Programmatic advertising 395

Dailymotion Set To Add Third-Party Data For Ad Sales

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Starcom’s Isaacs: Majority Of Video Ads Could Be Programmatic

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Programmatic in Canada: It Eliminates Manual Inefficiencies, M2’s Pate

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Automated Video Ad Buying Growing Up Down Under

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Programmatic Direct, “Where The Rubber Meets The Road,” LiveRail’s Balan

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SpotXchange CEO: Publishers Forced To Please Ad Buyers With Programmatic

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Lenovo Sees Creative Efficiencies In Programmatic Ads

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Analyst O’Connell: Adobe Could Compete with Google in Video Ad “Stack”

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Turn’s Balabanian: Multi-Platform Addressable Ads Are Here

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Rubicon Powers News Corp’s Programmatic Ad Ambitions

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TubeMogul in Pact with IPG Mediabrands for Programmatic Effort

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Hearst Sees Merger Of Programmatic And Ad Ops

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NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist

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Xaxis’ Gleason: TV, Not Digital, Is Key To Programmatic Video

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Xaxis’ Grether: Programmatic Video Stragegy Differs Between U.S. and Europe

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Xaxis’ Schlickum: ‘Europe Has Adopted RTB More Carefully Than US’

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The New York Times Goes All-In With Programmatic

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Xaxis’ Schlickum: ‘Video Next For Programmatic Ad Disruption’

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AOL’s Lord: Machines Will Take Over Madison Ave Like They Did Wall Street

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AOL’s ‘AdTech’ Unit Targeting Premium Publishers for RTB

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AOL’s ‘Marketplace’ Launching Across Europe, Asia Next

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‘Near-Time’ Ad Bidding Rising in Programmatic Landscape, Magna’s Argyilan

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LiveRail CEO: Holiday Quarter Will Be Huge For Programmatic Video

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Horizon’s Digital Chief More Likely To Buy Programmatic Ads

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Nielsen’s Randall Beard: Few Advertisers Marrying Online And TV Well

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TV Ads Could Soon Be Sold Programmatically, Magna’s Todd Gordon

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VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers

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Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Rumors Of Cookies Death Are ‘Greatly Exaggerated’

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Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’

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Programmatic Ad Buying to Transform Publishers’ Sales Teams, SpotXchange’s Jeremy Straight

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TubeMogul CEO’s ‘Shocking’ Truth: Only Half Of Videos May Be Viewed

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TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers

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Programmatic Buying of Video Ad is Booming, but Creativity Must Follow, VivaKi’s Kurt Unkel

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VivaKi’s Chris Paul: Ad Sweet Spot is Experiential and Addressable

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Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying

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Rubicon’s Stevens: Programmatic Can Boom In Smaller Countries

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Accuen’s CEO Jacobs: Digital Is Growing, Not Stealing, TV Ad Spend

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Xaxis CEO Lesser: Majority Of Ad Buying Will Be Programmatic

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VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing

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Xaxis’ Schlikum: Programmatic Automates Repetitive Processes

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Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’

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Digital Labs’ Tuhami: It’s Not All About Programmatic Ads

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French publishers unite real-time ad buying efforts

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