Ad Viewability 99

Time A Key Component Of Video Viewability: IAS’ Knoll

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OpenX’s Cadogan Pushes Pedal On Video Growth

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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PubMatic’s Klimenko On Three Mid-2018 Mobile Trends

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eBay’s Smith On How The Auction Site Buys Ad-Tech

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DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

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Brands Moving Money In Response To Trust Crisis: eMarketer’s Ramsey

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PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

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A Year In Advertising: 2017 In Review

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Teads Offers Display Ads In Place Of Video: Tourtel

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TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

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Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

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For Publishers, Regaining Programmatic Control Is Simpler Than It Seems

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How Mobile and OTT are Re-defining Video ads

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Storyful Teams with Moat To Blacklist Fake News

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Household Or Key-Holder: How Precise Can TVs Target Ads?

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The Billion-Dollar-Per-Second Mobile Viewability Question

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All Media Suffer Viewability Issues: Analyst Greenfield

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Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront

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Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

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Moat Video Score And The Evolution Of Ad Effectiveness

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GroupM’s Viewability Demands Based On TV, Barone Says

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Premium Video’s Evolving Value According to FreeWheel, Integral Ad Science & Mediaocean

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The Washington Post Emerges As a Tech Platform

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‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

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Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says

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Wraparound Ads Blend Impact With Sensitivity: Sublime Skinz Founder

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White Ops’ Tiffany Takes $20m To Take Down Ad Botnet Ringleaders

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Broadcasters Fear Tech Giants: Videology’s Jamboretz

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Branding & Performance Are Merging: Light Reaction CEO Walczak

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Advertisers Are Thieving From Users, Too: Fox’s Marchese

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Are Ad Blocking And Viewability Over-Hyped? Rubicon’s Rooftop Panel Debates

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Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats

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Viewability Will Re-Price Premium Inventory Next Year: comScore’s Trigg

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Ad Threats & Consolidation In Kawaja’s ‘House Of Cards’

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Cross-Screen Measurement Is Priority #1: comScore’s Bhatia

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Xaxis’ Crittenden Wants Clients A World Beyond CTR

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Next-Gen Viewability Is Personal: Integral’s Iantosca

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Note to Publishers: Stop Consumers with Ad Blocking Software, advises WPP’s David Moore

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How Viewability Will Get Specific: Integral CEO Knoll

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Innovid Measures Snapchat’s Vertical Videos For Brands

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The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains

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Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

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Viewability Is A Cheeseburger, Not A KPI: Integral’s Lenane

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Genesis Evolves In-Article Video Ads For Page Context

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Genesis Evolves In-Article Video Ads For Page Context

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GroupM’s Gotlieb: “We Refuse to Accept the IAB’s Viewability Standard”

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RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

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Publishers Shifting To Improve Experience: Xaxis’ Schlickum

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Keep Measurement Simple: OMD’s Winkler

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