Company strategy

Google adds developers’ Mapplets to maps

Google Maps has launched an on-site applets platform that could do for the mapping t...

By Robert Andrews  
Company strategy
IBM serves up Second Life Wimbledon
By Robert Andrews  
Company strategy
Neutrogena sponsors Lonelygirl15 ‘branded character’
By Robert Andrews  
Company strategy
Mobloggers lend PR pace to Olympics
By Robert Andrews  
Company strategy
Bruce Willis adopts Second Life for Die Hard promo
By Robert Andrews  
GPS comes to promotion marketing
Insights
GPS comes to promotion marketing
By Robert Andrews  
eBay launches widgets for syndicated selling
Company strategy
eBay launches widgets for syndicated selling
By Robert Andrews  
Web video ads ‘better than TV and banners’
Market indicators
Web video ads ‘better than TV and banners’
By Robert Andrews  
Google and CC partner for video remixes
Company strategy
Google and CC partner for video remixes
By Robert Andrews  
Inventor challenges Slingbox on patent claim
Company strategy
Inventor challenges Slingbox on patent claim
By Robert Andrews  
Virgin Media launches, response mixed
Company strategy
Virgin Media launches, response mixed
By Robert Andrews  
Warner calls on moblog for movie promo
Company strategy
Warner calls on moblog for movie promo
By Robert Andrews  
Murdoch gets his hands on Crazy Frog
Company strategy
Murdoch gets his hands on Crazy Frog
By Robert Andrews  
Company strategy

Google TV ‘hoax’ gets viewers clicking

A video purporting to show users how to become a tester for a forthcoming TV service...

By Robert Andrews  
Company strategy
Google plans ads on local billboards
By Robert Andrews  
M&A analysis
Startup silenced – Talkr up for sale
By Robert Andrews  
Company strategy
Wal-Mart ads ‘keep Pirate Bay afloat’
By Robert Andrews  
Company strategy
Viewers call the Super Bowl ad shots
By Robert Andrews  
Tories weed out inner tosser with budget web spot
Insights
Tories weed out inner tosser with budget web spot
By Robert Andrews  
BK markets flamers to gamers
Company strategy
BK markets flamers to gamers
By Robert Andrews  
YouTube views boost CBS ratings
Company strategy
YouTube views boost CBS ratings
By Robert Andrews  
ITV swells crew to chase online ads
Company strategy
ITV swells crew to chase online ads
By Robert Andrews  
MySpace trumpets video in GooTube wake
Company strategy
MySpace trumpets video in GooTube wake
By Robert Andrews  
Videoblogging star makes acrimonious exit from show
Insights
Videoblogging star makes acrimonious exit from show
By Robert Andrews  
Fans and bands collide – grassroots lessons
Insights
Fans and bands collide – grassroots lessons
By Robert Andrews  
Companies in Rich Media 13