Executive Views

Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’

SAN FRANCISCO — Viggle has set about enabling a virtuous “circle” of TV discovery and...

By Robert Andrews  
Interviews
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
By Robert Andrews  
Executive Views
TV-Synced Ads Boost Brand Engagement, Civolution Says
By Robert Andrews  
Executive Views
Civolution Aims To Better Target TV-Synced Ads In 2014
By Robert Andrews  
Executive Views
German Start-up “wywy” Raises $7 Million to Globalize Second-Screen Ads
By Robert Andrews  
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Executive Views
Civolution’s TV Data Powers 60% Uplift In Social Ad Performance
By Robert Andrews  
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Executive Views
IPG Media Lab Research: The “Second Screen” is Becoming the “First” in the Living Room
By Robert Andrews  
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Executive Views
Cisco And Innovid Partner For Another Second-Screen Ad Solution
By Robert Andrews  
New CEO Wants Shazam To Be Destination, Not Utility
Executive Views
New CEO Wants Shazam To Be Destination, Not Utility
By Robert Andrews  
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Company strategy
A tale of two Skys: ‘second screen’ split for News Corp in Europe
By Robert Andrews  
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Company strategy
NBCU, Comcast buy in to Zeebox to take ‘second screen’ to prime time
By Robert Andrews  
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Company strategy
TV sees itself in a ‘second screen’ primed for popularity
By Robert Andrews  
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Company strategy
New BBC chief vows to re-invent content, not just re-purpose it
By Robert Andrews  
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Company strategy
Sky TV’s new iPad remote control is a blank slate, literally
By Robert Andrews  
Companies in Second Screen 24