Social Media 645

How Nielsen Helps Networks & Brands Understand Social Viewing

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Industry Should Scale Up Social TV Ads: Mediaocean’s Palmer

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Never.no Puts Social Feedback In TV & Video Ads

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4C Insights Acquires Teletrax to Drive Addressable TV Ad Decisioning

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Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

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Facebook Targeting Better Ad Quality: Jakubowski

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Social Sharing Drives Video Ad Returns: Unruly’s Kosinski

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Social News Distribution At NYT’s Forefront: Poorsattar

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Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’

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Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris

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Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Social And Mobile Data Can Fuel Programmatic: PCG’s Hall

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Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’

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LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform

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Mail Online’s New US CEO Steinberg: “We are Going to Grow Massively”

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Zeebox Users Up After Beamly Rebrand

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Viacom’s Spina Wants Unified Social Data Measurements

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SMG To Reveal Effectiveness Of Twitter TV Retargeting

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YouAreTV Aims To Put Webcam Users In TV’s Frame

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‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

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Unruly’s Kosinski: Superbowl’s Best Ads Touched Down Weeks Before Kick-Off

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Brand Watch CEO: Marketers Must Act Right Here, Right Now

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‘ShareThis’ Founder: Real-Time Key To Social Marketing

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Chirpify Lets Viewers Buy With Hashtags

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Civolution Aims To Better Target TV-Synced Ads In 2014

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Civolution’s TV Data Powers 60% Uplift In Social Ad Performance

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SMG’s James: Big Data Fuels Real-Time Creativity

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BBC Plans To Launch More #BBCtrending Channels

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Zeebox App Now TV Remote for Comcast’s Xfinity Service

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Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

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‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned

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zeebox’s Next Step: Social TV For Time Shifters

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Mail.ru kills its Twitter killer, wants a bigger slice of VK

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Last.fm revels in its scrobbles as radio bar is raised farther

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Leveson: Social media and blogs aren’t popular enough to carry proper news

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Video: How to make digital content blow up

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German publishers want to buy Xing, dump online games

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TV sees itself in a ‘second screen’ primed for popularity

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Research: Social now sucking eyeballs from search

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More social marketing consolidation as Beyond buys Content & Motion

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Social gambling could boost Facebook’s flagging Payments

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Network Ten takes a stake in Zeebox Down Under

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Rakuten putting Pinterest, Kobo to work in Japan

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Celebs must clearly identify sponsored tweets, UK body says

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Sold for £87 million, but can MoneySavingExpert.com keep savers sweet?

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Facebook’s foreign foes: five countries to conquer for new growth

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‘Russia’s Facebook’ loses: court confirms it breaks copyright

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Confirmed: Pinterest taking $100m for e-commerce play

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Producers, advertisers begin tapping TV’s second screen for fun and profit

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False start?: Olympic organisers say photo uploads are allowed

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