Executive Views

‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss

SAN JUAN — It was billed as the revolution for television ad sales – the emerging pro...

By Robert Andrews  
Executive Views
VML’s Kapadia Gets Creative With Facebook’s Mobile Filters
By Robert Andrews  
Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron, logoCedato  
Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
By Robert Andrews  
Executive Views
WPP’s Chief Sorrell Aims To Integrate ‘One Firm’
By Robert Andrews  
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Executive Views
‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa
By Robert Andrews  
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Executive Views
‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
By Robert Andrews  
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Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
By Robert Andrews  
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Executive Views
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
By Robert Andrews  
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Executive Views
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
By Robert Andrews  
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Executive Views
Old Media Resurface In A World Of Change: Susan Lyne
By Robert Andrews  
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
By Robert Andrews  
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Executive Views
Rubicon’s Sears: Programmatic Is Climbing Up The Chain
By Robert Andrews  
Executive Views

Google Expects Consolidation In Programmatic Ad Market

Lately, ad tech vendors have been rushing like bulls out of a gate to bring out new a...

By Robert Andrews  
Executive Views
Mindshare’s Powell: Advertisers Need Price Stability
By Robert Andrews  
Executive Views
Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
By Robert Andrews  
Executive Views
Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe
By Robert Andrews  
Executive Views
Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’
By Robert Andrews  
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Executive Views
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
By Robert Andrews  
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Executive Views
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
By Robert Andrews  
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Executive Views
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
By Robert Andrews  
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Executive Views
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
By Robert Andrews  
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Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
By Robert Andrews  
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Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
By Robert Andrews  
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Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
By Robert Andrews  
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Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
By Robert Andrews  
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
By Robert Andrews  
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
By Robert Andrews  
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Executive Views
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
By Robert Andrews  
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Executive Views
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
By Robert Andrews  
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Company strategy
French publishers unite real-time ad buying efforts
By Robert Andrews  
Companies in RTB 40