Ad Viewability 99

How GroupM Establishes Trust With Private Marketplaces

By

Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP

By

Viewability Is A ‘Baseline’ For Buying Ads: Moat CEO

By

Advertisers Must Be Accountable For Performance: DoubleVerify CEO

By

Biggest Ad Challenge Is ‘Invalid Traffic’: comScore’s Trigg

By

Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery

By

Ad Buyers Need Standardized Viewability Metric: Teads’ Daily

By

Media Owners Stuck In Past Over Ad Data: Forrester’s Nail

By

Video Ad Trust Is A Mess: Coull CEO Watkins

By

Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg

By

Viewable Ads Are Up By 30%: GroupM’s Montgomery

By

Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore

By

Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC

By

Ad Fraud Is Not As Widespread As You Think: comScore CEO

By

Half Of Biggest Publishers Have Viewability Problem: comScore’s Fulgoni

By

Full Video Ad Viewability, We Will Get There, Google’s Jane Hong

By

It’s Basic: Better Ad Viewability Drives Better Sales: comScore’s Fulgoni

By

Google’s 2015 Priority Is Securing Ads From Malware

By

Xaxis Will Use More Private Marketplaces, Less RTB

By

IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry

By

Total Transparency Can Hinder Ads: Xaxis’ Moore

By

Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein

By

Advertising Arms Race: ‘2014 Is The Year Of Fraud’

By

Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson

By

Online Media Measurement: It’s Not Like Betamax Vs VHS

By

IAB’s Mane On Fraud: Keep Calm And Carry On

By

Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’

By

Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter

By

Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin

By

VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated

By

Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says

By

Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin

By

Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud

By

Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain

By

The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy

By

Viewability Measurement Must Be Independent: BrightRoll SVP

By

Viewability Is Finally Here And Now: BrightRoll’s Avila

By

comScore’s ‘Five-Screen’ Measurement Launching Late 2014

By

Kellogg’s Fetters on Big Progress in Video Ad Viewability

By

In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO

By

Veenome Looks Inside Videos To Help Advertisers

By

Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk

By

MediaVest’s Trivedi: Viewability Concerns Hurting Ad World

By

Ebuzzing’s Daily: Advertisers Should Only Pay For Willing Consumers

By

Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs

By

VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud

By

VivaKi Taps Vindico To Validate Video Ad Views

By

France’s Alenty: A Future With Multiple Video View Metrics

By

TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

By