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Executive Views
VideoAmp’s Prasad On The Evolution Of Programmatic TV
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Executive Views
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
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Executive Views
AppNexus Partnerships Tool Up For Programmatic TV
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Leading Voices
The 15- And 30-Second Ad Spots Aren’t Going Anywhere
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
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Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
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Executive Views
Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke
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Executive Views
Broadcasters Want To Take Back Control, StickyADS’ CEO Sees
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Executive Views
Publicis, WPP Execs See Programmatic TV Coming In To View
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Executive Views
Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat
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Executive Views
FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
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Executive Views
OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims
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Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
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Executive Views
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
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Executive Views
Rocket Fuel’s New CEO Targets DISH Moments
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Executive Views
SpotX Readies Expansion to Asia
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Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
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Executive Views
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
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Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
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Executive Views
TV Squared Sees Ad Campaign Predictions In Its Future
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
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Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
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Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
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Executive Views
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
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Executive Views
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
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Executive Views
Dish Opens Up Addressable TV To Real-Time Bids
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Executive Views
Eyeview Offers Addressable TV Ads with Cablevision, DISH Inventory & Programmatic TV w/ Clypd and WideOrbit
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Executive Views
Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke
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Executive Views
Programmatic Is Changing The Media Landscape: TubeMogul’s Reid
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Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
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Executive Views
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
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Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
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Interviews
Videology Helps UK Telco Boost Customer ROI: Astley
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Executive Views
Programmatic TV Going From Seed To Roadmap: Havas’ Keller
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Executive Views
Programmatic TV Challenges: Transparency And Management, Execs Say
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Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
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Executive Views
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
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Executive Views
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
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Executive Views
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
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Executive Views
Programmatic Is Not Just For Real-Time: Videology’s Gaskamp
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Executive Views
Programmatic TV Demand Exceeds Supply: Videology’s McLachlan
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Executive Views
SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV
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Executive Views
Ad Tech Won’t Kill The Media Agency: Videology’s Castree
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Executive Views
TV Can Be As Accountable As Digital: INVISION’s Miller
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Executive Views
MediaVest Wants National Scale From Addressable TV
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Executive Views
Programmatic Video Ad Spending Growing in Europe, Adap.tv study
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Executive Views
“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie
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Executive Views
Consolidation Wave Good For Video Ad Tech: Turn’s Smith
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Executive Views
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
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Executive Views
Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan
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Executive Views
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
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Executive Views
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
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Executive Views
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
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Executive Views
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
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Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
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Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
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Executive Views
Programmatic TV Is Years Away: Simulmedia’s Morgan
Companies in Programmatic TV 64