Television 1,496

Kantar, Nielsen Face Off To Upgrade UK TV Measurement

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UK’s Channel 4 Goes Big with Programmatic Offering

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Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber

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Addressable Prospect Looks Different Overseas: INVIDI’s Downey

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Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer

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TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO

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The Three Prongs Of Adobe’s TVMM Platform

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Advertisers Can Value Campaign Inventory: SpotX’s Cooke

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Adobe Primetime’s Prime Targets For 2016

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Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s

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How Nielsen Helps Networks & Brands Understand Social Viewing

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Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams

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TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone

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Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser

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UK’s Sky Announces Multi-Platform Ad Targeting

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The Challenges In The Road To Targeted TV Ads

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Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

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Belgium’s Medialaan Gears Up For Dynamic Ad Insertion

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Video Ad KPIs Are Changing: Innovid’s Chalozin

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AppNexus’ Claims Positive Results For Video Reboot

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Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith

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Research: Digital Video Growing On Live, Long-Form Demand

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Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement

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FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration

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The Trade Desk’s Stempeck Talks TV Ad Targeting

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The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb

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true[X] Gives Engaged Viewers Fewer, Better Ads

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Videos Need Better Ad Info: Coull’s Forsberg

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Programmatic Video Taking Off In UK: TubeMogul’s Reid

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Unruly Brings “Emotional Programmatic” To US Advertisers

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Wibbitz Auto-Magically Turns News Stories In To Videos: CEO

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Broadcasters’ Web Strategy Just Got Real: Lakana’s Hyun

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Saffron Goes Live To Reduce Complexity: Bierstein

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Programmatic TV Going From Seed To Roadmap: Havas’ Keller

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Programmatic TV Challenges: Transparency And Management, Execs Say

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News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia

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MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton

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Microsoft Dashes To MPEG-DASH Support: Sodagar

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Microsoft Unveils New Video Player, Encoding Solutions

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Better Video, Audio Coming To MPEG-DASH: Microsoft’s Sodagar

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Advertisers Can Have Their Cake And Eat It: Simulmedia’s Morgan

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SpotXchange Offers Publishers VideoElephant’s Video Content

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GroupM’s Norman: Facebook Lags Twitter For Video Advertisers

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Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

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FreeWheel Plugs In Videology Ahead Of Upfronts: Rothwell

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NewFronts Will Be Bigger, Open To Smaller Firms, IAB’s Rothenberg

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Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley

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Civolution Syncs TV, Online Ads For Amplification

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Not Enough Data About Video Content: Coull’s Watkins

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Chinese VOD Getting Combined Theater, Online Movie Window: iQiyi’s Yansong

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