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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
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Executive Views
SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV
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Executive Views
TubeMogul’s PTV Brings Programmatic To TV
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Executive Views
Programmatic TV Is A Hard Sell: SMG’s Scheppach
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Executive Views
Data Is Essential To Programmatic: MediaVest’s Korenfeld
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Executive Views
‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes
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Executive Views
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield
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Executive Views
Joining The Dots Is About To Get Hot: Acxiom’s Howe
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Executive Views
The Weather Channel Forecasts Mobile Engagement
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Executive Views
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin
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Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
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Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
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Executive Views
Quality Supply Holds Back Video Advertising: Videology’s Eisenstein
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Executive Views
Google’s Ben Barokas: Data Is King In Video Boom
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Executive Views
Programmatic Video Ad Spending Growing in Europe, Adap.tv study
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Executive Views
Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein
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Executive Views
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
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Executive Views
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
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Executive Views
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
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Executive Views
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys
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Executive Views
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
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Executive Views
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
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Executive Views
Programmatic TV Needs Quick Wins: INVISION’s Miller
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Executive Views
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
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Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
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Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
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Executive Views
YuMe CEO: Video Advertisers Need Better Data
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Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
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Executive Views
Programmatic TV Is Years Away: Simulmedia’s Morgan
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Executive Views
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
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Executive Views
TV Networks Transitioning To Programmatic: LiveRail CEO
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Executive Views
Taboola CEO: Native Will Go Programmatic When It Hits Scale
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Executive Views
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
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Executive Views
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
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