Executive Views

Programmatic TV Has Turned A Corner: SMG’s Bertozzi

It is the medium most desired by programmatic ad-tech execs, who can sniff a slice of...

By Robert Andrews  
Executive Views
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
By Robert Andrews  
Executive Views
Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi
By Robert Andrews  
Executive Views
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
By Robert Andrews  
Executive Views
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
By Robert Andrews  
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Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
By Robert Andrews  
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Executive Views
Light Reaction Prices Programmatic By The Outcome
By Robert Andrews  
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Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
By Robert Andrews  
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Executive Views
Decentralize Programmatic Slowly: Merkle’s Delaney
By Robert Andrews  
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Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
By Robert Andrews  
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Executive Views
Programmatic 2.0 Is Here: Group M’s Kowan
By Robert Andrews  
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Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
By Robert Andrews  
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Executive Views
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
By Robert Andrews  
Executive Views

Hearst Reaches Maturity With Programmatic: Parker

Time was, newspaper folk sneered with apprehension at the rise of programmatic method...

By Robert Andrews  
Executive Views
Turn’s New CEO On Video And The ‘Three-Legged Stool’
By Robert Andrews  
Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
Executive Views
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
By Robert Andrews  
Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
By Robert Andrews  
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Executive Views
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
By Robert Andrews  
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Executive Views
All Boats Rise On Publishers’ Programmatic Partnerships: Rubicon Project’s Novak
By Robert Andrews  
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Executive Views
How GroupM Establishes Trust With Private Marketplaces
By Robert Andrews  
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Executive Views
Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP
By Robert Andrews  
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Executive Views
Mobile Video Ads Will Boast One-To-One Creativity: Rubicon’s Novak
By Robert Andrews  
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Executive Views
Weather Channel’s Agus Ponders Programmatic’s Global Challenges
By Robert Andrews  
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Executive Views
Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day
By Robert Andrews  
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Executive Views
Programmatic Is Changing The Media Landscape: TubeMogul’s Reid
By Robert Andrews  
Executive Views

Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced an...

By Robert Andrews  
Analyst Views
Netherlands Leads Europe For Programmatic Video: IHS Study
By Robert Andrews  
Executive Views
Channel 4’s Lewis Sees A Big-Screen Future For Programmatic Ads
By Robert Andrews  
Executive Views
Bloomberg’s Caine Makes Multi-Screen Ad Pitch
By Robert Andrews  
Executive Views
Publicis Marks One Year With Adobe Always-On Partnership
By Robert Andrews  
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Executive Views
Clients Pushing Programmatic From Video To Offline: Amnet’s Bunatyan
By Robert Andrews  
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Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
By Robert Andrews  
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Executive Views
Brands Want More Info From Trading Desks: Unbound’s Brunick
By Robert Andrews  
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Executive Views
Heineken Uses Programmatic To Better Understand Customers
By Robert Andrews  
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Executive Views
Vivaki, Cadreon: How Ad Agencies Are Rebooting Their Programmatic Ops
By Robert Andrews  
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Executive Views
Rubicon’s Stevens Sees Retailers Becoming Publishers
By Robert Andrews  
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Executive Views
TubeMogul’s Wilson Wants To Dismantle Video Silos
By Robert Andrews  
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Executive Views
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
By Robert Andrews  
Executive Views

ZenithOptimedia Seeks Cross-Media Data Insight

Publicis’ VivaKi unit recently reorganized to thread programmatic trading throughout ...

By Robert Andrews  
Executive Views
The Transformation of the Trading Desk: Big Topic at Cannes, Rubicon’s Jay Sears
By Robert Andrews  
Executive Views
Print Can Be Programmatic, Too: MediaMath’s Cox
By Robert Andrews  
Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
By Robert Andrews  
Interviews
Guardian Labs Mulls Off-Site Branded Content via Programmatic
By Robert Andrews  
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Executive Views
Unruly Brings “Emotional Programmatic” To US Advertisers
By Robert Andrews  
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Executive Views
Programmatic Audio Ads Get ‘100% Attention’: Xaxis’ Bidon
By Robert Andrews  
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Interviews
Expansion Planned for Guardian’s Programmatic Alliance w/ CNN Intl, Economist, Financial Times and Reuters, via Rubicon Project Platform
By Robert Andrews  
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Executive Views
Automation is Getting Deeper In To Agencies: Rubicon’s has Integration w/ Digitas
By Robert Andrews  
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Executive Views
CNN, the Economist, Financial Times, Reuters, the Guardian Join Programmatic “Coop” powered by the Rubicon Project, Jay Sears explains
By Robert Andrews  
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Executive Views
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
By Robert Andrews  
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Executive Views
Publishers’ Pangea Alliance Taps Rubicon To Pool Programmatic Inventory
By Robert Andrews  
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Executive Views
‘Always-On’ Advertising Moving To The Hub: Rocket Fuel’s Skinner
By Robert Andrews  
Executive Views

‘Tech Stack’ Proliferation Hurts Advertisers: Videology’s Castree

FORT LAUDERDALE — The emergence of so-called “programmatic” ad-trading techniques, in...

By Robert Andrews  
Executive Views
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
By Robert Andrews  
Executive Views
GroupM Finds New Audiences In Video Ads: Jakob Nielsen
By Robert Andrews  
Executive Views
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
By Robert Andrews  
Executive Views
Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier
By Robert Andrews  
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Executive Views
Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
By Robert Andrews  
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Executive Views
TubeMogul’s PTV Brings Programmatic To TV
By Robert Andrews  
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Executive Views
Programmatic TV Is A Hard Sell: SMG’s Scheppach
By Robert Andrews  
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Executive Views
Video First, TV Later: Digitas’ Zaben
By Robert Andrews  
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Executive Views
Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben
By Robert Andrews  
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Executive Views
What Is ‘Programmatic’? Feigenson’s Three Rules
By Robert Andrews  
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Executive Views
WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand
By Robert Andrews  
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Executive Views
Video Not Ready For Programmatic Primetime: GroupM’s Wanck
By Robert Andrews  
Executive Views

Data Is Essential To Programmatic: MediaVest’s Korenfeld

Even if it isn’t quite “the new oil”, data is becoming more and more important to the...

By Robert Andrews  
Executive Views
‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes
By Robert Andrews  
Executive Views
Non-Marketers Hold Key To Programmatic: iProspect’s Adams
By Robert Andrews  
Executive Views
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield
By Robert Andrews  
Executive Views
Joining The Dots Is About To Get Hot: Acxiom’s Howe
By Robert Andrews  
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Executive Views
Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin
By Robert Andrews  
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Executive Views
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
By Robert Andrews  
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Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
By Robert Andrews  
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Executive Views
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
By Robert Andrews  
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Executive Views
Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears
By Robert Andrews  
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Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
By Robert Andrews  
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Executive Views
The Weather Channel Forecasts Mobile Engagement
By Robert Andrews  
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Executive Views
Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle
By Robert Andrews  
Executive Views

Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

COLOGNE — Static display banners may have been the first ad format to undergo the “pr...

By Robert Andrews  
Executive Views
Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock
By Robert Andrews  
Executive Views
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin
By Robert Andrews  
Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
By Robert Andrews  
Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By Robert Andrews  
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Executive Views
Quality Supply Holds Back Video Advertising: Videology’s Eisenstein
By Robert Andrews  
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Executive Views
Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum
By Robert Andrews  
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Executive Views
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
By Robert Andrews  
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Executive Views
Too Much Math, Too Little Meaning: Publicis’ Tobaccowala
By Robert Andrews  
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Executive Views
Google’s Ben Barokas: Data Is King In Video Boom
By Robert Andrews  
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Executive Views
Programmatic Video Ad Spending Growing in Europe, Adap.tv study
By Robert Andrews  
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Executive Views
2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila
By Robert Andrews  
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Executive Views
Open Ad Exchanges Need Open Practices: IPG’s Seiler
By Robert Andrews  
Executive Views

Consolidation Wave Good For Video Ad Tech: Turn’s Smith

AOL bought Adap.tv, Facebook bought LiveRail and, last month, RTL Group bought a majo...

By Robert Andrews  
Executive Views
BrightRoll Eager For Slice Of Linear TV Ad Business
By Robert Andrews  
Executive Views
Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years
By Robert Andrews  
Executive Views
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
By Robert Andrews  
Executive Views
Mondelēz’s Bough Worried About Open Exchange Neutrality
By Robert Andrews  
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Executive Views
Carat’s Rhind: Programmatic Exciting, And Often Impenetrable
By Robert Andrews  
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Executive Views
Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
By Robert Andrews  
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Executive Views
UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
By Robert Andrews  
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Executive Views
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
By Robert Andrews  
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Executive Views
TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson
By Robert Andrews  
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Executive Views
Social And Mobile Data Can Fuel Programmatic: PCG’s Hall
By Robert Andrews  
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Executive Views
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
By Robert Andrews  
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Executive Views
MediaCom CEO: Programmatic Spurs Ad Creativity
By Robert Andrews  
Executive Views

Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz

CANNES, France — Advertisers are increasingly buying spots in online video ads throug...

By Robert Andrews  
Executive Views
Programmatic Going Premium And Global In 2015: Videology’s Eisenstein
By Robert Andrews  
Executive Views
TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic
By Robert Andrews  
Executive Views
Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser
By Robert Andrews  
Executive Views
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
By Robert Andrews  
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Executive Views
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
By Robert Andrews  
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Executive Views
Heineken Taps TubeMogul for Programmatic Campaign
By Robert Andrews  
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