Executive Views

Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

LAS VEGAS — No longer is it enough for broadcasters to regard online channels as the ...

By Robert Andrews  
Executive Views
Saffron Goes Live To Reduce Complexity: Bierstein
By Robert Andrews  
Executive Views
MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton
By Robert Andrews  
Executive Views
Microsoft Dashes To MPEG-DASH Support: Sodagar
By Robert Andrews  
Executive Views
Microsoft Unveils New Video Player, Encoding Solutions
By Robert Andrews  
2012 Consumer Electronics Show Showcases Latest Technology Innovations
Company strategy
YouTube finally enables skippable mobile ads
By Robert Andrews  
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Company strategy
Netflix will need deep pockets to raid BSkyB’s movie locker
By Robert Andrews  
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Company strategy
Chinese video leaders Youku and Tudou merge to cut costs
By Robert Andrews  
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Company strategy
UK’s internet video regulator is here to stay
By Robert Andrews  
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Company strategy
Sky TV’s new iPad remote control is a blank slate, literally
By Robert Andrews  
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Company strategy
Netflix chasing down Amazon’s Lovefilm to Scandinavia
By Robert Andrews  
Sky to create 1,000 jobs
Company strategy
VOD liability in flux as UK regulators disagree
By Robert Andrews  
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Company strategy
Sony-Disney’s FilmFlex plans new launch amid Netflix challenge
By Robert Andrews  
Executive Views

Unruly Brings “Emotional Programmatic” To US Advertisers

If you had tracked two trillion video views since 2006, you would probably know quite...

By Robert Andrews  
Executive Views
Wibbitz Auto-Magically Turns News Stories In To Videos: CEO
By Robert Andrews  
Executive Views
Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar
By Robert Andrews  
Executive Views
SpotXchange Offers Publishers VideoElephant’s Video Content
By Robert Andrews  
Executive Views
GroupM’s Norman: Facebook Lags Twitter For Video Advertisers
By Robert Andrews  
ouya
Company strategy
Vevo’s phantom endorsement pushes Ouya past $6m pledged
By Robert Andrews  
NOW TV iPad Home screen
Company strategy
BSkyB will spend £30 million cutting its own cord through Now TV
By Robert Andrews  
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Company strategy
YouView is finally on sale: 7 reasons why it may fail
By Robert Andrews  
netflix-vs-lovefilm-o
Company strategy
Netflix is already a huge threat to Amazon’s Lovefilm
By Robert Andrews  
Amazon Introduces New Tablet At News Conference In New York
Company strategy
Amazon’s new London development house points to global content roll-out
By Robert Andrews  
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Interviews
Interview: Now TV boss goes ‘lean’ to re-package Sky online
By Robert Andrews  
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Company strategy
‘Now TV’ could be BSkyB’s low-risk revolution in IPTV
By Robert Andrews  
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Company strategy
Eric’s Google TV target – on the blink
By Robert Andrews  
Executive Views

Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

FORT LAUDERDALE — Companies in the TV advertising business don’t need to adopt all of...

By Robert Andrews  
Executive Views
‘Premium’ Is In The Eye Of The Beholder: Coull’s Watkins
By Robert Andrews  
Executive Views
Think Beyond CTR For Video Measurement: Teads’ Daily
By Robert Andrews  
Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
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Company strategy
Google wants greater French acceptance after winning TF1 copyright case
By Robert Andrews  
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Company strategy
China video wars: rivals unite to gobble growth
By Robert Andrews  
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Company strategy
China’s Got Talent – Youku powers the people’s pop hopes
By Robert Andrews  
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Company strategy
Blinkx stock fails to meet high expectations for online video ads
By Robert Andrews  
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Earnings analysis
Blinkx will miss video ad sales predictions
By Robert Andrews  
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Funding analysis
Israeli video ad tech firm Hiro takes $5 million to expand in U.S.
By Robert Andrews  
Neutrogena sponsors Lonelygirl15 ‘branded character’
Company strategy
Neutrogena sponsors Lonelygirl15 ‘branded character’
By Robert Andrews  
Google rolls out new video ad formats
Company strategy
Google rolls out new video ad formats
By Robert Andrews  
Executive Views

AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeti...

By Robert Andrews  
Executive Views
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
By Robert Andrews  
Executive Views
Video Touches TV-Shy Millennials: AOL’s Anderson
By Robert Andrews  
Executive Views
Video Is The Web’s Third Age: AOL’s Martinez
By Robert Andrews  
Executive Views
Mediaocean Extends Digital Video Ads With Videology
By Robert Andrews  
YouTubers would flee video ads
Market indicators
YouTubers would flee video ads
By Robert Andrews  
Google TV ‘hoax’ gets viewers clicking
Company strategy
Google TV ‘hoax’ gets viewers clicking
By Robert Andrews  
Viewers call the Super Bowl ad shots
Company strategy
Viewers call the Super Bowl ad shots
By Robert Andrews  
Tories weed out inner tosser with budget web spot
Insights
Tories weed out inner tosser with budget web spot
By Robert Andrews  
Mobile video entrant aims to rock US vote
Company strategy
Mobile video entrant aims to rock US vote
By Robert Andrews  
Greenpeace delivers campaign message by moblog
Company strategy
Greenpeace delivers campaign message by moblog
By Robert Andrews  
Utube sues YouTube, seeking pay-out
Company strategy
Utube sues YouTube, seeking pay-out
By Robert Andrews  
ITV swells crew to chase online ads
Company strategy
ITV swells crew to chase online ads
By Robert Andrews  
Executive Views

Xaxis’ Turbine Differentiated By Data: Grether

COLOGNE — GroupM’s programmatic ad-trading technology division Xaxis reckons its rece...

By Robert Andrews  
Executive Views
TV, Online Video Collision Accelerating: Brightcove’s Gaydon
By Robert Andrews  
Executive Views
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
By Robert Andrews  
Executive Views
Growing Demand For Video Quality Tests Networks: Akamai’s Michel
By Robert Andrews  
Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By Robert Andrews  
Companies in Video 202