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Executive Views
‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa
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Executive Views
‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy
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Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
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Executive Views
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
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Executive Views
Advertisers Need More Transparency And Security: AudienceScience’s Bernard
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Executive Views
Old Media Resurface In A World Of Change: Susan Lyne
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
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Executive Views
Rubicon’s Sears: Programmatic Is Climbing Up The Chain
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Executive Views
Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’
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Executive Views
AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street
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Executive Views
AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB
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Executive Views
TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon
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Executive Views
VivaKi’s Unkel: Patient Spenders Leading Programmatic Push
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Executive Views
Rumors Of Cookies Death Are ‘Greatly Exaggerated’
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Executive Views
TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed
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Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
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Executive Views
VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
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Executive Views
Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries
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Executive Views
Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend
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Company strategy
French publishers unite real-time ad buying efforts
Companies in RTB 40