Executive Views

White Ops’ Tiffany Fights $7.3bn Robot Army To Defeat Ad Fraud

A report being published by a team of hackers-turned-corporate warriors has estimated...

By Robert Andrews  
Executive Views
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
By Robert Andrews  
Executive Views
Teads Sets Sights On IPO After Rebranding
By Robert Andrews  
Executive Views
Video Ad Fraud Could Be Eradicated This Year: BrightRoll CEO
By Robert Andrews  
Executive Views
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
By Robert Andrews  
promo289778262
Executive Views
Advertising Arms Race: ‘2014 Is The Year Of Fraud’
By Robert Andrews  
promo289778323
Executive Views
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
By Robert Andrews  
promo289778354
Executive Views
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
By Robert Andrews  
promo289778385
Executive Views
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By Robert Andrews  
promo289778417
Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
By Robert Andrews  
promo289778454
Executive Views
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By Robert Andrews  
promo289778434
Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By Robert Andrews  
promo289778442
Executive Views
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
By Robert Andrews  
promo289778468
Executive Views
VivaKi’s Stump: ‘Fraud’ Fears Are Real But May Be Over-Stated
By Robert Andrews  
promo289778513
Executive Views
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
By Robert Andrews  
Josh-Chasin-comScore-1024×576
Executive Views
Video Ad Fraud Is Not As Bad As You Think: comScore’s Chasin
By Robert Andrews  
promo289778629
Executive Views
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
By Robert Andrews  
Companies in Video ad fraud 20