Executive Views

true[X] Gives Engaged Viewers Fewer, Better Ads

Big media companies don’t usually buy vendors that want to rip up their historic main...

By Robert Andrews  
Interviews
Videos Need Better Ad Info: Coull’s Forsberg
By Robert Andrews  
Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
By Robert Andrews  
Executive Views
Unruly Brings “Emotional Programmatic” To US Advertisers
By Robert Andrews  
Executive Views
Wibbitz Auto-Magically Turns News Stories In To Videos: CEO
By Robert Andrews  
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Executive Views
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
By Robert Andrews  
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Executive Views
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
By Robert Andrews  
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Executive Views
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
By Robert Andrews  
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Executive Views
Jun Group Driving Native Video Ads To Apps
By Robert Andrews  
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Executive Views
Teads Launching Video Ad Supply Platform For Publishers
By Robert Andrews  
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Executive Views
AOL’s Gabriel on the Importance of Being “Full-Stack”
By Robert Andrews  
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Executive Views
TouchCast’s Schonfeld: Users Don’t Want Lean-Back Video
By Robert Andrews  
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Executive Views
LiveRail Aims To Double Revenue With Multi-Platform, Overseas Growth
By Robert Andrews  
Executive Views

Microsoft Dashes To MPEG-DASH Support: Sodagar

LAS VEGAS — DASH by name, dash by nature? The draft international standard for MPEG-D...

By Robert Andrews  
Executive Views
Microsoft Unveils New Video Player, Encoding Solutions
By Robert Andrews  
Executive Views
Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar
By Robert Andrews  
Executive Views
SpotXchange Offers Publishers VideoElephant’s Video Content
By Robert Andrews  
Executive Views
GroupM’s Norman: Facebook Lags Twitter For Video Advertisers
By Robert Andrews  
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Executive Views
Rovi Set To Relaunch Recommendations This Quarter
By Robert Andrews  
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Executive Views
Rovi In 2014: More Functions In More Countries
By Robert Andrews  
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Executive Views
Cisco’s Cozzolino: Compression Is Essential For Broadband 4K
By Robert Andrews  
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Executive Views
PubMatic Adds Video Ads To Real-Time Platform
By Robert Andrews  
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Executive Views
New Coding School EngineHere Sees WebRTC As Future
By Robert Andrews  
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Executive Views
Tokbox CEO: WebRTC Can Power Remote Learning By Video
By Robert Andrews  
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Executive Views
YouTube’s Skippable Ads Keep 50% More Viewers
By Robert Andrews  
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Executive Views
Brightcove’s Lai: 2013 Was The Year Of Mobile-First
By Robert Andrews  
Executive Views

Real-Time Not Essential For Programmatic TV, AOL’s Ackerman

FORT LAUDERDALE — Companies in the TV advertising business don’t need to adopt all of...

By Robert Andrews  
Executive Views
‘Premium’ Is In The Eye Of The Beholder: Coull’s Watkins
By Robert Andrews  
Executive Views
Think Beyond CTR For Video Measurement: Teads’ Daily
By Robert Andrews  
Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
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Interviews
‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7
By Robert Andrews  
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Interviews
Unruly’s Townend: Human Emotion Can Turbocharge Programmatic
By Robert Andrews  
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Interviews
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
By Robert Andrews  
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Executive Views
Video Ad Formats ‘Still Not Suited To Multi-Platform’
By Robert Andrews  
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Interviews
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
By Robert Andrews  
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Interviews
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
By Robert Andrews  
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Executive Views
Time Inc. Readies Spin-off as Video Moves Front and Center
By Robert Andrews  
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Executive Views
Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
By Robert Andrews  
Executive Views

AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate

If you are tired of trying to distinguish one “end-to-end, full-service video targeti...

By Robert Andrews  
Executive Views
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
By Robert Andrews  
Executive Views
Video Touches TV-Shy Millennials: AOL’s Anderson
By Robert Andrews  
Executive Views
Video Is The Web’s Third Age: AOL’s Martinez
By Robert Andrews  
Executive Views
Mediaocean Extends Digital Video Ads With Videology
By Robert Andrews  
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Executive Views
Video Services Company Kaltura Eyes Markets Bigger than Media
By Robert Andrews  
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Executive Views
Brightcove’s Expands a la Carte Video Solutions
By Robert Andrews  
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Executive Views
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
By Robert Andrews  
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Executive Views
Research: Original Web Video Ads Outperform TV Shovelware
By Robert Andrews  
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Executive Views
Research: IPG Zeroes In On Tablet Video Users
By Robert Andrews  
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Executive Views
Research: Tablet Video Apps Capture Viewers Better Than TV
By Robert Andrews  
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Executive Views
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
By Robert Andrews  
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Executive Views
Veenome’s Video Load Set To Grow After ‘Collective’ Deal
By Robert Andrews  
Executive Views

Xaxis’ Turbine Differentiated By Data: Grether

COLOGNE — GroupM’s programmatic ad-trading technology division Xaxis reckons its rece...

By Robert Andrews  
Executive Views
TV, Online Video Collision Accelerating: Brightcove’s Gaydon
By Robert Andrews  
Executive Views
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
By Robert Andrews  
Executive Views
Growing Demand For Video Quality Tests Networks: Akamai’s Michel
By Robert Andrews  
Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By Robert Andrews  
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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
By Robert Andrews  
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
By Robert Andrews  
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Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
By Robert Andrews  
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
By Robert Andrews  
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
By Robert Andrews  
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Executive Views
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
By Robert Andrews  
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Executive Views
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
By Robert Andrews  
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Executive Views
“Angry Birds” is One of the Biggest Video Channels “On Planet”
By Robert Andrews  
Executive Views

Simulmedia’s Morgan: TV Finally Embracing Ad Tech

Tacoda and Simulmedia founder Dave Morgan is just back from a fun week chewing over t...

By Robert Andrews  
Executive Views
Rightster Rolls Up Base79, Viral Spiral For MCN Scale
By Robert Andrews  
Executive Views
Google’s Benson: Mobile Is Driving Video Consumption
By Robert Andrews  
Executive Views
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
By Robert Andrews  
Executive Views
Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
By Robert Andrews  
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Executive Views
Reuters Digitizing Its Long Tail To License To Marketers
By Robert Andrews  
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Interviews
Nielsen Ratings: ‘Bringing TV Sense to Video Ad Buying,’ Videology’s Jamboretz
By Robert Andrews  
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Market indicators
Why France leads the IPTV world — but isn’t winning the race
By Robert Andrews  
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M&A analysis
Dailymotion nears ownership switch with kids subscription plan
By Robert Andrews  
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Analyst Views
Analysts: Apple may have better shot at Apple TV outside the US
By Robert Andrews  
One Dart on Bull’s Eye While Three Darts are Off Target
Company strategy
Coming in 2013 – targeted TV ads
By Robert Andrews  
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Earnings analysis
Mail Online’s 2013 resolution: money for video
By Robert Andrews  
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Essays
New BBC boss should stick with Entwistle’s bold online plan
By Robert Andrews  
Executive Views

Online Media Measurement: It’s Not Like Betamax Vs VHS

Over the last couple of years, media measurement’s big titans have both rolled out ne...

By Robert Andrews  
Executive Views
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By Robert Andrews  
Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
By Robert Andrews  
Executive Views
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By Robert Andrews  
Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By Robert Andrews  
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Company strategy
Most YouTube commissions won’t get a second season
By Robert Andrews  
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Company strategy
In China video wars, giants battle, upstart rides Android to homes
By Robert Andrews  
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Company strategy
Russian ‘social TV network’ Videomore expanding as JV like Hulu
By Robert Andrews  
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Company strategy
Two years later, Virgin’s two-screen app takes TV wireless – via Ethernet
By Robert Andrews  
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Company strategy
Now China’s big online video beast has all of Hollywood
By Robert Andrews  
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Company strategy
Magine aims to be a cloud pay TV service without the box
By Robert Andrews  
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Company strategy
Domino’s aims to eat in to Netflix with its own VOD offering
By Robert Andrews  
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Company strategy
ITV slowly rolling toward paid VOD launch
By Robert Andrews  
Executive Views

Guardian Digital Gains Offsetting Print Decline

LONDON — Guardian News & Media is getting set to report that digital publishing r...

By Robert Andrews  
Executive Views
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
By Robert Andrews  
Executive Views
Mindshare’s Johnston: IPTV Heralds Video Opportunity
By Robert Andrews  
Executive Views
Quartz Looks Through ‘Glass’ At Future Of TV
By Robert Andrews  
Executive Views
SpotXchange Will Staff Up After Premium Signings
By Robert Andrews  
2012 Consumer Electronics Show Showcases Latest Technology Innovations
Company strategy
YouTube adds more channels in original content expansion
By Robert Andrews  
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Company strategy
Video portal LeTV going to Chinese living rooms through its own TVs
By Robert Andrews  
2012 Consumer Electronics Show Showcases Latest Technology Innovations
Company strategy
YouTube goes legit in Turkey, bringing more sales and more censorship
By Robert Andrews  
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Company strategy
Virgin Media readying to launch belated second-screen intiative
By Robert Andrews  
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Company strategy
A tale of two Skys: ‘second screen’ split for News Corp in Europe
By Robert Andrews  
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Company strategy
Android video mess calls BBC to replace Flash with… Flash
By Robert Andrews  
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Company strategy
New BBC chief vows to re-invent content, not just re-purpose it
By Robert Andrews  
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Company strategy
Rdio, Vdio tag-team for Skype founders’ music, movie combo
By Robert Andrews  
Interviews

The Washington Post Plans ‘Video, Video, Video’ In 2014

LONDON — The Washington Post already invested in its Post TV online video brand last ...

By Robert Andrews  
Interviews
Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’
By Robert Andrews  
Interviews
Huffington Post CEO Maymann: “HuffPost Live” Nears Break Even, Eyeing Global Expansion
By Robert Andrews  
Interviews
NYT CEO Thompson: Finding an Upside with Custom Ad Solutions
By Robert Andrews  
Executive Views
In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO
By Robert Andrews  
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Company strategy
Three billion flips later, Flipboard turns to video
By Robert Andrews  
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Company strategy
YouTube scores more soccer, but still misses EPL goal
By Robert Andrews  
Companies in Video 202