Executive Views

Spark Foundry’s Giacosa Wants AI To Get Emotional

People keep talking about artificial intelligence as though it is some distant future...

By Robert Andrews  
Executive Views
TV Buying Must Go Digital, And Blockchain Can Help: MadHive’s Helfgott
By Robert Andrews  
Executive Views
How Brands Get To Outcome-Based Ads: Xaxis’ Bidon
By Robert Andrews  
Executive Views
AI Could Be Utopia Or Dystopia: Washington Post’s Top Tech Exec Prakash
By Robert Andrews  
Executive Views
Body Tech & AI Media Planners Excite TBWAMedia Arts Lab’s Thawani
By Robert Andrews  
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Leading Voices
The State of Play in Digital: Empowering marketers in 2019
By Steve Hyde, logoiotec  
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Executive Views
Could Blockchain Track TV Content? IBM’s Rangaiah Thinks So
By Robert Andrews  
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Executive Views
MediaMath’s Reed Imagines AI Powering Always-On Omni-Channel Marketing
By Robert Andrews  
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Leading Voices
Clean code for a better world
By Vishal Rai, logoAcellere  
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Executive Views
On Rocket Fuel Anniversary, Sizmek’s Grether ‘Puts AI On Steroids’
By Robert Andrews  
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Executive Views
Blockchain Can Shine A Light On Ad Supply Chain: IBM’s Andrews
By Robert Andrews  
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Executive Views
Blockchain ‘Will Improve Quality Of Agency Life’: Cannes Panel
By Robert Andrews  
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Executive Views
Blockchain Will Be Fast Enough To Manage Digital Ads: IBM’s Rangaiah
By Robert Andrews  
Executive Views

New Blockchain Ad Consortium Debates An End To Ad ‘Inertia’

CANNES — Worries from ad buyers and sellers over how portions of their money get siph...

By Robert Andrews  
Executive Views
Kimberly-Clark Wants To Clean Up Media with Blockchain
By Robert Andrews  
Executive Views
IBM Watson’s Seifer On How Agencies Can Embrace Blockchain
By Robert Andrews  
Executive Views
IBM, Mediaocean Scale Blockchain Offering For Unilever, Other Brands
By Robert Andrews  
Executive Views
How Pork & Mangos Beckon Advertisers To Blockchain: IBM’s Rangaiah
By Robert Andrews  
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Executive Views
Tru Optik’s Swanston On 8x Advanced TV Growth
By Robert Andrews  
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Executive Views
Studio71’s Context Uses AI To Avoid YouTube Mishaps: Crowley
By Robert Andrews  
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Executive Views
The New York Times Uses Readers’ Emotions To Target Ads
By Robert Andrews  
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Executive Views
Blockchain Tokens May Solve Ad-Tech Challenges? Omnicom’s Steuer Thinks So
By Robert Andrews  
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Executive Views
Mediaocean’s Wise Begins Building Blockchain For Ad-Tech Transparency
By Robert Andrews  
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Executive Views
Apple Onboard, Cannes’ Williams Plans More ‘Rigorous’ Festival
By Robert Andrews  
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Executive Views
The Impact Of GDPR, According To Criteo CFO Fouilland
By Robert Andrews  
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Executive Views
At Amino, IAS’ Luttrell Boots Up The Blockchain For Big-Brand Transparency
By Robert Andrews  
Earnings analysis

Criteo’s CFO Fouilland: How We Exceeded Expectations

It wasn’t supposed to be this good. When Apple introduced Intelligent Tracking Preven...

By Robert Andrews  
Executive Views
GDPR Will Drive Ad-Tech Consolidation: GroupM’s Glasser
By Robert Andrews  
Executive Views
GDPR Helps Clarify Data Tactics: Criteo’s Opdyke
By Robert Andrews  
Leading Voices
AI will make developers better at their jobs
By Vishal Rai, logoAcellere  
Executive Views
GDPR Means Worry, Pain, Renaissance & Opportunity: Sizmek’s Grether
By Robert Andrews  
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Executive Views
Many Publishers Behind The Curve On GDPR Compliance: Matt Prohaska
By Robert Andrews  
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Executive Views
GDPR Could Fuel Subscription Content: Oath’s Mahlman
By Robert Andrews  
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Executive Views
Ad-Tech Will Be ‘Different World’ After GDPR: SpotX’s Cuniffe
By Robert Andrews  
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Executive Views
GDPR Is A Force For Good: MediaMath’s Zawadzki
By Robert Andrews  
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Analyst Views
Investors Underprepared For GDPR: Pivotal’s Wieser
By Robert Andrews  
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Executive Views
MediaLink’s Millard Questions Preparedness For GDPR
By Robert Andrews  
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Executive Views
GDPR Could Turn Back Ad-Tech Clock By Two Years: dataxu’s Baker
By Robert Andrews  
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Executive Views
Understandably Complicated: WPP’s Sorrell On Europe’s New Privacy Rules
By Robert Andrews  
Executive Views

GDPR Will Accelerate People-Based Marketing: LUMA’s Kawaja

Will new data protection legislation coming May 25 prove apocalyptic or just a bump i...

By Robert Andrews  
Executive Views
GDPR LOOMS: “I don’t think our industry has ever had this level of accountability codified into law,” Acxiom’s CPO Colclasure
By Robert Andrews  
Executive Views
Europe’s GDPR Means Evolution, Not Revolution: Criteo’s CEO Eichmann
By Robert Andrews  
Executive Views
GroupM’s Gotlieb: AI Cleans Data Pollution, Quantum Computing Dawns
By Robert Andrews  
Leading Voices
Is There a Limit to the Impact of Ads.txt for Media Buyers?
By Paul Wright, logoiotec  
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Leading Voices
A Year In Advertising: 2017 In Review
By Julien Verdier, logoadyoulike  
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Executive Views
AppNexus’ O’Kelley Fires Up Machine Learning-Powered DSP
By Robert Andrews  
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Executive Views
DoubleClick Video Stack Soars On Google’s Cloud: Sterling
By Robert Andrews  
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Executive Views
IBM’s Watson Turns Dark Data Into Ad Gold, Bob Lord Says
By Robert Andrews  
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Leading Voices
AI’s Real Moment On The Advertising Stage Is Tomorrow
By Jaisimha Muthegere, logoVisto  
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Executive Views
How Omnicom Digital Uses AI For Better Outcomes: CEO Nelson
By Robert Andrews  
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Executive Views
AI Helped Havas & ITV Predict Trump Victory
By Robert Andrews  
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Executive Views
Time Is Now To Act On AI: OMD’s Edwards
By Robert Andrews  
Executive Views

Data And AI Can Reignite Creative Advertising, MediaCom’s Savic Says

CANNES — After a few years in which the advertising industry has talked plenty about ...

By Robert Andrews  
Executive Views
Entering “The Third Age Of Connectivity” – Publicis’ Tobaccowala
By Robert Andrews  
Executive Views
‘We Could Replicate Anybody’: Sagar Bring Brand Bots To Life
By Robert Andrews  
Executive Views
AI Boosts Marketing Engagement: Weather Company’s Seifer
By Robert Andrews  
Executive Views
Fortune’s Lashinsky: Humans Make Better Editors Than Robots
By Robert Andrews  
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Executive Views
Cognition Will Liberate Brand Bots, Mindshare’s Gerhart Says
By Robert Andrews  
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Executive Views
AI Changes The Marketing Game, Nielsen’s Bennathan Thinks
By Robert Andrews  
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Executive Views
Comcast’s New Initiative Taps Blockchain For TV Ad Data Security
By Robert Andrews  
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Executive Views
Havas’ Dominique Delport “We have a unique opportunity with AI”
By Robert Andrews  
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Executive Views
Social AI Gives Realistic Emotions To Brand Avatars, Sagar Says
By Robert Andrews  
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Executive Views
Virtual Brain Models Put A Face On Big Data: AI Guru Sagar
By Robert Andrews  
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Executive Views
AI Will Be Huge, But Hidden: Luma’s Kawaja
By Robert Andrews  
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Executive Views
Could Blockchain Improve Advertising Transparency? IBM’s Rangaiah Thinks So
By Robert Andrews  
Executive Views

‘Artful Intelligence’ Can Make Stories Matter: OMD’s Rozen

CANNES — Over the last year, a noticeable apology for ad-tech has grown louder in the...

By Robert Andrews  
Executive Views
AI “Will be the Thing This Year at Cannes,” The Weather Company’s Jordan Bitterman Explains Why It Matters
By Robert Andrews  
Executive Views
Kawaja’s Three Reasons For Digital Media Optimism
By Robert Andrews  
Executive Views
Cognitive Science Is Boosting Brand Safety For Video Ads
By Robert Andrews  
Leading Voices
Could blockchain power the Internet of Things?
By Furhaan Khan, logoVerne Global  
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Executive Views
Prediction Engines Guess TV Audience In New Era: TiVo’s FitzGerald
By Robert Andrews  
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Executive Views
Microsoft Brings AI To Video for Deep Content ID
By Robert Andrews  
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Executive Views
Ooyala Taps Microsoft & Adobe To Power Metadata, Streaming
By Robert Andrews  
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Executive Views
AppNexus’ Rubenstein: Machine Learning Enhances Ads
By Robert Andrews  
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Executive Views
OMD’s Rozen Sifts CES’ ‘Shiny Objects’ For Immersive Marketing
By Robert Andrews  
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Executive Views
AI Ads Are Ready For Prime-Time: OMD’s Edwards
By Robert Andrews  
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Executive Views
Weather Company’s Bitterman Finds Data In The Cloud
By Robert Andrews  
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Executive Views
The Three Views You’ll Hear About Data, According To Annalect CEO
By Robert Andrews  
Executive Views

‘Go Square’ To Win At Facebook Video: Wibbitz CEO

First, it was a letterbox. Then, it was vertical. But is the future of video actually...

By Robert Andrews  
Executive Views
Will Publishers Let AI Edit Video? Wibbitz Thinks So
By Robert Andrews  
Executive Views
Machine Learning Counters Human Creativity Fatigue: Krux’s Reid
By Robert Andrews  
Executive Views
AI Is Next Big Thing To Happen To Marketing: PHD CEO Cooper
By Robert Andrews  
Executive Views
J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson
By Robert Andrews  
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Executive Views
Wibbitz Auto-Magically Turns News Stories In To Videos: CEO
By Robert Andrews  
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Executive Views
Gaming Is The New Cinema: AdColony’s Barash
By Robert Andrews  
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Executive Views
Google’s 2015 Priority Is Securing Ads From Malware
By Robert Andrews  
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Executive Views
Advertising Is Fueling Big Data: Quantcast CEO Feldman
By Robert Andrews  
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Executive Views
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins
By Robert Andrews  
Silicon Gorge investor showcase
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Silicon Gorge investor showcase
Hosted by Robert Andrews  
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Executive Views
Microsoft’s Ferris: Half Of Gamers Use Xbox For Multimedia
By Robert Andrews  
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Executive Views
Disney Apps’ Reboot Improves Kids’ Engagement
By Robert Andrews  
Sessions

Is the London tech scene in a bubble?

Hosted by Robert Andrews  
Executive Views
Keep Big Data Simple To Get Smarter: SMG’s Parker
By Robert Andrews  
Executive Views
The Guardian to Relaunch Its Mobile App, Here’s Why
By Robert Andrews  
Executive Views
Conversational Search Will Transform TV: Rovi’s New COO
By Robert Andrews  
Executive Views
Rovi Wants Advertisers To Slice Audiences In To Small Segments
By Robert Andrews  
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Interviews
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
By Robert Andrews  
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Executive Views
Live Video Management Moves To The Cloud: iStreamPlanet’s Babic
By Robert Andrews  
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Analyst Views
Mobile Is Killing Consoles’ TV Dreams: Author Lovell
By Robert Andrews  
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Executive Views
Data Is To Marketing As Science Is To Religion: Group M’s Norman
By Robert Andrews  
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Executive Views
Weekly App Updates Keep Users Live: Marmalade’s Beckloff
By Robert Andrews  
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Executive Views
Storm8 Aims To Double Its Mobile Gaming Network
By Robert Andrews  
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Executive Views
In-App Purchase Not A Silver Bullet: Soko’s Cooper
By Robert Andrews  
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Executive Views
‘Human Algorithms’ Key To App Success: InMobi’s Bapna
By Robert Andrews  
Executive Views

Apps Are Best For Mobile Marketing: Mindshare’s Johnston

BARCELONA, Spain — Will the mobile web kill off apps? That is an oft-asked question. ...

By Robert Andrews  
Executive Views
Tablets Aren’t Mobiles: Collective CEO Apprendi
By Robert Andrews  
Executive Views
Rovi Sees Ingredients For Operator Success In The Cloud
By Robert Andrews  
Executive Views
Rovi’s Parekh: Big Data Will Change Ad World
By Robert Andrews  
Executive Views
Adobe’s Towes: How Big Data Can Drive Video
By Robert Andrews  
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Interviews
WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”
By Robert Andrews  
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Interviews
Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen
By Robert Andrews  
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