Ad Transparency 82

Xandr Has Created a New ‘Community’ Marketplace

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TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott

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Are Transparency Woes Coming To TV?: Webbula’s Egeth

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How GSK Is In-Housing More Media: Grenz

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Beyond The Last Click: Nielsen’s Krepsik

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In-House Or Out? A Spectrum Of Options: MightyHive’s Kim

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OpenX’s Cadogan Pushes Pedal On Video Growth

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GroupM’s Crockett Sees Improvement In Ad-Tech Practices

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PubMatic’s Klimenko On Three Mid-2018 Mobile Trends

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Privacy Will Force Broadcasters To In-House Platforms: VideoAmp’s Prasad

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News Corp’s Guenther Sees Publishers’ ‘Destiny’ In Flight To Quality

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Beyond Cookies, Advance Local’s Sutton On Quest For User Identity

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Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel

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Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah

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New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

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Adobe’s Eadie On The Reunification Of Media & Creative Agencies

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IBM Watson’s Seifer On How Agencies Can Embrace Blockchain

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IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands

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How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah

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Ad-Tech Is Complex & Over-Engineered: Wavemaker’s Korenfeld

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DoubleVerify CEO Gatinella On The Growth Of Brand Safety Measurement

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Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency

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Is ACR The Future Of TV Currency? Sequent’s Spaeth Thinks So

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At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency

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Native Ad Guidelines Get A Welcome Spring Clean

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TAG’s Zaneis Claims Certification Cuts Ad Fraud By 600%

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Index Exchange’s Doherty ‘Levels-Up’ At The Middle To Reduce Ad Costs

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PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next

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Microsoft’s O’Donnell On SSP Buying Decisions

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News Corp’s Uses “Blackout” To Find Ad Fraud

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How Hearts & Science Uncovered An Ad Fraud Problem: Hagedorn

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Advertisers Want Total Transparency: Sizmek CEO Grether

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Is There a Limit to the Impact of Ads.txt for Media Buyers?

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Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri

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In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis

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Videology’s Self-Serve Ad Platform Reboots The Business Model

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A Year In Advertising: 2017 In Review

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How Ads.txt Will Help Clean The System: AmNet’s Muldoon

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GroupM’s Warner Hopes Consolidation Will Clean Ad Supply Chain

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Balance Impact With Respect: Sublime Skinz’s Menard

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Nielsen Enables Easier Measurement Of Netflix Consumption: Abcarian

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After Transparency Outcry, Production Concerns ANA’s Duggan

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TAG’s Zaneis Wants Ad Fraudsters ‘Put Behind Bars’

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Guardian’s Spears Urges Publishers To Take Control Back From Ad-Tech

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IAB UK’s Elkington Claims Progress On Transparency

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Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel

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Data-Driven TV At A ‘Tipping Point’, Now Adobe Wants Transparency

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Transparency Focus Has Moved To Fraud, GroupM’s Norman Says

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AI’s Real Moment On The Advertising Stage Is Tomorrow

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Why Brands Should Demand API Before KPI

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