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Executive Views
eBay’s Smith On How The Auction Site Buys Ad-Tech
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
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Analyst Views
Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey
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Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
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Leading Voices
A Year In Advertising: 2017 In Review
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Executive Views
Teads Offers Display Ads In Place Of Video: Tourtel
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Executive Views
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
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Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
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Analyst Views
All Media Suffer Viewability Issues: Analyst Greenfield
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Executive Views
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
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Executive Views
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
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Executive Views
Moat Video Score And The Evolution Of Ad Effectiveness
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Executive Views
GroupM’s Viewability Demands Based On TV, Barone Says
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Executive Views
Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean
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Executive Views
The Washington Post Emerges As a Tech Platform
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Interviews
‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory
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Executive Views
Advertisers Are Thieving From Users, Too: Fox’s Marchese
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Executive Views
Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates
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Executive Views
Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats
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Executive Views
Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg
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Executive Views
Ad Threats & Consolidation In Kawaja’s ‘House Of Cards’
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Executive Views
Cross-Screen Measurement Is Priority #1: comScore’s Bhatia
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Executive Views
Xaxis’ Crittenden Wants Clients A World Beyond CTR
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Executive Views
Next-Gen Viewability Is Personal: Integral’s Iantosca
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Executive Views
Multi-Screen Ad Delivery Critical, And Challenging: AOL, FreeWheel & Tremor Discuss
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Executive Views
The Difference Between Watching And Viewing: Integral’s Lenane
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Executive Views
Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane
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Executive Views
Genesis Evolves In-Article Video Ads For Page Context
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Executive Views
GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”
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Executive Views
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
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Executive Views
Publishers Shifting To Improve Experience: Xaxis’ Schlickum
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Executive Views
Keep Measurement Simple: OMD’s Winkler
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Executive Views
Advertisers Fueling $1bn Content Piracy Scourge: GroupM’s Montgomery
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Executive Views
Ad Buyers Need Standardized Viewability Metric: Teads’ Daily
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Analyst Views
Media Owners Stuck In Past Over Ad Data: Forrester’s Nail
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Executive Views
Video Ad Trust Is A Mess: Coull CEO Watkins
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Executive Views
Too Much Money Fueling Ad-Tech Chaos: IAB’s Rothenberg
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Executive Views
Viewable Ads Are Up By 30%: GroupM’s Montgomery
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Executive Views
Viewability Will Hike Online Ad Prices: Xaxis’ Chair David J. Moore
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Executive Views
Viewability Is Stepping Stone To TV-Style Online Ad Pricing: MRC
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
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Executive Views
IAB’s Shah: Too Many Viewability Platforms Will Hurt Industry
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Executive Views
Total Transparency Can Hinder Ads: Xaxis’ Moore
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Executive Views
Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein
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Executive Views
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
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Executive Views
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
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Executive Views
Online Media Measurement: It’s Not Like Betamax Vs VHS
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Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
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Executive Views
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
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Executive Views
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
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Executive Views
Three Essentials For Video Viewability, BrightRoll’s Tod Sacredoti explain
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Executive Views
The Great Unwatched: Viewability Shifts Kellogg’s Video Ad Strategy
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Executive Views
Viewability Measurement Must Be Independent: BrightRoll SVP
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Executive Views
Viewability Is Finally Here And Now: BrightRoll’s Avila
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Executive Views
comScore’s ‘Five-Screen’ Measurement Launching Late 2014
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Executive Views
Kellogg’s Fetters on Big Progress in Video Ad Viewability
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Executive Views
Xaxis’ Hanlon: Verification Is Key Driver Of Video CPMs
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Executive Views
VivaKi’s Bertozzi: Clean Up The Big Ad Views Fraud
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Executive Views
VivaKi Taps Vindico To Validate Video Ad Views
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Executive Views
France’s Alenty: A Future With Multiple Video View Metrics
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Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
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