Executive Views

Beyond Out-Stream – What Teads Did Next: Jim Daily

It is best known as the company which brought you out-stream, the video advertising f...

By Robert Andrews  
Leading Voices
A Year In Advertising: 2017 In Review
By Julien Verdier, logoadyoulike  
Executive Views
Teads Offers Display Ads In Place Of Video: Tourtel
By Robert Andrews  
Leading Voices
For Publishers, Regaining Programmatic Control Is Simpler Than It Seems
By Dvir Doron, logoCedato  
Leading Voices
Users Rule!
By Antti Pailsa, logoKiosked  
146123_22731752610_5dbe3ab9d2_b-1
Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron, logoCedato  
146486_plant-949111_960_720-e1484326209677
Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
By Dvir Doron, logoCedato  
promo295301524
Executive Views
Publishers Going Off-Deck And Out-Stream, AOL Survey Finds
By Robert Andrews  
QCdjB5HwFOTaWQ8X4xMDoxOjBzMTt2bJ
Executive Views
‘We Invented Outstream’: Teads’ Jim Daily After $47m Fundraising
By Robert Andrews  
outstream-ads-solve-quality-supply-problem-videology-8217-s-jamboretz-2
Executive Views
Outstream Ads Solve Quality Supply Problem: Videology’s Jamboretz
By Robert Andrews  
promo293217358
Executive Views
Teads Brings Outstream Video To Google, Facebook Mobile Platforms
By Robert Andrews  
outstream-video-ssp-convertmedia-adds-to-integrations-9
Executive Views
Outstream Video SSP ConvertMedia Adds To Integrations
By Robert Andrews  
519526904_1_648_367
Executive Views
White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud
By Robert Andrews  
Executive Views

For Outstream To Grow, ‘Keep It Simple,’ Virool, Genesis and Convert Media

VIEQUES, PR — In a world where there is insufficient supply of premium video to satis...

By Robert Andrews  
Executive Views
Genesis Evolves In-Article Video Ads For Page Context
By Robert Andrews  
Executive Views
Genesis Media Figures Out Out-Stream: CEO Yackanich
By Robert Andrews  
Analyst Views
Media Owners Stuck In Past Over Ad Data: Forrester’s Nail
By Robert Andrews  
Executive Views
Teads Outperforms Competitors In Video Ads, Nielsen Commissioned Study
By Robert Andrews  
promo289774580
Executive Views
Out-Stream Gives Slate 10x Video Ad Boost
By Robert Andrews  
promo289775478
Executive Views
Video Beats Display, Nearly As Good As TV: comScore’s Fulgoni
By Robert Andrews  
promo289774099
Executive Views
Teads Sets Sights On IPO After Rebranding
By Robert Andrews  
promo289775733
Executive Views
HuffPo CEO Aims To Triple Video Inventory To Close Ad Gap
By Robert Andrews  
promo289775866
Executive Views
Screen Hierarchy Is Being Shattered: SMG’s Fryett
By Robert Andrews  
promo289775864
Executive Views
VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver
By Robert Andrews  
promo289775982
Executive Views
Buying TV And Video Improves Campaigns: Amnet’s Hobbs
By Robert Andrews  
promo289776122
Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
By Robert Andrews  
Executive Views

Comcast Acquisition is Powering FreeWheel’s Global Expansion

COLOGNE — Video ad management platform FreeWheel is looking to international and ecos...

By Robert Andrews  
Executive Views
Ad Groups Look To Reimagine TV On Mobile Screens
By Robert Andrews  
Executive Views
Holiday Video Shortage Will Spur Out-Stream Video Ads: Xaxis’ Warner
By Robert Andrews  
Executive Views
Slate Sees Videos on All Its Pages
By Robert Andrews  
Executive Views
Research: Video Topics Affect Ad Performance, Innovid Finds
By Robert Andrews  
promo289777164
Executive Views
Forcing Pre-Rolls On Viewers Could Hurt Brands: Ebuzzing’s Daily
By Robert Andrews  
518370725_cv2_600_368
Executive Views
Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll
By Robert Andrews  
promo289777198
Executive Views
Mail Online Aims To ‘Radically’ Increase Original Video Production
By Robert Andrews  
promo289777231
Executive Views
Teads Goes Outside Pre-Roll Play To Solve Video Inventory Shortage
By Robert Andrews  
518361007_cv1_648_367
Executive Views
Slate Begins Selling Teads’ “inRead” Video Ads
By Robert Andrews  
promo289777304
Executive Views
Mail Online Aims To Go Large With Rich, Native Video Ads
By Robert Andrews  
promo289777246
Executive Views
“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner
By Robert Andrews  
promo289774879
Executive Views
Ebuzzing & Teads Jim Daily: Publishers’ Video Opportunity Is ‘Limitless” without the Pre-Roll
By Robert Andrews  
Executive Views

Video Ads Perform Better On Mobile: Jun Group CEO

The booming video advertising segment stands an even better chance of ringing up succ...

By Robert Andrews  
Executive Views
Viewability Measurement Must Be Independent: BrightRoll SVP
By Robert Andrews  
Executive Views
Trading Desks Are Evolving, And Confusing: Videology’s Hagerty
By Robert Andrews  
Executive Views
Ad Delivery Is Everything: Mediaocean’s Palmer
By Robert Andrews  
Executive Views
Advertisers Misled On Premium Placement: Jun’s Reichgut
By Robert Andrews  
Screen-Shot-2014-03-19-at-11.40.47-AM
Executive Views
YuMe CEO: Video Advertisers Need Better Data
By Robert Andrews  
promo289783860
Executive Views
Cisco And Innovid Partner For Another Second-Screen Ad Solution
By Robert Andrews  
Companies in Video advertising 36