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Executive Views
Beyond The Last Click: Nielsen’s Krepsik
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Executive Views
In-House Or Out? A Spectrum Of Options: MightyHive’s Kim
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Executive Views
OTT Publishers Want Control & Independence: Telaria’s Zagorski
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Executive Views
Sorrell’s Progress: Combining Creative & Programmatic
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Executive Views
OpenX’s Cadogan Pushes Pedal On Video Growth
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Executive Views
GroupM’s Crockett Sees Improvement In Ad-Tech Practices
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Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
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Executive Views
Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad
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Executive Views
Adobe’s Eadie On The Reunification Of Media & Creative Agencies
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Executive Views
IBM Watson’s Seifer On How Agencies Can Embrace Blockchain
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Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
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Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
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Executive Views
Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld
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Executive Views
DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement
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Executive Views
Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
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Executive Views
Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So
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Executive Views
Microsoft’s O’Donnell On SSP Buying Decisions
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Executive Views
News Corp’s Uses “Blackout” To Find Ad Fraud
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Executive Views
How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn
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Executive Views
Advertisers Want Total Transparency: Sizmek CEO Grether
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Leading Voices
Is There a Limit to the Impact of Ads.txt for Media Buyers?
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Executive Views
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
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Executive Views
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
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Executive Views
Videology’s Self-Serve Ad Platform Reboots The Business Model
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Executive Views
After Transparency Outcry, Production Concerns ANA’s Duggan
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Executive Views
TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’
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Executive Views
Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech
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Executive Views
IAB UK’s Elkington Claims Progress On Transparency
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Executive Views
Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
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Executive Views
Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency
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Executive Views
Transparency Focus Has Moved To Fraud, GroupM’s Norman Says
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Leading Voices
AI’s Real Moment On The Advertising Stage Is Tomorrow
Adspend Keeps Growing In The UK, Despite Brexit
Leading Voices
Adspend Keeps Growing In The UK, Despite Brexit
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Leading Voices
Despite Brexit, Ad Spend Keeps Growing, But Companies Must Still Future-Proof Themselves
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Leading Voices
Navigating Influencer Marketing: Sponsorship Rule Breakers, Transparency Trust & Code of Conduct
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Leading Voices
How lack of regulation will splinter cross-border payments
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Executive Views
WPP’s Sorrell Kicks Back At ‘Suicidal’, Shady Ad Deals
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
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Executive Views
AOL Brings Self-Serve Ad Options To Small App Makers
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Executive Views
Data No Longer In The Rear-View Mirror: Cadent’s Mitchko
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Executive Views
What’s The Importance Of Transparency? Rubicon’s Rooftop Panel Discusses
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Executive Views
Marketers Go It Alone For Ad Tech and Eyeview is Launching a DSP
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Executive Views
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
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Executive Views
Adobe’s Programmatic Suite Aims To Bridge Ad-Tech, Mar-Tech
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Executive Views
How Transparent Does Ad Tech Really Need To Be, AMNET’s Karandikar Wonders
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Executive Views
Programmatic TV Challenges: Transparency And Management, Execs Say
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Executive Views
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
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Executive Views
Nearly Half Of Digital Display Now Sold Programmatically: Magna Global
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Interviews
Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety
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Executive Views
The New York Times Goes All-In With Programmatic
Companies in Ad Transparency 66