Programmatic advertising 395

Addressable TV’s Roll-Out Will Be Uneven: Nielsen’s Seth

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Prohaska: Programmatic Must Give Video Buyers Price Control

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Guardian CEO Andrew Miller: ‘Journalism Is On The Rise Again’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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YuMe CEO: Video Advertisers Need Better Data

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SpotXchange’s Buckley: Programmatic Direct Gives Publishers Control

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Programmatic TV Is Years Away: Simulmedia’s Morgan

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The Hybridization Of TV & Digital Ad Buyers: Turn’s Smith

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TV Networks Transitioning To Programmatic: LiveRail CEO

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Taboola CEO: Native Will Go Programmatic When It Hits Scale

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Teads Launching Video Ad Supply Platform For Publishers

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LiveRail Aims To Double Revenue With Multi-Platform, Overseas Growth

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SpotXchange’s Progress: Now Serving 2.5bn Ads Per Month

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VideoHub’s Programmatic Buying Platform Built on “Analytics Lens”

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Programmatic Media Buying at Magna Global Rising Fast

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Magna Global: Publishers Starting To See The Real Programmatic

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Vevo Warming To Premium Programmatic Plumbing

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AOL’s Lord: Optimization Trumps Reach For Advertisers

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Adap.tv CEO: We are “fighting ad fraud until it disappears”

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AOL’s Lord: 2014 Is All About ‘Programmatic 2.0’

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PubMatic Adds Video Ads To Real-Time Platform

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clypd Fuelled Up To Bring Programmatic Ads To TV

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Google Expects Consolidation In Programmatic Ad Market

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Real Media’s Pangis: Even Super-Creative Ads Will Go Programmatic

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Mindshare’s Powell: Advertisers Need Price Stability

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WPP Has “Largest Programmatic Media Platform” with Xaxis and 24/7 Real Media Merger

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‘Huge Focus On Video’ In 2014 For Newly-Merged Xaxis, 24/7

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Xaxis’ Schlickum: Marketers Must Use Data To Tell Stories

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Video’s Programmatic Flip Is In The Bidded Switch

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Nielsen’s Bradford: Programmatic Will Become “Victim Of Its Success”

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Nielsen’s Bradford: TV & Online Measurement Are Coming Together

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Videology’s Eisenstein: Ad Nets Must Do More On Brand Safety

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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GroupM’s Patel: Video Scarcity Makes Ad Exchanges Unnecessary

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Xaxis’ Bidon: Programmatic Has Nothing To Do With Pricing

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Videology’s McLachlan: Programmatic On Broadcasters’ Agenda

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Perform’s Wilson: Programmatic Brings New Advertisers

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Guardian’s Gentry: Programmatic Can Be Best For Video

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Unruly’s Townend: Programmatic Ads Must Embrace Emotion

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Perform Group’s Wilson: TV Metrics Work For Online Video Buyers

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IAB’s Chester: Programmatic Has Significant Market Share

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Xaxis’ UK Chief: Advertisers Spend Channel-by-Channel, Not Multiscreen

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Guardian’s Gentry: MediaMath Turns Rivals’ Readers In To Our Eyeballs

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Videology’s Eisenstein: Programmatic Is Broad And Getting Bigger

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SMG’s Hocking: TV Is The ‘Trailer’ For Multi-Screen Campaigns

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SMG’s Baylon: TV Caution Means Two-Tier Ad Market

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Adap.tv Sees Programmatic Help Broadcasters Increase Ad Rates

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Dailymotion To Crack Mobile Programmatic In Next Few Weeks

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