Analyst Views

Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey

It’s a theory we’ve seen before – if more content becomes pay-for and ad-free, will o...

By Robert Andrews  
Executive Views
Will Publishers Let AI Edit Video? Wibbitz Thinks So
By Robert Andrews  
Executive Views
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
By Robert Andrews  
Executive Views
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
By Robert Andrews  
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
promo289774157
Executive Views
ZEFR Helps Brands Make Sense Of YouTube
By Robert Andrews  
promo289774216
Executive Views
Programmatic TV Demand Exceeds Supply: Videology’s McLachlan
By Robert Andrews  
promo289774226
Executive Views
TV And Video Ad Buying, Not Converging Yet, Mediaocean’s Wise
By Robert Andrews  
promo289774256
Executive Views
“TV Everywhere” Is Growing Fast, Despite Industry Perceptions, Adobe’s Foster
By Robert Andrews  
518587880_c_648_367
Executive Views
CBS All Access Subscribers Younger, Better Targeted: Debevoise
By Robert Andrews  
Screen-Shot-2015-01-07-at-3.26.26-PM-1024×575
Executive Views
‘Context Is King’ For Native Video Advertising
By Robert Andrews  
promo289774521
Executive Views
Video Is For Everyone: Kaltura’s Tsur
By Robert Andrews  
promo289774563
Executive Views
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’
By Robert Andrews  
Executive Views

Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience

VAIL, CO — Bloomberg Media may now be finding its TV audience is almost half the size...

By Robert Andrews  
Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
By Robert Andrews  
Executive Views
US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology
By Robert Andrews  
Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
By Robert Andrews  
Executive Views
One Screen Good, All Screens Better: Bloomberg’s Caine
By Robert Andrews  
promo289774988
Executive Views
Mediaocean Extends Digital Video Ads With Videology
By Robert Andrews  
promo289775149
Executive Views
Black Arrow See Dynamic Ad Insertion Appetite Grow
By Robert Andrews  
promo289775621
Executive Views
Wall Street Journal & BBC News Using TouchCast Interactive Video
By Robert Andrews  
promo289775337
Executive Views
UK’s BSkyB Investing in U.S. Digital Media and AdTech
By Robert Andrews  
promo289775315
Executive Views
Unbundle TV Or Suffer: BSkyB’s Perchard
By Robert Andrews  
promo289775637
Executive Views
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
By Robert Andrews  
promo289775503
Executive Views
Ooyala Buying Videoplaza To Enhance Video Advertising Breadth
By Robert Andrews  
promo289775499
Executive Views
Videology Opens TV Practice To Make Buying Smarter
By Robert Andrews  
Executive Views

Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospe...

By Robert Andrews  
Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
By Robert Andrews  
Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
Executive Views
Facebook Wants Advertisers To Think Different About Auto-Play
By Robert Andrews  
Executive Views
PubMatic Refocuses On Premium To Avoid Commoditized Ads
By Robert Andrews  
promo289776062
Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
By Robert Andrews  
promo289776122
Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
By Robert Andrews  
518422769_2_648_367
Executive Views
Multiple Currencies will Drive Programmatic Video Growth, LiveRail’s Arnstein
By Robert Andrews  
promo289776273
Executive Views
Death Of TV Is Greatly Exaggerated: GroupM’s Rob Norman
By Robert Andrews  
promo289776338
Executive Views
Xaxis’ Turbine Differentiated By Data: Grether
By Robert Andrews  
promo289776373
Executive Views
TV, Online Video Collision Accelerating: Brightcove’s Gaydon
By Robert Andrews  
518415043_1_648_367
Executive Views
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
By Robert Andrews  
518415434_1_648_367
Executive Views
Growing Demand For Video Quality Tests Networks: Akamai’s Michel
By Robert Andrews  
Executive Views

Adobe’s Three Solutions For TV Everywhere

FORT LAUDERDALE — It may seem confusing to viewers in other parts of the world, but T...

By Robert Andrews  
Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views
The Importance Of Video Ad Measurement, By A+E’s Boykoff
By Robert Andrews  
Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
By Robert Andrews  
Executive Views
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
By Robert Andrews  
promo289777106
Executive Views
Slate Sees Videos on All Its Pages
By Robert Andrews  
promo289777090
Executive Views
Radio’s Cumulus Upping Video Strategy In 2015
By Robert Andrews  
Screen-Shot-2014-08-18-at-6.55.47-PM-1024×570
Executive Views
Under News Corp, Storyful Put To Work On Brand Content
By Robert Andrews  
promo289777081
Executive Views
BrightRoll Eager For Slice Of Linear TV Ad Business
By Robert Andrews  
promo289777239
Executive Views
BuzzFeed Beefs Up Video Plans With New Funding
By Robert Andrews  
promo289777304
Executive Views
Mail Online Aims To Go Large With Rich, Native Video Ads
By Robert Andrews  
promo289777266
Executive Views
Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years
By Robert Andrews  
promo289777541
Executive Views
Simulmedia’s Morgan: TV Finally Embracing Ad Tech
By Robert Andrews  
Executive Views

Adobe Primetime’s Prime Targets For 2016

FORT LAUDERDALE — Adobe has spent the last couple of years getting its Primetime suit...

By Robert Andrews  
Executive Views
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
By Robert Andrews  
Executive Views
How Nielsen Helps Networks & Brands Understand Social Viewing
By Robert Andrews  
Executive Views
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
By Robert Andrews  
Executive Views
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
By Robert Andrews  
promo289777974
Executive Views
Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
By Robert Andrews  
promo289777992
Executive Views
Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’
By Robert Andrews  
promo289778004
Executive Views
Canoe Catches A Wave After VOD Ad Pivot
By Robert Andrews  
promo289778093
Executive Views
Yahoo’s Brody: Brands Can Buy Programmatic Using Search History
By Robert Andrews  
promo289778133
Executive Views
GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale
By Robert Andrews  
promo289778166
Executive Views
TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan
By Robert Andrews  
promo289778176
Executive Views
Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein
By Robert Andrews  
promo289778188
Executive Views
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
By Robert Andrews  
Executive Views

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t si...

By Robert Andrews  
Executive Views
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
By Robert Andrews  
Executive Views
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
By Robert Andrews  
Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
By Robert Andrews  
Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
By Robert Andrews  
promo289778302
Executive Views
Zeebox Users Up After Beamly Rebrand
By Robert Andrews  
promo289778323
Executive Views
Price Pressure on Video Ads Fuels Viewability and Fraud Problems, TubeMogul’s Wilson
By Robert Andrews  
promo289778354
Executive Views
Platforms Should Shoulder Ad Fraud Burden: TubeMogul CEO
By Robert Andrews  
promo289778357
Executive Views
Simulmedia Making Its TV Upfronts Debut
By Robert Andrews  
promo289778400
Executive Views
Online Media Measurement: It’s Not Like Betamax Vs VHS
By Robert Andrews  
promo289778385
Executive Views
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By Robert Andrews  
promo289778417
Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
By Robert Andrews  
promo289778454
Executive Views
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By Robert Andrews  
Executive Views

Programmatic TV Challenges: Transparency And Management, Execs Say

Slowly but surely, television is opening up to the “programmatic” ad sales revolution...

By Robert Andrews  
Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
By Robert Andrews  
Executive Views
MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton
By Robert Andrews  
Executive Views
Microsoft Dashes To MPEG-DASH Support: Sodagar
By Robert Andrews  
Executive Views
Microsoft Unveils New Video Player, Encoding Solutions
By Robert Andrews  
promo289778629
Executive Views
Innovid’s Chalozin Open Source Software Cleaning up Video Ad Fraud
By Robert Andrews  
promo289778660
Executive Views
YuMe’s Ad Reach Calculator Sparks Assembly’s Interest
By Robert Andrews  
promo289778681
Executive Views
YuMe On Quest For Ad Receptivity Equation
By Robert Andrews  
promo289778769
Executive Views
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
By Robert Andrews  
promo289778788
Executive Views
Guardian Digital Gains Offsetting Print Decline
By Robert Andrews  
promo289778771
Executive Views
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
By Robert Andrews  
promo289778807
Executive Views
Mindshare’s Johnston: IPTV Heralds Video Opportunity
By Robert Andrews  
promo289778825
Executive Views
Quartz Looks Through ‘Glass’ At Future Of TV
By Robert Andrews  
Executive Views

Civolution Syncs TV, Online Ads For Amplification

Dutch video technology company Civolution says it has a recipe for helping advertiser...

By Robert Andrews  
Executive Views
Not Enough Data About Video Content: Coull’s Watkins
By Robert Andrews  
Executive Views
Chinese VOD Getting Combined Theater, Online Movie Window: iQiyi’s Yansong
By Robert Andrews  
Executive Views
Time Inc Sees Greater Role For Video Across Brands
By Robert Andrews  
Executive Views
Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
By Robert Andrews  
promo289779472
Executive Views
Viewability Is Finally Here And Now: BrightRoll’s Avila
By Robert Andrews  
promo289779559
Executive Views
Dolby Readies Deeper Color Palette for Video w/ Amazon, Sharp, others
By Robert Andrews  
promo289780404
Interviews
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
By Robert Andrews  
promo289779858
Executive Views
Time.com Sees A Fifth Of Video Views From Mobile Web
By Robert Andrews  
promo289779980
Executive Views
Adobe’s Towes: thePlatform Deal Speeds Up Publishers’ Workflow
By Robert Andrews  
promo289780319
Interviews
Videology’s McLachlan: Video & TV Are ‘Friends With Benefits’
By Robert Andrews  
promo289780299
Executive Views
Nigerian News Consumers Jump Straight To Mobile First
By Robert Andrews  
promo289780370
Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews  
Executive Views

Connected TVs Are Richer Ad Environments: Brightline’s Aksman

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry ...

By Robert Andrews  
Executive Views
Cisco Boxes Clever With New STB Technology
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
Analyst Views
Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien
By Robert Andrews  
Executive Views
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
By Robert Andrews  
promo289780527
Executive Views
In Video Mash-Up, Ebuzzing & Teads Merge Ahead Of IPO
By Robert Andrews  
promo289780619
Executive Views
This Is The Golden Age Of Content: UM’s Personette
By Robert Andrews  
Companies in Television 446