Executive Views

Publishers Suffering ‘Data Leakage’: DashBid CEO Herman

BOSTON — If data is “the new oil”, it pays not to spill any. But publishers are too r...

By Robert Andrews  
Executive Views
Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation
By Robert Andrews  
Executive Views
Dailymotion Boosts Ad Income With Private Exchange: Pigasse
By Robert Andrews  
Executive Views
TV Ad Buyers Must be Eased into Automation : Mediaocean’s DePascale
By Robert Andrews  
Executive Views
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
By Robert Andrews  
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
By Robert Andrews  
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Executive Views
SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV
By Robert Andrews  
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Executive Views
TubeMogul’s PTV Brings Programmatic To TV
By Robert Andrews  
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Executive Views
Programmatic TV Is A Hard Sell: SMG’s Scheppach
By Robert Andrews  
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Executive Views
Data Is Essential To Programmatic: MediaVest’s Korenfeld
By Robert Andrews  
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Executive Views
‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes
By Robert Andrews  
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Executive Views
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield
By Robert Andrews  
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Executive Views
Joining The Dots Is About To Get Hot: Acxiom’s Howe
By Robert Andrews  
Executive Views

Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

COLOGNE — So far, “programmatic” mechanisms for using automation and data to buy bett...

By Robert Andrews  
Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
By Robert Andrews  
Executive Views
Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston
By Robert Andrews  
Executive Views
Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears
By Robert Andrews  
Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
By Robert Andrews  
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Executive Views
The Weather Channel Forecasts Mobile Engagement
By Robert Andrews  
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Executive Views
RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin
By Robert Andrews  
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Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
By Robert Andrews  
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Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By Robert Andrews  
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Executive Views
Quality Supply Holds Back Video Advertising: Videology’s Eisenstein
By Robert Andrews  
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Executive Views
Google’s Ben Barokas: Data Is King In Video Boom
By Robert Andrews  
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Executive Views
Programmatic Video Ad Spending Growing in Europe, Adap.tv study
By Robert Andrews  
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Executive Views
Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein
By Robert Andrews  
Executive Views

BrightRoll Eager For Slice Of Linear TV Ad Business

SAN FRANCISCO – After signing a deal with Clypd this summer allowing it to buy ad inv...

By Robert Andrews  
Executive Views
Carat’s Rhind: Programmatic Exciting, And Often Impenetrable
By Robert Andrews  
Executive Views
Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
By Robert Andrews  
Executive Views
UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid
By Robert Andrews  
Executive Views
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
By Robert Andrews  
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Executive Views
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
By Robert Andrews  
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Executive Views
Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi
By Robert Andrews  
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Executive Views
Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic
By Robert Andrews  
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Executive Views
BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys
By Robert Andrews  
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Executive Views
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
By Robert Andrews  
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Executive Views
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
By Robert Andrews  
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Executive Views
Programmatic TV Needs Quick Wins: INVISION’s Miller
By Robert Andrews  
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Executive Views
Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic
By Robert Andrews  
Executive Views

Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

SAN FRANCISCO — The onset of automated video ad buying is prompting traditional job d...

By Robert Andrews  
Executive Views
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
By Robert Andrews  
Executive Views
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
By Robert Andrews  
Executive Views
Time Goes All in on Programmatic with Exchange Powered by Google
By Robert Andrews  
Executive Views
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
By Robert Andrews  
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Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
By Robert Andrews  
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Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews  
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Executive Views
YuMe CEO: Video Advertisers Need Better Data
By Robert Andrews  
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Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
By Robert Andrews  
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Executive Views
Programmatic TV Is Years Away: Simulmedia’s Morgan
By Robert Andrews  
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Executive Views
The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith
By Robert Andrews  
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Executive Views
TV Networks Transitioning To Programmatic: LiveRail CEO
By Robert Andrews  
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Executive Views
Taboola CEO: Native Will Go Programmatic When It Hits Scale
By Robert Andrews  
Executive Views

SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

VIEQUES, PR — Everyone associated with programmatic trading of video advertising seem...

By Robert Andrews  
Executive Views
VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”
By Robert Andrews  
Executive Views
Vevo Warming To Premium Programmatic Plumbing
By Robert Andrews  
Executive Views
Adap.tv CEO: We are “fighting ad fraud until it disappears”
By Robert Andrews  
Executive Views
LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video
By Robert Andrews  
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Executive Views
Horizon’s Digital Chief More Likely To Buy Programmatic Ads
By Robert Andrews  
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Executive Views
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
By Robert Andrews  
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