Executive Views

Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams

A wave of technology companies is helping advertisers turn traditional TV in to a dig...

By Robert Andrews  
Executive Views
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
By Robert Andrews  
Executive Views
Traditional TV Still Best Way To Sway Consumers: 4C’s Neuhauser
By Robert Andrews  
Executive Views
UK’s Sky Announces Multi-Platform Ad Targeting
By Robert Andrews  
Executive Views
The Challenges In The Road To Targeted TV Ads
By Robert Andrews  
Broadband Content Bits: Current TV Vlog Platform, C4 Switches Schools To Social Nets
Company strategy
Broadband Content Bits: Current TV Vlog Platform, C4 Switches Schools To Social Nets
By Robert Andrews  
Industry Moves: C4’s Kangaroo Exec Henwood Seeks New Digital Ventures
Industry moves
Industry Moves: C4’s Kangaroo Exec Henwood Seeks New Digital Ventures
By Robert Andrews  
Mobile TV: Europe, America To Eclipse Asia By 2011: Report
Market indicators
Mobile TV: Europe, America To Eclipse Asia By 2011: Report
By Robert Andrews  
T5M Claims High-Profile Backing For Socially-Conscious Video Site
Company strategy
T5M Claims High-Profile Backing For Socially-Conscious Video Site
By Robert Andrews  
Online Video: Just 12 Percent Would Pay, Most Prefer Ads: Report
Market indicators
Online Video: Just 12 Percent Would Pay, Most Prefer Ads: Report
By Robert Andrews  
KateModern Repackaged For Virgin Atlantic In-Flight Entertainment
Company strategy
KateModern Repackaged For Virgin Atlantic In-Flight Entertainment
By Robert Andrews  
Geldof Makes Production Buy To Enter Online Video Ad Space
M&A analysis
Geldof Makes Production Buy To Enter Online Video Ad Space
By Robert Andrews  
Video Ad Agency Spotzer Raises $14.8 Million For US Expansion
Funding analysis
Video Ad Agency Spotzer Raises $14.8 Million For US Expansion
By Robert Andrews  
Executive Views

FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan

SEVILLE – Government regulation “FCC 16-18” may sound innocuous enough – but the impl...

By Robert Andrews  
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
Executive Views
Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data
By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
Analyst Views
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
By Robert Andrews  
Setanta Scores £90 Million, Launches New Channel In Break-Even Quest
Funding analysis
Setanta Scores £90 Million, Launches New Channel In Break-Even Quest
By Robert Andrews  
BBC Negotiates With Producers For ‘A World Beyond DRM’
Company strategy
BBC Negotiates With Producers For ‘A World Beyond DRM’
By Robert Andrews  
TV Bits: Eidos TV Tie-Up, BSkyB/Disney, Pact/Broadcasters Rights
Company strategy
TV Bits: Eidos TV Tie-Up, BSkyB/Disney, Pact/Broadcasters Rights
By Robert Andrews  
Lovefilm Complains High Studio Prices Kneecap Movie Downloads
Company strategy
Lovefilm Complains High Studio Prices Kneecap Movie Downloads
By Robert Andrews  
Broadband Content Bits: Hulu UK, Warner VOD, Virgin Web Links
Company strategy
Broadband Content Bits: Hulu UK, Warner VOD, Virgin Web Links
By Robert Andrews  
Broadband Content Bits: CNETTV.co.uk, Express & Star Video
Company strategy
Broadband Content Bits: CNETTV.co.uk, Express & Star Video
By Robert Andrews  
The Sun And ITV Launching Digital Music Downloads
Company strategy
The Sun And ITV Launching Digital Music Downloads
By Robert Andrews  
VOD Starts To Pay Its Way: 4OD and Sky Anytime Add Ads
Company strategy
VOD Starts To Pay Its Way: 4OD and Sky Anytime Add Ads
By Robert Andrews  
Executive Views

Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos

FORT LAUDERDALE — Although the advertising industry spent last year assessing ad tech...

By Robert Andrews  
Executive Views
Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
By Robert Andrews  
Executive Views
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
By Robert Andrews  
Executive Views
Banks Follow Autos To Addressable TV: Modi’s Thissen
By Robert Andrews  
Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
Broadcasters And Print, TV Measurers Unite To Standardise Online TV Reporting
Company strategy
Broadcasters And Print, TV Measurers Unite To Standardise Online TV Reporting
By Robert Andrews  
HMV, Play.com Plan Download-To-Own Movies, Turning DVD Atoms In To Bits
Company strategy
HMV, Play.com Plan Download-To-Own Movies, Turning DVD Atoms In To Bits
By Robert Andrews  
Earnings: BT Q3 Broadband Revenue Grows 12 Percent; Vision Languishing; Reorg Hits Profit
Earnings analysis
Earnings: BT Q3 Broadband Revenue Grows 12 Percent; Vision Languishing; Reorg Hits Profit
By Robert Andrews  
Earnings: Virgin Media Turns A Corner – Q3 Broadband Growth Helps Slow Defections
Earnings analysis
Earnings: Virgin Media Turns A Corner – Q3 Broadband Growth Helps Slow Defections
By Robert Andrews  
UK Web Video Consumption Nearly Doubles, YouTube Gobbles Up Our Eyeballs: Research
Market indicators
UK Web Video Consumption Nearly Doubles, YouTube Gobbles Up Our Eyeballs: Research
By Robert Andrews  
M&A Rumour Mill: ITV Tempts Apax, Hearst Ups Emap Interest
M&A analysis
M&A Rumour Mill: ITV Tempts Apax, Hearst Ups Emap Interest
By Robert Andrews  
Loaded Founder Brown Joins Sumo.tv; Site Inks Video, Game Deals
Industry moves
Loaded Founder Brown Joins Sumo.tv; Site Inks Video, Game Deals
By Robert Andrews  
Five Sets New Year Date For Download Store Second Phase
Company strategy
Five Sets New Year Date For Download Store Second Phase
By Robert Andrews  
Executive Views

Conde Nast Finds A Fit For Films Beyond The Page

LAS VEGAS — Can a magazine make a movie? That’s what is happening at Conde Nast, the ...

By Robert Andrews  
Executive Views
SpotX Readies Expansion to Asia
By Robert Andrews  
Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
By Robert Andrews  
Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
By Robert Andrews  
Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
By Robert Andrews  
Web Integration – Papers Hold Pay Talks, BBC Cuts Due This Week
Company strategy
Web Integration – Papers Hold Pay Talks, BBC Cuts Due This Week
By Robert Andrews  
@ Mipcom: Carrier Data Frustration Behind NBCU’s Off-Deck Moves
Conference reports
@ Mipcom: Carrier Data Frustration Behind NBCU’s Off-Deck Moves
By Robert Andrews  
@ Mipcom: Wake-Up Call For Mobile TV — Few Users, No Advertiser Buy-In
Conference reports
@ Mipcom: Wake-Up Call For Mobile TV — Few Users, No Advertiser Buy-In
By Robert Andrews  
@ Mipcom: KateModern Goes Mobile; Orange Rewind TV For UK
Conference reports
@ Mipcom: KateModern Goes Mobile; Orange Rewind TV For UK
By Robert Andrews  
@ Mipcom: LonelyGirl15 Considers TV, Premium Subs And International Expansion
Conference reports
@ Mipcom: LonelyGirl15 Considers TV, Premium Subs And International Expansion
By Robert Andrews  
@ Mipcom: KateModern Going Mobile in UK, LG15 Aims For TV Carriage
Conference reports
@ Mipcom: KateModern Going Mobile in UK, LG15 Aims For TV Carriage
By Robert Andrews  
@ Mipcom: UK To Get Orange’s Three-Screen Rewind TV
Conference reports
@ Mipcom: UK To Get Orange’s Three-Screen Rewind TV
By Robert Andrews  
@ Mipcom: BBC Worldwide Fancies Sponsored Online TV Model
Conference reports
@ Mipcom: BBC Worldwide Fancies Sponsored Online TV Model
By Robert Andrews  
Executive Views

Addressable Prospect Looks Different Overseas: INVIDI’s Downey

FORT LAUDERDALE — The US pay-TV providers with which many ad tech vendors partner, ha...

By Robert Andrews  
Executive Views
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
By Robert Andrews  
Executive Views
TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
By Robert Andrews  
Executive Views
The Three Prongs Of Adobe’s TVMM Platform
By Robert Andrews  
Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
Round-Up: Bell CA Music; Discovery Channel; ABC News; LookAtMe
Company strategy
Round-Up: Bell CA Music; Discovery Channel; ABC News; LookAtMe
By Robert Andrews  
@ Mipcom: Broadband Content Bits: Joost To Do Live TV; Other Distributors Scale Up
Conference reports
@ Mipcom: Broadband Content Bits: Joost To Do Live TV; Other Distributors Scale Up
By Robert Andrews  
@Mipcom: Mobile The Most Popular Screen For Orange’s Rewind
Conference reports
@Mipcom: Mobile The Most Popular Screen For Orange’s Rewind
By Robert Andrews  
@ Mipcom: Mobile The Most Popular Screen For Orange’s Rewind TV
Conference reports
@ Mipcom: Mobile The Most Popular Screen For Orange’s Rewind TV
By Robert Andrews  
@ Mipcom: CBS Sees TV Communities In Last.fm; High-Level Talks This Week
Conference reports
@ Mipcom: CBS Sees TV Communities In Last.fm; High-Level Talks This Week
By Robert Andrews  
@Mipcom: Endemol Making Mobile TV Talent Show For T-Mobile
Conference reports
@Mipcom: Endemol Making Mobile TV Talent Show For T-Mobile
By Robert Andrews  
@Mipcom: Endemol Making Mobile TV Talent Show For T-Mobile
Conference reports
@Mipcom: Endemol Making Mobile TV Talent Show For T-Mobile
By Robert Andrews  
@ AOP: BBC Expects ‘Reality Dawn’ Over Online Staff Numbers
Conference reports
@ AOP: BBC Expects ‘Reality Dawn’ Over Online Staff Numbers
By Robert Andrews  
Executive Views

Research: Digital Video Growing On Live, Long-Form Demand

The old adage used to be that digital video had to be short, that viewers wouldn’t si...

By Robert Andrews  
Executive Views
Cadreon’s Kumar Sees ‘Advanced TV’ Solving Measurement
By Robert Andrews  
Executive Views
FreeWheel Targets Ads to Set-top Boxes via Canoe Collaboration
By Robert Andrews  
Executive Views
The Trade Desk’s Stempeck Talks TV Ad Targeting
By Robert Andrews  
Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
By Robert Andrews  
Ofcom Sets Out Stall For Super-Fast, IPTV-Friendly Broadband
Company strategy
Ofcom Sets Out Stall For Super-Fast, IPTV-Friendly Broadband
By Robert Andrews  
NBCU International Digital Restructure Emphasises Direct Downloads; Vivendi Looks Beyond Apple
Company strategy
NBCU International Digital Restructure Emphasises Direct Downloads; Vivendi Looks Beyond Apple
By Robert Andrews  
NBCU International Digital Restructure Emphasises Direct Downloads; Vivendi Looks Beyond Apple
Company strategy
NBCU International Digital Restructure Emphasises Direct Downloads; Vivendi Looks Beyond Apple
By Robert Andrews  
Virgin Media Closes Trouble Homegrown, Consolidates UGC Video
Company strategy
Virgin Media Closes Trouble Homegrown, Consolidates UGC Video
By Robert Andrews  
UK Round-Up: BBC Newsroom Integration; Messy Media Starts
Company strategy
UK Round-Up: BBC Newsroom Integration; Messy Media Starts
By Robert Andrews  
Local Govt. Web TV – Picking Up Slack From ITV’s Budget Cuts?
Company strategy
Local Govt. Web TV – Picking Up Slack From ITV’s Budget Cuts?
By Robert Andrews  
BBC Worldwide Secures Digital Distribution Rights To Indies’ Back-Catalogue
Company strategy
BBC Worldwide Secures Digital Distribution Rights To Indies’ Back-Catalogue
By Robert Andrews  
BSkyB To Simulcast New Sky.com News Show On Web, TV
Company strategy
BSkyB To Simulcast New Sky.com News Show On Web, TV
By Robert Andrews  
Executive Views

Programmatic TV Challenges: Transparency And Management, Execs Say

Slowly but surely, television is opening up to the “programmatic” ad sales revolution...

By Robert Andrews  
Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
By Robert Andrews  
Executive Views
MPEG-DASH Moving Toward Deployment: Wowza’s Knowlton
By Robert Andrews  
Executive Views
Microsoft Dashes To MPEG-DASH Support: Sodagar
By Robert Andrews  
Executive Views
Microsoft Unveils New Video Player, Encoding Solutions
By Robert Andrews  
Broadband Content Bits: Joost/Paramount Movies, Disney Reboot, C4 4OD Expands
Company strategy
Broadband Content Bits: Joost/Paramount Movies, Disney Reboot, C4 4OD Expands
By Robert Andrews  
ITV Aims For £150 Million Online Revenue, Emphasis On Display And Targeted Web Video Ads
Company strategy
ITV Aims For £150 Million Online Revenue, Emphasis On Display And Targeted Web Video Ads
By Robert Andrews  
Broadband Content Bits: NME.com/iTunes, Orange TV, Setanta/Tiscali
Company strategy
Broadband Content Bits: NME.com/iTunes, Orange TV, Setanta/Tiscali
By Robert Andrews  
Microsoft Courts BBC, Others For Euro Xbox Video Marketplace Launch
Company strategy
Microsoft Courts BBC, Others For Euro Xbox Video Marketplace Launch
By Robert Andrews  
Prime Minister Spells Out BBC iPlayer Issues To Petitioners
Company strategy
Prime Minister Spells Out BBC iPlayer Issues To Petitioners
By Robert Andrews  
Microsoft-Powered Net TV Platform LiveStation In Beta; Ex AOL Europe CEO Joins Board
Company strategy
Microsoft-Powered Net TV Platform LiveStation In Beta; Ex AOL Europe CEO Joins Board
By Robert Andrews  
Updated: BSkyB Offers Pay-To-Own TV Downloads Via Web; Expansion Of Sky Anytime
Company strategy
Updated: BSkyB Offers Pay-To-Own TV Downloads Via Web; Expansion Of Sky Anytime
By Robert Andrews  
ITV.com Adds PartyGaming’s Online Gambling To Bump ITV Play Returns
Company strategy
ITV.com Adds PartyGaming’s Online Gambling To Bump ITV Play Returns
By Robert Andrews  
Executive Views

Civolution Syncs TV, Online Ads For Amplification

Dutch video technology company Civolution says it has a recipe for helping advertiser...

By Robert Andrews  
Executive Views
Not Enough Data About Video Content: Coull’s Watkins
By Robert Andrews  
Executive Views
Chinese VOD Getting Combined Theater, Online Movie Window: iQiyi’s Yansong
By Robert Andrews  
Executive Views
Time Inc Sees Greater Role For Video Across Brands
By Robert Andrews  
Executive Views
Authenticated Online Viewing Is Booming: FreeWheel’s Rooke
By Robert Andrews  
BSkyB’s Murdoch Eschews Revenue From ‘Sleazy’ Call-TV Stream
Company strategy
BSkyB’s Murdoch Eschews Revenue From ‘Sleazy’ Call-TV Stream
By Robert Andrews  
Tiscali Takes IPTV Service Nationwide, Aiming For Five Million Customers
Company strategy
Tiscali Takes IPTV Service Nationwide, Aiming For Five Million Customers
By Robert Andrews  
Broadband Content Bits: Deutsche Telekom, Jalipo/Joost/Blinkx; E!; GuideTele
Company strategy
Broadband Content Bits: Deutsche Telekom, Jalipo/Joost/Blinkx; E!; GuideTele
By Robert Andrews  
U.K. IPTV ‘Lagging Behind’ Rest Of Europe – Report
Insights
U.K. IPTV ‘Lagging Behind’ Rest Of Europe – Report
By Robert Andrews  
iTunes Store Launches U.K. TV Downloads; Crippled By Lack Of Domestic Programming
Company strategy
iTunes Store Launches U.K. TV Downloads; Crippled By Lack Of Domestic Programming
By Robert Andrews  
Ethnic TV Rebroadcaster JumpTV Strikes U.K. Web Carriage Deal with Tiscali
Company strategy
Ethnic TV Rebroadcaster JumpTV Strikes U.K. Web Carriage Deal with Tiscali
By Robert Andrews  
UK TV Net Five Set To Launch Ad-Supported Web VOD
Company strategy
UK TV Net Five Set To Launch Ad-Supported Web VOD
By Robert Andrews  
Ofcom: Mobiles Eat Other Device Functions, But Mobile TV Take-Up Tiny
Market indicators
Ofcom: Mobiles Eat Other Device Functions, But Mobile TV Take-Up Tiny
By Robert Andrews  
Executive Views

Connected TVs Are Richer Ad Environments: Brightline’s Aksman

LAS VEGAS — The burgeoning array of internet-connected TVs won’t change the industry ...

By Robert Andrews  
Executive Views
Cisco Boxes Clever With New STB Technology
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
Analyst Views
Sports Is Catching Up With Hollywood In IPTV: Diffusion’s Espelien
By Robert Andrews  
Executive Views
Multi-Platform App Enablers Will Be IPTV Winners: Analyst Jackson
By Robert Andrews  
BBC Web TV iPlayer Beta Launches; Some Testers Grumble
Company strategy
BBC Web TV iPlayer Beta Launches; Some Testers Grumble
By Robert Andrews  
Broadband Content Bits UK: Virgin Sports; ITV.com; Disney-Orange
Company strategy
Broadband Content Bits UK: Virgin Sports; ITV.com; Disney-Orange
By Robert Andrews  
Companies in Television 446