Executive Views

In-Housing On Agenda At Cannes: Hearts & Science’s New US CEO

In the ashes of the transparency outcry, more and more brands have decided to underta...

By Robert Andrews  
Executive Views
Xandr Has Created a New ‘Community’ Marketplace
By Robert Andrews  
Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
By Robert Andrews  
Executive Views
Are Transparency Woes Coming To TV?: Webbula’s Egeth
By Robert Andrews  
Executive Views
How GSK Is In-Housing More Media: Grenz
By Robert Andrews  
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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
By Robert Andrews  
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
By Robert Andrews  
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
By Robert Andrews  
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
By Robert Andrews  
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
By Robert Andrews  
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
By Robert Andrews  
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Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
By Robert Andrews  
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Executive Views
Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad
By Robert Andrews  
Executive Views

News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

COLOGNE — The era when news publishers were happy to just adopt big ad-tech firms’ st...

By Robert Andrews  
Executive Views
Beyond Cookies, Advance Local’s Sutton On Quest For User Identity
By Robert Andrews  
Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
Executive Views
New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’
By Robert Andrews  
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Executive Views
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
By Robert Andrews  
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Executive Views
IBM Watson’s Seifer On How Agencies Can Embrace Blockchain
By Robert Andrews  
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Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
By Robert Andrews  
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Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
By Robert Andrews  
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
By Robert Andrews  
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Executive Views
Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
By Robert Andrews  
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Executive Views
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
By Robert Andrews  
Leading Voices

Native Ad Guidelines Get A Welcome Spring Clean

Native advertising’s roots stretch back a century, to when newspapers and radio stat...

By Julien Verdier, logoadyoulike  
Executive Views
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
By Robert Andrews  
Executive Views
TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%
By Robert Andrews  
Executive Views
Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs
By Robert Andrews  
Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By Robert Andrews  
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Executive Views
Microsoft’s O’Donnell On SSP Buying Decisions
By Robert Andrews  
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Executive Views
News Corp’s Uses “Blackout” To Find Ad Fraud
By Robert Andrews  
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Executive Views
How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn
By Robert Andrews  
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Executive Views
Advertisers Want Total Transparency: Sizmek CEO Grether
By Robert Andrews  
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Leading Voices
Is There a Limit to the Impact of Ads.txt for Media Buyers?
By Paul Wright, logoiotec  
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Executive Views
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
By Robert Andrews  
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Executive Views
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
By Robert Andrews  
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Executive Views
Videology’s Self-Serve Ad Platform Reboots The Business Model
By Robert Andrews  
Leading Voices

A Year In Advertising: 2017 In Review

In the year that Pepsi was criticized for an ad in which an A-list celebrity at a ...

By Julien Verdier, logoadyoulike  
Executive Views
How Ads.txt Will Help Clean The System: AmNet’s Muldoon
By Robert Andrews  
Executive Views
GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain
By Robert Andrews  
Executive Views
Balance Impact With Respect: Sublime Skinz’s Menard
By Robert Andrews  
Executive Views
Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian
By Robert Andrews  
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Executive Views
After Transparency Outcry, Production Concerns ANA’s Duggan
By Robert Andrews  
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Executive Views
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
By Robert Andrews  
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Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
By Robert Andrews  
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Executive Views
IAB UK’s Elkington Claims Progress On Transparency
By Robert Andrews  
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Executive Views
Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
By Robert Andrews  
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Executive Views
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
By Robert Andrews  
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Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
By Robert Andrews  
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Leading Voices
AI’s Real Moment On The Advertising Stage Is Tomorrow
By Jaisimha Muthegere, logoVisto  
Leading Voices

Why Brands Should Demand API Before KPI

by , Columnist, August 30, 2017 This summer seems to have been open season on “wal...

By Jaisimha Muthegere, logoVisto  
Executive Views
Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So
By Robert Andrews  
Leading Voices
There’s more to transparency than meets the eye
By Kerry Bianchi, logoVisto  
Leading Voices
Traffic Duplication Might Be A Bigger Problem Than Ad Fraud
By Oded Poncz, logoUbimo  
Leading Voices
Make Your Company More Like a Family to Attract Talent
By Isaac Oates, logoJustworks  
Adspend Keeps Growing In The UK, Despite Brexit
Leading Voices
Adspend Keeps Growing In The UK, Despite Brexit
By Christopher Vogt, logoBillFront  
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Leading Voices
Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves
By Christopher Vogt, logoBillFront  
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Leading Voices
Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct
By Solberg Audunsson, logoTakumi  
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Leading Voices
How lack of regulation will splinter cross-border payments
By Doron Cohen, logoCovercy  
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Executive Views
WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals
By Robert Andrews  
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
By Robert Andrews  
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Executive Views
AOL Brings Self-Serve Ad Options To Small App Makers
By Robert Andrews  
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Executive Views
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
By Robert Andrews  
Interviews

‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

After a couple of years of discovery, many agency networks are now normalising progra...

By Robert Andrews  
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
Executive Views
BoA Wants Facebook Transparency After Video Metrics Revelations
By Robert Andrews  
Executive Views
Accordant Squeezes Between Agencies & SaaS Vendors: CEO Muldoon
By Robert Andrews  
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Executive Views
What’s The Importance Of Transparency? Rubicon’s Rooftop Panel Discusses
By Robert Andrews  
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Executive Views
Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP
By Robert Andrews  
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Executive Views
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
By Robert Andrews  
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Executive Views
Adobe’s Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech
By Robert Andrews  
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Executive Views
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
By Robert Andrews  
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Executive Views
Programmatic TV Challenges: Transparency And Management, Execs Say
By Robert Andrews  
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Executive Views
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
By Robert Andrews  
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Executive Views
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
By Robert Andrews  
Executive Views

Total Transparency Can Hinder Ads: Xaxis’ Moore

COLOGNE — Ad buyers are increasingly calling for outright and advance understanding o...

By Robert Andrews  
Executive Views
Open Ad Exchanges Need Open Practices: IPG’s Seiler
By Robert Andrews  
Executive Views
Advertisers Will Demand More Transparency: Zenith US CEO
By Robert Andrews  
Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews  
Executive Views
Civolution Aims To Better Target TV-Synced Ads In 2014
By Robert Andrews  
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Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
By Robert Andrews  
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Executive Views
The New York Times Goes All-In With Programmatic
By Robert Andrews  
Companies in Ad Transparency 66