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Television
1,496
Growing Demand For Video Quality Tests Networks: Akamai’s Michel
By
Robert Andrews
15th September 2014
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By
Robert Andrews
12th September 2014
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
By
Robert Andrews
12th September 2014
EU TV Embracing Data Faster Than US: Videology’s Jamboretz
By
Robert Andrews
9th September 2014
Ad Groups Look To Reimagine TV On Mobile Screens
By
Robert Andrews
21st August 2014
Quality Is Key For Branded Content: News Corp’s Chopra
By
Robert Andrews
21st August 2014
Slate Sees Videos on All Its Pages
By
Robert Andrews
21st August 2014
Radio’s Cumulus Upping Video Strategy In 2015
By
Robert Andrews
19th August 2014
Under News Corp, Storyful Put To Work On Brand Content
By
Robert Andrews
18th August 2014
BrightRoll Eager For Slice Of Linear TV Ad Business
By
Robert Andrews
18th August 2014
BuzzFeed Beefs Up Video Plans With New Funding
By
Robert Andrews
11th August 2014
Mail Online Aims To Go Large With Rich, Native Video Ads
By
Robert Andrews
11th August 2014
Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years
By
Robert Andrews
11th August 2014
Simulmedia’s Morgan: TV Finally Embracing Ad Tech
By
Robert Andrews
17th July 2014
Rightster Rolls Up Base79, Viral Spiral For MCN Scale
By
Robert Andrews
8th July 2014
Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’
By
Robert Andrews
27th June 2014
Google’s Benson: Mobile Is Driving Video Consumption
By
Robert Andrews
26th June 2014
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
By
Robert Andrews
24th June 2014
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
By
Robert Andrews
24th June 2014
Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
By
Robert Andrews
23rd June 2014
Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’
By
Robert Andrews
23rd June 2014
Canoe Catches A Wave After VOD Ad Pivot
By
Robert Andrews
23rd June 2014
Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
By
Robert Andrews
19th June 2014
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
By
Robert Andrews
19th June 2014
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
By
Robert Andrews
19th June 2014
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
By
Robert Andrews
19th June 2014
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
By
Robert Andrews
18th June 2014
Heineken Taps TubeMogul for Programmatic Campaign
By
Robert Andrews
18th June 2014
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
By
Robert Andrews
18th June 2014
Scripps Sets Out To Softly Sync Its Divided Channels
By
Robert Andrews
16th June 2014
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
By
Robert Andrews
16th June 2014
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
By
Robert Andrews
16th June 2014
Zeebox Users Up After Beamly Rebrand
By
Robert Andrews
15th June 2014
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
By
Robert Andrews
13th June 2014
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
By
Robert Andrews
13th June 2014
Simulmedia Making Its TV Upfronts Debut
By
Robert Andrews
13th June 2014
Online Media Measurement: It’s Not Like Betamax Vs VHS
By
Robert Andrews
12th June 2014
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By
Robert Andrews
12th June 2014
IAB’s Mane On Fraud: Keep Calm And Carry On
By
Robert Andrews
12th June 2014
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By
Robert Andrews
12th June 2014
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By
Robert Andrews
12th June 2014
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
By
Robert Andrews
12th June 2014
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
By
Robert Andrews
11th June 2014
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
By
Robert Andrews
9th June 2014
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
By
Robert Andrews
8th June 2014
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
By
Robert Andrews
8th June 2014
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
By
Robert Andrews
4th June 2014
YuMe On Quest For Ad Receptivity Equation
By
Robert Andrews
4th June 2014
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
By
Robert Andrews
2nd June 2014
Guardian Digital Gains Offsetting Print Decline
By
Robert Andrews
30th May 2014
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