Executive Views

Clients Want Mix Of Programmatic Tools: Tremor Video’s Bill Day

Programmatic advertising is booming, as more ad buyers and sellers switch on to techn...

By Robert Andrews  
Executive Views
Belgium’s Medialaan Gears Up For Dynamic Ad Insertion
By Robert Andrews  
Executive Views
Video Ad KPIs Are Changing: Innovid’s Chalozin
By Robert Andrews  
Executive Views
AppNexus’ Claims Positive Results For Video Reboot
By Robert Andrews  
Executive Views
Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith
By Robert Andrews  
Earnings: BSkyB Profit Drops Nine Percent On Broadband Costs; Revenues Rise 10 Percent
Earnings analysis
Earnings: BSkyB Profit Drops Nine Percent On Broadband Costs; Revenues Rise 10 Percent
By Robert Andrews  
Virgin Mobile Cancels TV Service As DAB Delivery Dries Up
Company strategy
Virgin Mobile Cancels TV Service As DAB Delivery Dries Up
By Robert Andrews  
Online TV Could Command 18 Percent Of Net Advertising By 2011: Report
Market indicators
Online TV Could Command 18 Percent Of Net Advertising By 2011: Report
By Robert Andrews  
Broadband Content Bits UK/EU: BSkyB/Jalipo; C4/Emap; Nuts TV; YouTube
Company strategy
Broadband Content Bits UK/EU: BSkyB/Jalipo; C4/Emap; Nuts TV; YouTube
By Robert Andrews  
Sports Reporters Join Forces To Fight Limits On Web Video Coverage on Rugby
Company strategy
Sports Reporters Join Forces To Fight Limits On Web Video Coverage on Rugby
By Robert Andrews  
Virgin Media Gets Second PE Suitor, Providence Back For New Bid
Company strategy
Virgin Media Gets Second PE Suitor, Providence Back For New Bid
By Robert Andrews  
Emap Buys Online Construction Publisher For $40 Million, May Sell Some TV Channels
M&A analysis
Emap Buys Online Construction Publisher For $40 Million, May Sell Some TV Channels
By Robert Andrews  
BBC Trust Finally To Hear iPlayer Platform Neutrality Concerns
Company strategy
BBC Trust Finally To Hear iPlayer Platform Neutrality Concerns
By Robert Andrews  
Executive Views

FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan

SEVILLE – Government regulation “FCC 16-18” may sound innocuous enough – but the impl...

By Robert Andrews  
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
Executive Views
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
Analyst Views
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
By Robert Andrews  
Virgin, Setanta Take Slice of English Soccer From BSkyB
Company strategy
Virgin, Setanta Take Slice of English Soccer From BSkyB
By Robert Andrews  
The Brits Are Coming! UK News Media Head For U.S., But Can They Make A Buck?
Company strategy
The Brits Are Coming! UK News Media Head For U.S., But Can They Make A Buck?
By Robert Andrews  
Virgin Media Confirms Takeover Approach
Company strategy
Virgin Media Confirms Takeover Approach
By Robert Andrews  
Channel 4 Digital Reshuffle To Add First New Media Director
Company strategy
Channel 4 Digital Reshuffle To Add First New Media Director
By Robert Andrews  
BBC Targets Million Annual iPlayer Users, Allows Some YouTube Abuse
Company strategy
BBC Targets Million Annual iPlayer Users, Allows Some YouTube Abuse
By Robert Andrews  
BBC iPlayer Launch Accelerated To July; Also To Run On Cable, Virgin, More
Company strategy
BBC iPlayer Launch Accelerated To July; Also To Run On Cable, Virgin, More
By Robert Andrews  
Kiwi Network TVNZ Partners With YouTube, Adds Own Branding To Channel
Company strategy
Kiwi Network TVNZ Partners With YouTube, Adds Own Branding To Channel
By Robert Andrews  
Neutrogena sponsors Lonelygirl15 ‘branded character’
Company strategy
Neutrogena sponsors Lonelygirl15 ‘branded character’
By Robert Andrews  
Executive Views

Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

FORT LAUDERDALE — Although the advertising industry spent last year assessing ad tech...

By Robert Andrews  
Executive Views
Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
By Robert Andrews  
Executive Views
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
By Robert Andrews  
Executive Views
Banks Follow Autos To Addressable TV: Modi’s Thissen
By Robert Andrews  
Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
UK TV Networks Joining Forces For Broadband On-Demand Venture: Report
Insights
UK TV Networks Joining Forces For Broadband On-Demand Venture: Report
By Robert Andrews  
EMI Offers DRM-Free To More Retailers, 7Digital And PassAlong First
Company strategy
EMI Offers DRM-Free To More Retailers, 7Digital And PassAlong First
By Robert Andrews  
UK Media Regulator Reviews Public Service Web Content, Channel 4’s Business Model
Company strategy
UK Media Regulator Reviews Public Service Web Content, Channel 4’s Business Model
By Robert Andrews  
Danish TV Network Buys Stake In Momondo Air Fare Comparison Site
M&A analysis
Danish TV Network Buys Stake In Momondo Air Fare Comparison Site
By Robert Andrews  
Fremantle Banking On Viewer Conter For TV Talent Show ‘The X-Factor’
Company strategy
Fremantle Banking On Viewer Conter For TV Talent Show ‘The X-Factor’
By Robert Andrews  
German Pay-TV Net Premiere To Launch Sports Web Portal
Company strategy
German Pay-TV Net Premiere To Launch Sports Web Portal
By Robert Andrews  
Channel 4 Partners With MusicBrigade For Music, Video Downloads Retail
Company strategy
Channel 4 Partners With MusicBrigade For Music, Video Downloads Retail
By Robert Andrews  
Blair: Convergence Prompts Reform Of ‘Irrational’ Media Regulations
Company strategy
Blair: Convergence Prompts Reform Of ‘Irrational’ Media Regulations
By Robert Andrews  
Executive Views

Conde Nast Finds A Fit For Films Beyond The Page

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the ...

By Robert Andrews  
Executive Views
SpotX Readies Expansion to Asia
By Robert Andrews  
Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
By Robert Andrews  
Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
By Robert Andrews  
Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
By Robert Andrews  
Tiscali email 80% restored after spam blockage
Company strategy
Tiscali email 80% restored after spam blockage
By Robert Andrews  
Google rolls out new video ad formats
Company strategy
Google rolls out new video ad formats
By Robert Andrews  
UK Round-Up: GCap Moves; BBC UGC; Lastminute.com Founders
Company strategy
UK Round-Up: GCap Moves; BBC UGC; Lastminute.com Founders
By Robert Andrews  
EU Broadcasting Directive Extends Rules To On-Demand, Web Escapes
Insights
EU Broadcasting Directive Extends Rules To On-Demand, Web Escapes
By Robert Andrews  
UK ‘Digital Divide’ Closing As Broadband, Digital TV Grow
Market indicators
UK ‘Digital Divide’ Closing As Broadband, Digital TV Grow
By Robert Andrews  
Two-Way TV Sells Large Majority Stake For $10.6 Million; Eyes U.S. Expansion
M&A analysis
Two-Way TV Sells Large Majority Stake For $10.6 Million; Eyes U.S. Expansion
By Robert Andrews  
Friends Reunited Launches Dating Site For ITV Show
Company strategy
Friends Reunited Launches Dating Site For ITV Show
By Robert Andrews  
BSkyB Faces Anti-Trust Referral Over ‘Anti-Competitive’ ITV Stake
Company strategy
BSkyB Faces Anti-Trust Referral Over ‘Anti-Competitive’ ITV Stake
By Robert Andrews  
Executive Views

Addressable Prospect Looks Different Overseas: INVIDI’s Downey

FORT LAUDERDALE — The US pay-TV providers with which many ad tech vendors partner, ha...

By Robert Andrews  
Executive Views
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
By Robert Andrews  
Executive Views
TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
By Robert Andrews  
Executive Views
The Three Prongs Of Adobe’s TVMM Platform
By Robert Andrews  
Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
Mobile TV Could Be Worth $6.6 Billion By 2011 – Report
Market indicators
Mobile TV Could Be Worth $6.6 Billion By 2011 – Report
By Robert Andrews  
Earnings: Virgin Media VOD, Broadband Grow But Rebranding Hits Bottom Line
Earnings analysis
Earnings: Virgin Media VOD, Broadband Grow But Rebranding Hits Bottom Line
By Robert Andrews  
Ask.com ads expose its inner algorithm
Company strategy
Ask.com ads expose its inner algorithm
By Robert Andrews  
Tiscali Launches On-Demand Internet Movie Rental/Purchase Outlet
Company strategy
Tiscali Launches On-Demand Internet Movie Rental/Purchase Outlet
By Robert Andrews  
Nearly Half Of Europeans Watch Web TV: Study
Market indicators
Nearly Half Of Europeans Watch Web TV: Study
By Robert Andrews  
Industry Moves UK: BBC Raids BSkyB, Virgin Radio, Microsoft For Future Media
Industry moves
Industry Moves UK: BBC Raids BSkyB, Virgin Radio, Microsoft For Future Media
By Robert Andrews  
BSkyB Clocks 36 Percent Web Traffic Gains On Virgin Spat
Company strategy
BSkyB Clocks 36 Percent Web Traffic Gains On Virgin Spat
By Robert Andrews  
SlingPlayer Available To UK Windows Mobile Users
Company strategy
SlingPlayer Available To UK Windows Mobile Users
By Robert Andrews  
Executive Views

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t si...

By Robert Andrews  
Executive Views
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
By Robert Andrews  
Executive Views
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
By Robert Andrews  
Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
By Robert Andrews  
Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
By Robert Andrews  
Earnings: XM Slims Losses; To Focus On ‘Microchannels’, Less On Marketing Hardware
Earnings analysis
Earnings: XM Slims Losses; To Focus On ‘Microchannels’, Less On Marketing Hardware
By Robert Andrews  
Earnings: Comcast Posts ‘Record Digital Quarter’ On PPV, HD Gains
Earnings analysis
Earnings: Comcast Posts ‘Record Digital Quarter’ On PPV, HD Gains
By Robert Andrews  
Apple Earnings 2: Annual iTunes Store Revenue Grows 35 Percent By Q2
Earnings analysis
Apple Earnings 2: Annual iTunes Store Revenue Grows 35 Percent By Q2
By Robert Andrews  
ITV.com Relaunch Finally To Include VOD Offering
Company strategy
ITV.com Relaunch Finally To Include VOD Offering
By Robert Andrews  
Joost Gets Boost From Indie Film And TV Content Deals
Company strategy
Joost Gets Boost From Indie Film And TV Content Deals
By Robert Andrews  
RTL Considers Acquisitions, Fighting YouTube, MySpace Threat
Company strategy
RTL Considers Acquisitions, Fighting YouTube, MySpace Threat
By Robert Andrews  
IPTV 2011: 1.5 Million UK Subscribers, 103 Million Worldwide – Reports
Market indicators
IPTV 2011: 1.5 Million UK Subscribers, 103 Million Worldwide – Reports
By Robert Andrews  
BBC To Unveil Plans For Massive Online Program Archive
Company strategy
BBC To Unveil Plans For Massive Online Program Archive
By Robert Andrews  
Executive Views

Programmatic TV Challenges: Transparency And Management, Execs Say

Slowly but surely, television is opening up to the “programmatic” ad sales revolution...

By Robert Andrews  
Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
By Robert Andrews  
Executive Views
MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton
By Robert Andrews  
Executive Views
Microsoft Dashes To MPEG-DASH Support: Sodagar
By Robert Andrews  
Executive Views
Microsoft Unveils New Video Player, Encoding Solutions
By Robert Andrews  
EU IPTV Market To Double This Year, Most Growth In UK: Report
Market indicators
EU IPTV Market To Double This Year, Most Growth In UK: Report
By Robert Andrews  
ITV, Setanta Win IPTV, Mobile Carriage Amongst $833 Million Soccer Rights
Company strategy
ITV, Setanta Win IPTV, Mobile Carriage Amongst $833 Million Soccer Rights
By Robert Andrews  
Web video ads ‘better than TV and banners’
Market indicators
Web video ads ‘better than TV and banners’
By Robert Andrews  
BBC Launches Mobile TV Trial, Mid-East Carriage Too
Company strategy
BBC Launches Mobile TV Trial, Mid-East Carriage Too
By Robert Andrews  
Channel 4 Ups Web Expenditure, Eyes IPTV Carriage
Company strategy
Channel 4 Ups Web Expenditure, Eyes IPTV Carriage
By Robert Andrews  
AOL, UKTV Strike Lifestyle TV Content Deal, Broadcaster’s Biggest So Far
Company strategy
AOL, UKTV Strike Lifestyle TV Content Deal, Broadcaster’s Biggest So Far
By Robert Andrews  
Virgin Media ‘Considers Bid’ For ISP Pipex’; Would Extend Branson Reach
Company strategy
Virgin Media ‘Considers Bid’ For ISP Pipex’; Would Extend Branson Reach
By Robert Andrews  
UK Media Regulator To Investigate Pay TV, BSkyB Concerns
Company strategy
UK Media Regulator To Investigate Pay TV, BSkyB Concerns
By Robert Andrews  
Executive Views

Civolution Syncs TV, Online Ads For Amplification

Dutch video technology company Civolution says it has a recipe for helping advertiser...

By Robert Andrews  
Executive Views
Not Enough Data About Video Content: Coull’s Watkins
By Robert Andrews  
Executive Views
Chinese VOD Getting Combined Theater, Online Movie Window: iQiyi’s Yansong
By Robert Andrews  
Executive Views
Time Inc Sees Greater Role For Video Across Brands
By Robert Andrews  
Executive Views
Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
By Robert Andrews  
Inventor challenges Slingbox on patent claim
Company strategy
Inventor challenges Slingbox on patent claim
By Robert Andrews  
@ 3GSM: Sling Media Plans To Continue Global Expansion
Conference reports
@ 3GSM: Sling Media Plans To Continue Global Expansion
By Robert Andrews  
@ 3GSM: Carriers Scored Own-Goal On Soccer World Cup; Mobile Video Not A Good Sport Play
Conference reports
@ 3GSM: Carriers Scored Own-Goal On Soccer World Cup; Mobile Video Not A Good Sport Play
By Robert Andrews  
@ 3GSM: MTV Mulls PPV EMAs; Prefers Custom Mobile Content
Conference reports
@ 3GSM: MTV Mulls PPV EMAs; Prefers Custom Mobile Content
By Robert Andrews  
@ 3GSM: Telefonica Takes Mobile TV Offering To Latin America
Conference reports
@ 3GSM: Telefonica Takes Mobile TV Offering To Latin America
By Robert Andrews  
@3GSM: Windows Mobile & Live; Nokia-YouTube; Indie Mobile Flix
Conference reports
@3GSM: Windows Mobile & Live; Nokia-YouTube; Indie Mobile Flix
By Robert Andrews  
SMS use up, marketing adoption gains
Insights
SMS use up, marketing adoption gains
By Robert Andrews  
Virgin Media launches, response mixed
Company strategy
Virgin Media launches, response mixed
By Robert Andrews  
Executive Views

Connected TVs Are Richer Ad Environments: Brightline’s Aksman

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry ...

By Robert Andrews  
Executive Views
Cisco Boxes Clever With New STB Technology
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
Analyst Views
Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien
By Robert Andrews  
Executive Views
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
By Robert Andrews  
Viewers call the Super Bowl ad shots
Company strategy
Viewers call the Super Bowl ad shots
By Robert Andrews  
Tories weed out inner tosser with budget web spot
Insights
Tories weed out inner tosser with budget web spot
By Robert Andrews  
Companies in Television 446