TV advertising 208

‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

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Magna Global NA President Argyilan: Media Buying Models “Will Fall Apart in Two Years”

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

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Adaptive And Addressable: How Connected TV Could Totally Target Ads

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