Leading Voices

Why Publishers Need to Staff Up With Ad-Tech Experts

Home Affiliate Marketing Programmatic Advertising PerformanceIN https://pe...

By Dale Lovell, logoadyoulike  
Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron, logoCedato  
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
Executive Views
TV Companies’ Future Is In Programmatic, MTG’s Bastin Says
By Robert Andrews  
Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews  
promo289768829
Executive Views
SpotX CEO Sees TV Opportunity In FreeWheel Integration
By Robert Andrews  
Screen-Shot-2015-01-07-at-3.26.26-PM-1024×575
Executive Views
‘Context Is King’ For Native Video Advertising
By Robert Andrews  
promo289776129
Executive Views
The Weather Channel Forecasts Mobile Engagement
By Robert Andrews  
promo289776502
Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
By Robert Andrews  
promo289777785
Executive Views
Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
By Robert Andrews  
promo289777373
Executive Views
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
By Robert Andrews  
promo289778258
Executive Views
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
By Robert Andrews  
promo289780370
Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
By Robert Andrews  
promo289780776
Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
By Robert Andrews  
promo289781670
Executive Views
SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month
By Robert Andrews  
promo289783183
Executive Views
Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
By Robert Andrews  
promo289783515
Executive Views
Hearst Sees Merger Of Programmatic And Ad Ops
By Robert Andrews  
promo289783561
Executive Views
NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist
By Robert Andrews  
Companies in Programmatic direct 15