Executive Views

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the ad...

By Robert Andrews  
Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
By Robert Andrews  
Executive Views
One Screen Good, All Screens Better: Bloomberg’s Caine
By Robert Andrews  
Analyst Views
Netflix Could Make $8bn From Ads: Analyst Broughton
By Robert Andrews  
Executive Views
Shaw Media Innovates On TV Ahead Of Corus Sale
By Robert Andrews  
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Company strategy
Magine aims to be a cloud pay TV service without the box
By Robert Andrews  
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Company strategy
Domino’s aims to eat in to Netflix with its own VOD offering
By Robert Andrews  
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Company strategy
ITV slowly rolling toward paid VOD launch
By Robert Andrews  
Amazon Introduces New Tablet At News Conference In New York
Company strategy
Lovefilm’s Kindle inclusion helps Amazon’s global content ambitions
By Robert Andrews  
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Conference reports
Mobile boom means big challenges for Vevo’s global roll-out
By Robert Andrews  
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Funding analysis
Tvinci raises $4.5 million to pitch its mobile TV platform worldwide
By Robert Andrews  
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Company strategy
Monetizing BitTorrent helps Australian newspaper keep down video costs
By Robert Andrews  
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Company strategy
BBC begins UltraViolet streaming access for DVDs
By Robert Andrews  
Executive Views

FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan

SEVILLE – Government regulation “FCC 16-18” may sound innocuous enough – but the impl...

By Robert Andrews  
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
Executive Views
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
Analyst Views
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
By Robert Andrews  
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Company strategy
Virgin Media readying to launch belated second-screen intiative
By Robert Andrews  
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Company strategy
A tale of two Skys: ‘second screen’ split for News Corp in Europe
By Robert Andrews  
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Company strategy
NBCU, Comcast buy in to Zeebox to take ‘second screen’ to prime time
By Robert Andrews  
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Company strategy
Android video mess calls BBC to replace Flash with… Flash
By Robert Andrews  
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Company strategy
New BBC chief vows to re-invent content, not just re-purpose it
By Robert Andrews  
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Company strategy
TV sees itself in a ‘second screen’ primed for popularity
By Robert Andrews  
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Company strategy
Rdio, Vdio tag-team for Skype founders’ music, movie combo
By Robert Andrews  
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Industry moves
FT tech chief will re-build BBC’s digital content shop
By Robert Andrews  
Executive Views

Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospe...

By Robert Andrews  
Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
By Robert Andrews  
Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
Executive Views
Facebook Wants Advertisers To Think Different About Auto-Play
By Robert Andrews  
Executive Views
PubMatic Refocuses On Premium To Avoid Commoditized Ads
By Robert Andrews  
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Company strategy
Doctor Who goes back in time to beat TV pirates
By Robert Andrews  
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Company strategy
YouTube scores more soccer, but still misses EPL goal
By Robert Andrews  
2012 Consumer Electronics Show Showcases Latest Technology Innovations
Company strategy
YouTube finally enables skippable mobile ads
By Robert Andrews  
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Company strategy
Grocers’ digital dreams: Sainsbury’s launching VOD, Tesco ending MP3
By Robert Andrews  
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Market indicators
Chart: TV still trounces web for advertising impact
By Robert Andrews  
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Company strategy
Chinese video leaders Youku and Tudou merge to cut costs
By Robert Andrews  
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Company strategy
Netflix will need deep pockets to raid BSkyB’s movie locker
By Robert Andrews  
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Market indicators
Research: TV’s second screen is for talking, not browsing
By Robert Andrews  
Executive Views

Adobe’s Three Solutions For TV Everywhere

FORT LAUDERDALE — It may seem confusing to viewers in other parts of the world, but T...

By Robert Andrews  
Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views
The Importance Of Video Ad Measurement, By A+E’s Boykoff
By Robert Andrews  
Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
By Robert Andrews  
Executive Views
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
By Robert Andrews  
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Market indicators
BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing
By Robert Andrews  
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Company strategy
YouTube’s sports plans: Scottish soccer highlights, English next?
By Robert Andrews  
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Funding analysis
Welsh broadcaster S4C’s £4 million digital fund is open for business
By Robert Andrews  
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Company strategy
BBC’s super-served Olympics shows how narrowcast can go large
By Robert Andrews  
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Company strategy
NBC: Nearly half of Olympics streams are from mobile, tablet
By Robert Andrews  
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Company strategy
#NBCFail: spoilers feed prime time, ‘silent majority’ happy, NBC says
By Robert Andrews  
ouya
Company strategy
Vevo’s phantom endorsement pushes Ouya past $6m pledged
By Robert Andrews  
NOW TV iPad Home screen
Company strategy
BSkyB will spend £30 million cutting its own cord through Now TV
By Robert Andrews  
Executive Views

Adobe Primetime’s Prime Targets For 2016

FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suit...

By Robert Andrews  
Executive Views
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
By Robert Andrews  
Executive Views
How Nielsen Helps Networks & Brands Understand Social Viewing
By Robert Andrews  
Executive Views
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
By Robert Andrews  
Executive Views
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
By Robert Andrews  
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Interviews
Interview: Now TV boss goes ‘lean’ to re-package Sky online
By Robert Andrews  
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Company strategy
‘Now TV’ could be BSkyB’s low-risk revolution in IPTV
By Robert Andrews  
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Funding analysis
Network Ten takes a stake in Zeebox Down Under
By Robert Andrews  
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Company strategy
Eric’s Google TV target – on the blink
By Robert Andrews  
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Funding analysis
What a Big Tech investment could mean for Vevo
By Robert Andrews  
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Company strategy
WhoView? UK’s big IPTV project finally nears, facing challenges
By Robert Andrews  
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Company strategy
BBC may redefine commercial online efforts
By Robert Andrews  
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Company strategy
In Barcelona, both BBCs have paid VOD goals
By Robert Andrews  
Executive Views

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t si...

By Robert Andrews  
Executive Views
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
By Robert Andrews  
Executive Views
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
By Robert Andrews  
Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
By Robert Andrews  
Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
By Robert Andrews  
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M&A analysis
Pinterest investor Rakuten buys its way in to European VOD
By Robert Andrews  
Parents and two teenagers watching television
Market indicators
Research: Olympics online viewing may be low
By Robert Andrews  
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Company strategy
Dailymotion buy-out could boost Orange’s IPTV efforts
By Robert Andrews  
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Company strategy
Google wants greater French acceptance after winning TF1 copyright case
By Robert Andrews  
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Company strategy
BSkyB can thank internet TV rivals for escaping anti-trust charge
By Robert Andrews  
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Interviews
Interview: BBC’s Olympics will deliver an ‘online legacy’
By Robert Andrews  
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Company strategy
Video reveal: BBC super-sizing “the first truly digital Olympics”
By Robert Andrews  
Apple iPhone Becomes Available Through Verizon Wireless
M&A analysis
Apple TV rumor mill makes millions as iTV ‘confirmed’
By Robert Andrews  
Executive Views

Programmatic TV Challenges: Transparency And Management, Execs Say

Slowly but surely, television is opening up to the “programmatic” ad sales revolution...

By Robert Andrews  
Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
By Robert Andrews  
Executive Views
MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton
By Robert Andrews  
Executive Views
Microsoft Dashes To MPEG-DASH Support: Sodagar
By Robert Andrews  
Executive Views
Microsoft Unveils New Video Player, Encoding Solutions
By Robert Andrews  
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Company strategy
China’s Got Talent – Youku powers the people’s pop hopes
By Robert Andrews  
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Company strategy
Netflix plans further Euro expansion in Q4
By Robert Andrews  
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Company strategy
Shazam For TV can go large with ITV ad sales deal
By Robert Andrews  
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Company strategy
Blinkx stock fails to meet high expectations for online video ads
By Robert Andrews  
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Company strategy
Can delayed sport boost BBC’s premium VOD ambitions?
By Robert Andrews  
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Company strategy
BBC bows sport TV app ahead of Olympics
By Robert Andrews  
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Earnings analysis
Blinkx will miss video ad sales predictions
By Robert Andrews  
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Funding analysis
Israeli video ad tech firm Hiro takes $5 million to expand in U.S.
By Robert Andrews  
Executive Views

Civolution Syncs TV, Online Ads For Amplification

Dutch video technology company Civolution says it has a recipe for helping advertiser...

By Robert Andrews  
Executive Views
Not Enough Data About Video Content: Coull’s Watkins
By Robert Andrews  
Executive Views
Chinese VOD Getting Combined Theater, Online Movie Window: iQiyi’s Yansong
By Robert Andrews  
Executive Views
Time Inc Sees Greater Role For Video Across Brands
By Robert Andrews  
Executive Views
Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
By Robert Andrews  
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Company strategy
BBC Overcomes Xbox Hurdles To Launch iPlayer With Kinect Control
By Robert Andrews  
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Company strategy
All3Media Bypassing Broadcasters, Aggregators On Connected TV Screens
By Robert Andrews  
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Industry moves
Social TV’s Zeebox Aims At U.S. Under Time Warner’s Forbes
By Robert Andrews  
a-skyhd-box-o
M&A analysis
Cisco Wants To Buy News Corp’s TV Software Maker NDS For $5 Billion
By Robert Andrews  
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Company strategy
How Netflix’s Hastings Could Get BSkyB Off An Anti-Trust Charge
By Robert Andrews  
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M&A analysis
Youku And Tudou Merge To Create Chinese Online Video Powerhouse
By Robert Andrews  
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Company strategy
For Connected TV, The New Last Mile Is Dining Room To Living Room
By Robert Andrews  
BBC Plans iTunes Competitor With Download Fees For New And Old Shows
Company strategy
BBC Plans iTunes Competitor With Download Fees For New And Old Shows
By Robert Andrews  
Executive Views

Connected TVs Are Richer Ad Environments: Brightline’s Aksman

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry ...

By Robert Andrews  
Executive Views
Cisco Boxes Clever With New STB Technology
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
Analyst Views
Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien
By Robert Andrews  
Executive Views
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
By Robert Andrews  
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Earnings analysis
ITV Has Turned Around Online Fortunes With VOD, Next Comes New News Site
By Robert Andrews  
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Company strategy
Social TV Startup Zeebox Seeks Impact With TV Campaign
By Robert Andrews  
Companies in Television 446