Executive Views

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic T...

By Robert Andrews  
Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
By Robert Andrews  
Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
By Robert Andrews  
Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
By Robert Andrews  
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Executive Views
VideoAmp’s Prasad On The Evolution Of Programmatic TV
By Robert Andrews  
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Executive Views
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
By Robert Andrews  
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Executive Views
AppNexus Partnerships Tool Up For Programmatic TV
By Robert Andrews  
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Leading Voices
The 15- And 30-Second Ad Spots Aren’t Going Anywhere
By John Roland, logoExtreme Reach  
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
By Robert Andrews  
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Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
By Robert Andrews  
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
By Robert Andrews  
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Executive Views
Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke
By Robert Andrews  
Executive Views

DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV

There is much talk in the industry about whether so-called “programmatic” technologie...

By Robert Andrews  
Executive Views
Don’t Give Up TV’s Broad Reach: AOL’s Ackerman
By Robert Andrews  
Executive Views
New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services
By Robert Andrews  
Executive Views
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
By Robert Andrews  
Executive Views
Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia
By Robert Andrews  
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Executive Views
Broadcasters Want To Take Back Control, StickyADS’ CEO Sees
By Robert Andrews  
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Executive Views
Publicis, WPP Execs See Programmatic TV Coming In To View
By Robert Andrews  
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Executive Views
Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat
By Robert Andrews  
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Executive Views
FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering
By Robert Andrews  
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
By Robert Andrews  
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Executive Views
OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims
By Robert Andrews  
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Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
By Robert Andrews  
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Executive Views
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
By Robert Andrews  
Executive Views

The Trade Desk Adding Self-Serve Programmatic TV Ad Buying

FORT LAUDERDALE — The company has lately been placing high on lists of the best place...

By Robert Andrews  
Executive Views
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
By Robert Andrews  
Executive Views
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
By Robert Andrews  
Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
Executive Views
Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich
By Robert Andrews  
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Executive Views
Rocket Fuel’s New CEO Targets DISH Moments
By Robert Andrews  
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Executive Views
SpotX Readies Expansion to Asia
By Robert Andrews  
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Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
By Robert Andrews  
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Executive Views
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
By Robert Andrews  
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Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
By Robert Andrews  
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Executive Views
TV Squared Sees Ad Campaign Predictions In Its Future
By Robert Andrews  
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views

RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments

LONDON — We are working in an age where technology seems to make everything possible ...

By Robert Andrews  
Executive Views
UK’s Channel 4 Goes Big with Programmatic Offering
By Robert Andrews  
Executive Views
Videology’s Castree on Segmented Market Opportunities
By Robert Andrews  
Executive Views
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
By Robert Andrews  
Executive Views
Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers
By Robert Andrews  
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Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
By Robert Andrews  
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Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
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Executive Views
Clients Pushing Agencies To Make Programmatic TV Reality: Xaxis’ Beaumier
By Robert Andrews  
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Executive Views
Nielsen’s eXelate Pushes Further In To Mobile, TV Targeting
By Robert Andrews  
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Executive Views
Dish Opens Up Addressable TV To Real-Time Bids
By Robert Andrews  
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Executive Views
Eyeview Offers Addressable TV Ads with Cablevision, DISH Inventory & Programmatic TV w/ Clypd and WideOrbit
By Robert Andrews  
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Executive Views
Programmatic TV And Video Are Two Different Worlds: SpotX’s Cooke
By Robert Andrews  
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Executive Views
Programmatic Is Changing The Media Landscape: TubeMogul’s Reid
By Robert Andrews  
Executive Views

Greenberg’s GABBCON Aims To Demystify Programmatic TV

COLOGNE — This summer, Gabe Greenberg left his post as general manager of advanced an...

By Robert Andrews  
Executive Views
StickyAds Sticks With FreeWheel For Video Ad Supply
By Robert Andrews  
Executive Views
Programmatic TV A Tough Nut To Crack: Xaxis’ Schlickum
By Robert Andrews  
Executive Views
Sky Blazing A Trail For UK TV Ad Targeting: Mediaocean’s Smith
By Robert Andrews  
Executive Views
Xaxis’ Grether Expects Programmatic TV Early In 2016
By Robert Andrews  
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Executive Views
The Evolution of TV Buying and What’s Next: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
Programmatic’s Other 80% Is The Real Prize: Mondelēz’s Bough
By Robert Andrews  
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Interviews
Programmatic Video Taking Off In UK: TubeMogul’s Reid
By Robert Andrews  
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Interviews
Videology Helps UK Telco Boost Customer ROI: Astley
By Robert Andrews  
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Executive Views
Programmatic TV Going From Seed To Roadmap: Havas’ Keller
By Robert Andrews  
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Executive Views
Programmatic TV Challenges: Transparency And Management, Execs Say
By Robert Andrews  
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Executive Views
News Corp’s MCN Using Programmatic To Sell TV Ads with AOL in Australia
By Robert Andrews  
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Executive Views
Presidential Hopefuls Are Turning To Programmatic TV Ads: YuMe’s McLernon
By Robert Andrews  
Executive Views

Videology Partners In Programmatic TV ‘Evolution, Not Revolution’: Gaskamp

AUSTIN — Videology sees its recently-inked integration deal Comcast-owned ad tech pla...

By Robert Andrews  
Executive Views
Horizon Media Tests ‘Advanced TV’ Ad Targeting: Campanelli
By Robert Andrews  
Executive Views
Let Advertisers Count The Beans, If They Choose: Videology’s Hagerty
By Robert Andrews  
Executive Views
GroupM’s Rob Norman Sees Addressability, Not Programmatic, Shaking Up TV
By Robert Andrews  
Executive Views
Publishers, Broadcasters Going ‘Programmatic-First’: SpotXchange’s Buckley
By Robert Andrews  
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Executive Views
Programmatic TV’s Future Is Four-Fold: SpotXchange’s Cooke
By Robert Andrews  
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Executive Views
Real-Time Not Essential For Programmatic TV, AOL’s Ackerman
By Robert Andrews  
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Executive Views
Programmatic Is Not Just For Real-Time: Videology’s Gaskamp
By Robert Andrews  
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Executive Views
Programmatic TV Demand Exceeds Supply: Videology’s McLachlan
By Robert Andrews  
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Executive Views
SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV
By Robert Andrews  
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Executive Views
Ad Tech Won’t Kill The Media Agency: Videology’s Castree
By Robert Andrews  
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Executive Views
TV Can Be As Accountable As Digital: INVISION’s Miller
By Robert Andrews  
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Executive Views
MediaVest Wants National Scale From Addressable TV
By Robert Andrews  
Executive Views

Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

So-called “programmatic” methods of automating and controlling how advertising is bou...

By Robert Andrews  
Executive Views
Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick
By Robert Andrews  
Executive Views
TubeMogul’s PTV Brings Programmatic To TV
By Robert Andrews  
Executive Views
Programmatic TV Is A Hard Sell: SMG’s Scheppach
By Robert Andrews  
Executive Views
Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman
By Robert Andrews  
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Executive Views
Programmatic Video Ad Spending Growing in Europe, Adap.tv study
By Robert Andrews  
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Executive Views
“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie
By Robert Andrews  
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Executive Views
Consolidation Wave Good For Video Ad Tech: Turn’s Smith
By Robert Andrews  
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Executive Views
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
By Robert Andrews  
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Executive Views
Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan
By Robert Andrews  
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Executive Views
Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard
By Robert Andrews  
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Executive Views
Ad Buyers Want Linear TV Sales To Go Programatic, Experts
By Robert Andrews  
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Executive Views
‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick
By Robert Andrews  
Executive Views

Programmatic TV Needs Quick Wins: INVISION’s Miller

SAN FRANCISCO — Automated, “programmatic” trading of digital ads in linear television...

By Robert Andrews  
Executive Views
Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman
By Robert Andrews  
Executive Views
TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard
By Robert Andrews  
Executive Views
Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time
By Robert Andrews  
Executive Views
Time Goes All in on Programmatic with Exchange Powered by Google
By Robert Andrews  
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Executive Views
Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth
By Robert Andrews  
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Executive Views
Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan
By Robert Andrews  
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Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews  
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Executive Views
Programmatic TV Is Years Away: Simulmedia’s Morgan
By Robert Andrews  
Companies in Programmatic TV 64