C
Context
Insights
Viewpoints
Companies
Events
Sources
Trends
Marketing & Advertising
Advertising
Programmatic Ad Trading
Programmatic direct
Leading Voices
Why Publishers Need to Staff Up With Ad-Tech Experts
Home Affiliate Marketing Programmatic Advertising PerformanceIN https://pe...
By Dale Lovell,
adyoulike
Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron,
Cedato
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews
Executive Views
TV Companies’ Future Is In Programmatic, MTG’s Bastin Says
By Robert Andrews
Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews
Executive Views
SpotX CEO Sees TV Opportunity In FreeWheel Integration
Executive Views
‘Context Is King’ For Native Video Advertising
Executive Views
The Weather Channel Forecasts Mobile Engagement
Executive Views
Google’s Chip Hall Reveals ‘The Programmatic Playbook’
Executive Views
Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore
Executive Views
Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan
Executive Views
Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson
Executive Views
Prohaska: Programmatic Must Give Video Buyers Price Control
Executive Views
SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control
Executive Views
SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month
Executive Views
Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan
Executive Views
Hearst Sees Merger Of Programmatic And Ad Ops
Executive Views
NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist
Companies in Programmatic direct
15
adyoulike
9
Cedato
5
FreeWheel
54
Google
409
Havas
21
Hearst
23
LiveRail
8
Reach Plc
73
SpotX
47
Teads
27
The New York Times
44
the weather Channel
5
The Weather Company
10
TubeMogul
26
TubeMogul University
5