenstein
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Executive Views
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
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Executive Views
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
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Executive Views
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
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Executive Views
Google’s Ben Barokas: Data Is King In Video Boom
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Executive Views
Programmatic Video Ad Spending Growing in Europe, Adap.tv study
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Executive Views
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila
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Executive Views
Open Ad Exchanges Need Open Practices: IPG’s Seiler
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Executive Views
Carat’s Rhind: Programmatic Exciting, And Often Impenetrable
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Executive Views
Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
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Executive Views
UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
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Executive Views
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
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Executive Views
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
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Executive Views
Social And Mobile Data Can Fuel Programmatic: PCG’s Hall
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Executive Views
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
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Executive Views
MediaCom CEO: Programmatic Spurs Ad Creativity
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Executive Views
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
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Executive Views
Heineken Taps TubeMogul for Programmatic Campaign
Companies in xxx Programmatic Buying 111