Programmatic direct advertising 17

Why Publishers Need to Staff Up With Ad-Tech Experts

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Don’t Put All Your Programmatic Video Eggs in One Basket

By , Cedato

Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’

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TV Companies’ Future Is In Programmatic, MTG’s Bastin Says

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SpotX CEO Sees TV Opportunity In FreeWheel Integration

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‘Context Is King’ For Native Video Advertising

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The Weather Channel Forecasts Mobile Engagement

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Google’s Chip Hall Reveals ‘The Programmatic Playbook’

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Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore

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Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan

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Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson

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Prohaska: Programmatic Must Give Video Buyers Price Control

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SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

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SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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Hearst Sees Merger Of Programmatic And Ad Ops

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NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

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