Executive Views

How Nielsen Helps Networks & Brands Understand Social Viewing

These days, TV viewers aren’t glued only to big-screen programming – or the ads that ...

By Robert Andrews  
Executive Views
Industry Should Scale Up Social TV Ads: Mediaocean’s Palmer
By Robert Andrews  
Executive Views
Never.no Puts Social Feedback In TV & Video Ads
By Robert Andrews  
Executive Views
4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning
By Robert Andrews  
Executive Views
Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters
By Robert Andrews  
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Executive Views
Facebook Targeting Better Ad Quality: Jakubowski
By Robert Andrews  
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Executive Views
Social Sharing Drives Video Ad Returns: Unruly’s Kosinski
By Robert Andrews  
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Executive Views
Social News Distribution At NYT’s Forefront: Poorsattar
By Robert Andrews  
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Executive Views
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’
By Robert Andrews  
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Executive Views
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris
By Robert Andrews  
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Executive Views
Content Must Be Created Through A Social Lens: Ogilvy’s Marks
By Robert Andrews  
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Executive Views
Social And Mobile Data Can Fuel Programmatic: PCG’s Hall
By Robert Andrews  
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Executive Views
Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’
By Robert Andrews  
Executive Views

LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform

CANNES, France — LinkedIn CEO Jeff Weiner tells Beet.TV that the social network for b...

By Robert Andrews  
Executive Views
Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”
By Robert Andrews  
Executive Views
Zeebox Users Up After Beamly Rebrand
By Robert Andrews  
Executive Views
Viacom’s Spina Wants Unified Social Data Measurements
By Robert Andrews  
Executive Views
SMG To Reveal Effectiveness Of Twitter TV Retargeting
By Robert Andrews  
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Executive Views
YouAreTV Aims To Put Webcam Users In TV’s Frame
By Robert Andrews  
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Executive Views
‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding
By Robert Andrews  
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Executive Views
Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off
By Robert Andrews  
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Executive Views
Brand Watch CEO: Marketers Must Act Right Here, Right Now
By Robert Andrews  
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Executive Views
‘ShareThis’ Founder: Real-Time Key To Social Marketing
By Robert Andrews  
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Executive Views
Chirpify Lets Viewers Buy With Hashtags
By Robert Andrews  
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Executive Views
Civolution Aims To Better Target TV-Synced Ads In 2014
By Robert Andrews  
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Executive Views
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
By Robert Andrews  
Executive Views

SMG’s James: Big Data Fuels Real-Time Creativity

LONDON — The best way for brands to exploit the real-time marketing opportunity is wi...

By Robert Andrews  
Executive Views
BBC Plans To Launch More #BBCtrending Channels
By Robert Andrews  
Executive Views
Zeebox App Now TV Remote for Comcast’s Xfinity Service
By Robert Andrews  
Executive Views
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
By Robert Andrews  
Executive Views
‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
By Robert Andrews  
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Executive Views
zeebox’s Next Step: Social TV For Time Shifters
By Robert Andrews  
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Company strategy
Mail.ru kills its Twitter killer, wants a bigger slice of VK
By Robert Andrews  
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Company strategy
Last.fm revels in its scrobbles as radio bar is raised farther
By Robert Andrews  
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Company strategy
Leveson: Social media and blogs aren’t popular enough to carry proper news
By Robert Andrews  
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Conference reports
Video: How to make digital content blow up
By Robert Andrews  
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M&A analysis
German publishers want to buy Xing, dump online games
By Robert Andrews  
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Company strategy
TV sees itself in a ‘second screen’ primed for popularity
By Robert Andrews  
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Market indicators
Research: Social now sucking eyeballs from search
By Robert Andrews  
M&A analysis

More social marketing consolidation as Beyond buys Content & Motion

In further sign of digital marketing agencies consolidating social media-specific sho...

By Robert Andrews  
Company strategy
Social gambling could boost Facebook’s flagging Payments
By Robert Andrews  
Funding analysis
Network Ten takes a stake in Zeebox Down Under
By Robert Andrews  
Company strategy
Rakuten putting Pinterest, Kobo to work in Japan
By Robert Andrews  
Company strategy
Celebs must clearly identify sponsored tweets, UK body says
By Robert Andrews  
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M&A analysis
Sold for £87 million, but can MoneySavingExpert.com keep savers sweet?
By Robert Andrews  
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IPO analysis
Facebook’s foreign foes: five countries to conquer for new growth
By Robert Andrews  
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Company strategy
‘Russia’s Facebook’ loses: court confirms it breaks copyright
By Robert Andrews  
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Funding analysis
Confirmed: Pinterest taking $100m for e-commerce play
By Robert Andrews  
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Company strategy
Producers, advertisers begin tapping TV’s second screen for fun and profit
By Robert Andrews  
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Company strategy
False start?: Olympic organisers say photo uploads are allowed
By Robert Andrews  
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Insights
No UGC, please – but will the Olympics’ social media strategy work?
By Robert Andrews  
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Company strategy
Social media not necessarily journalism’s panacea, news bosses say
By Robert Andrews  
Company strategy

Exclusive: Bebo founders, shareholders sue owner for ‘destroying’ site

Bebo, which has hit one rocky patch after another the past few years, now has new tro...

By Robert Andrews  
IPO analysis
Last-minute nerves? Wall Street digests dip in Facebook numbers
By Robert Andrews  
Company strategy
Orange Fancies Itself As GetGlue, Miso Social TV Rival
By Robert Andrews  
Company strategy
Facebook’s Big Freemium Funnel Helps Spotify Et Al Find The Pay In Free
By Robert Andrews  
Funding analysis
PeerIndex Taking On $3 Million To Quantify Influence, Glocer Among Backers
By Robert Andrews  
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Industry moves
Social TV’s Zeebox Aims At U.S. Under Time Warner’s Forbes
By Robert Andrews  
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Market indicators
Social Media Display Fuelling Ongoing Internet Ad Growth
By Robert Andrews  
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Conference reports
Yahoo’s Next Strategy: There’s Gold In That There E-Commerce
By Robert Andrews  
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Company strategy
Facebook TV Vote Slip-Up Earns Warning For Channel 5
By Robert Andrews  
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Company strategy
Pearson Cooks Up More Content Giveaways Through API Payments
By Robert Andrews  
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Company strategy
Mail.ru Yanks Domestic Ads From ICQ
By Robert Andrews  
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Insights
Can A Fashion Blogger Make It Pay? Frockwriter Is About To Find Out
By Robert Andrews  
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M&A analysis
Facebook Ads Firm Brighter Option Acquired By Buddy Media
By Robert Andrews  
Company strategy

Social TV Startup Zeebox Seeks Impact With TV Campaign

One of the nascent social TV space’s most interesting new second-screen software serv...

By Robert Andrews  
Company strategy
The Pinfluence Of Pinterest: Magazines And More Delight In Découpage
By Robert Andrews  
Funding analysis
IM+ App Maker Takes $10 Million From Russia’s Finam
By Robert Andrews  
Company strategy
Zeebox Searches For Money In TV’s Social Second Screen
By Robert Andrews  
M&A analysis
Populis Blog Network Buying In To Latin America
By Robert Andrews  
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IPO analysis
Now Facebook Must Prove To Wall Street Its Ads Really Work
By Robert Andrews  
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Company strategy
X Factor Maker FremantleMedia Has Beefed Up UK Digital Operations
By Robert Andrews  
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Company strategy
Russia’s Mail.ru Launches Its Own Twitter After China’s Microblog Explosion
By Robert Andrews  
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Company strategy
Cit-J Wire Demotix Adds Advertising, Giving 80 Percent To Contributors
By Robert Andrews  
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Funding analysis
BSkyB Buys Stake In Social TV Start-Up Zeebox
By Robert Andrews  
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Company strategy
Strictly Dance Costumes Cost Girls £5.95 A Month On Stardoll
By Robert Andrews  
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Funding analysis
Unruly Raises $25 Million For Social Video Advertising
By Robert Andrews  
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Company strategy
What’s Coming In 2012: Internet TVs Out-Box The Boxes
By Robert Andrews  
Company strategy

Publishers’ Social Site aNobii Relaunches To Put The ‘Book’ In ‘Facebook’

Book-readers’ social commerce site aNobii has got the relaunch for which three book p...

By Robert Andrews  
Company strategy
Twitter’s Promoted Tweets Advertisers Can Squat Rivals’ Brands
By Robert Andrews  
Earnings analysis
Renren, China’s Facebook, Sees Strong Mobile Growth And More M&A
By Robert Andrews  
Company strategy
Weibo’s English Ambition Is To Plug Western Companies In To China
By Robert Andrews  
Company strategy
Anthony Rose’s Social TV Startup Zeebox Is Now Live
By Robert Andrews  
Research Digest: Social Media Boost Video Views, TV Engagement
Market indicators
Research Digest: Social Media Boost Video Views, TV Engagement
By Robert Andrews  
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Insights
Morley On Media: Where Are The Voices To Transcend Techno-Jolity?
By Robert Andrews  
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Conference reports
Re-Examining Digital’s ‘Saint’ McLuhan In His Centenary Year
By Robert Andrews  
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Company strategy
Facebook-Spotify Love-In Over-Estimated Users’ Social Lives
By Robert Andrews  
Sun Online Relaunch Due Soon, MySun Closing
Company strategy
Sun Online Relaunch Due Soon, MySun Closing
By Robert Andrews  
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M&A analysis
China’s ‘Facebook’ RenRen Buys China’s ‘YouTube’ 56.com
By Robert Andrews  
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Essays
R.E.M. And The End Of Online Community
By Robert Andrews  
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Conference reports
@ F8: Can Facebook’s Social Discovery Set Media Alight?
By Robert Andrews  
Conference reports

@ F8: Can Facebook’s Social Discovery Set Media Alight?

Netflix (NSDQ: NFLX) could double its own projected growth rate by feeding out viewer...

By Robert Andrews  
Company strategy
R.E.M.ix: ‘It’s The End Of TV As We Know It’
By Robert Andrews  
Company strategy
BSkyB, Eurostar, BT Buy Twitter’s First UK Advertising
By Robert Andrews  
Funding analysis
Top10.com Scores $3.5 Million For Its Website Of Lists
By Robert Andrews  
Company strategy
A Free Twitter Has Lost In China To A Booming But Censored Weibo
By Robert Andrews  
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M&A analysis
Excite Europe Owner Buys A Blog Network To Chase Content Heft
By Robert Andrews  
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M&A analysis
Penthouse Owner Swaps New Stock For Asian Daily Deals Site
By Robert Andrews  
M&A Round-Up: Zaypay, Wallaby, 49Games, JigoCity Get Snapped Up
M&A analysis
M&A Round-Up: Zaypay, Wallaby, 49Games, JigoCity Get Snapped Up
By Robert Andrews  
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Industry moves
Habbo Hotel’s CEO Checks Out, Disney Exec Takes His Room
By Robert Andrews  
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Company strategy
George Bush’s Brother Is ‘Tweeting’ In Chinese On Weibo
By Robert Andrews  
Yandex Buying Twitter ‘Newspaper’ Maker The Tweeted Times
M&A analysis
Yandex Buying Twitter ‘Newspaper’ Maker The Tweeted Times
By Robert Andrews  
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Company strategy
Audioboo, SoundCloud Face Off For Partnerships
By Robert Andrews  
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Company strategy
MSN Ties With RenRen In China – Whither Facebook?
By Robert Andrews  
Funding analysis

Corbis Takes A Piece Of User-News Service Demotix

Corbis and the user-contributed photojournalism site Demotix are expanding the syndic...

By Robert Andrews  
Company strategy
Sina Flaunts Its Microblog Growth In Times Square
By Robert Andrews  
Company strategy
Avatars Become Authors In Stardoll, The Book
By Robert Andrews  
Earnings analysis
Chinese Social Site RenRen Swings To Small Profit On Nasdaq
By Robert Andrews  
Insights
Social Media’s Mob: Disconnected From Riots’ Reality?
By Robert Andrews  
UK Government Wants Police Empowered To ‘Close’ Twitter, BBM
Company strategy
UK Government Wants Police Empowered To ‘Close’ Twitter, BBM
By Robert Andrews  
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Earnings analysis
Tencent Sees China Internet Growth Slowing
By Robert Andrews  
Companies in Social Media 292