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Executive Views
The Search For Standards For Addressable Ads
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Executive Views
Time Warner’s Bleacher Report Goes ‘Mobile-First’ For Sports Video
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Executive Views
TV Can Beat YouTube At Targeted Reach: Simulmedia’s Morgan
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Executive Views
Newspaper Video Freelancers Defraud Ad Buyers: Collective’s Lusk
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Executive Views
SMG To Reveal Effectiveness Of Twitter TV Retargeting
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Executive Views
Xaxis’ Brian Gleason: Creative Is A ‘Big Hole’ For Digital Video Ads
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Executive Views
Jun Group Driving Native Video Ads To Apps
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Executive Views
Teads Launching Video Ad Supply Platform For Publishers
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Executive Views
AT&T’s Monteferrante: Digital Has Raised Bar For TV Ads
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Executive Views
AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’
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Executive Views
Videology’s Ferber: Content And Context Underpin Video Ad Buys
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Executive Views
Tremor’s Wesly: Interactive Video Ads Beat TV Ads
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Executive Views
Rovi’s Parekh: Big Data Will Change Ad World
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Executive Views
Rovi Set To Relaunch Recommendations This Quarter
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Executive Views
Rovi In 2014: More Functions In More Countries
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Executive Views
Cisco’s Cozzolino: Compression Is Essential For Broadband 4K
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Executive Views
Tokbox CEO: WebRTC Can Power Remote Learning By Video
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Executive Views
YouTube’s Skippable Ads Keep 50% More Viewers
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Executive Views
Brightcove’s Lai: 2013 Was The Year Of Mobile-First
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Executive Views
Adobe’s Towes: How Big Data Can Drive Video
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Executive Views
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
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Executive Views
Xaxis’ Hanlon: TV Is The Future Of Online Video Ads
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Executive Views
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
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Executive Views
Kantar’s TV Data Helps Xaxis Target Online Ads
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Executive Views
Nielsen’s Bradford: TV & Online Measurement Are Coming Together
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Interviews
GroupM’s Patel: Programmatic Needs Cross-Platform Creative To Soar
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Executive Views
Video Ad Formats ‘Still Not Suited To Multi-Platform’
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Interviews
GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary
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Executive Views
Videology’s McLachlan: Programmatic On Broadcasters’ Agenda
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Interviews
Perform Group’s Wilson: TV Metrics Work For Online Video Buyers
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Interviews
Nielsen’s Bradford: TV Buyers Now Borrowing From Online Metrics Playbook
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Executive Views
Innovid’ Chalozin: Fragmented Future Adds Up To “Awesome Audience”
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Executive Views
LiveU Will Carry Olympics Video Over Brazilian Mobile Signals
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Executive Views
SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers
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Executive Views
TubeMogul in Pact with IPG Mediabrands for Programmatic Effort
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Executive Views
Hearst Sees Merger Of Programmatic And Ad Ops
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Executive Views
Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video
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Executive Views
Video Services Company Kaltura Eyes Markets Bigger than Media
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Executive Views
Brightcove’s Expands a la Carte Video Solutions
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Executive Views
Adobe Puts “Satellite” In The Cloud For Broader Tag Management
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Executive Views
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
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Executive Views
Veenome’s Video Load Set To Grow After ‘Collective’ Deal
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Executive Views
Digitas’ Hammer: Embracing ‘Unowned’ Platforms Boosts Ad Effectiveness
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Executive Views
Mindshare’s Bitterman: Premium Video Is In The Eye Of The Beholder
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Executive Views
Can Half The Ads Bring Twice The Value? BBC Thinks So
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
Executive Views
AOL’s ‘Candidly Nicole’ Serving A Million Views Per Episode
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Executive Views
The New York Times Hopes More Video Can Fast-Forward Falling Digital Ad Sales
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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
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Executive Views
Videology’s Jamboretz: Video Ad Tech Consolidation Looming
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Executive Views
“Angry Birds” is One of the Biggest Video Channels “On Planet”
New CEO Wants Shazam To Be Destination, Not Utility
Executive Views
New CEO Wants Shazam To Be Destination, Not Utility
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Executive Views
Microsoft Touts ‘100% Always-On’ Xbox One To Advertisers
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Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
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Executive Views
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
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Executive Views
Nielsen Poring Over First International TV Tracking Data
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Analyst Views
Analysts: Apple may have better shot at Apple TV outside the US
One Dart on Bull’s Eye While Three Darts are Off Target
Company strategy
Coming in 2013 – targeted TV ads
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Essays
New BBC boss should stick with Entwistle’s bold online plan
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Earnings analysis
Mail Online’s 2013 resolution: money for video
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Funding analysis
Open-source video’s Kaltura takes $25 million to go to Asia
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Conference reports
Video: How to make digital content blow up
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Company strategy
Second-screen hopefuls hard-pressed to disrupt Hollywood ‘cabal’
CHERNIN
Funding analysis
After Flipboard and Tumblr, Chernin bets on YouTube video boom
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Company strategy
Two years later, Virgin’s two-screen app takes TV wireless – via Ethernet
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Company strategy
Now China’s big online video beast has all of Hollywood
Companies in Television 446