Programmatic advertising 395

Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi

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Open Ad Exchanges Need Open Practices: IPG’s Seiler

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Programmatic Revolution Is “Eating The Media World”: AppNexus’ Rubenstein

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Consolidation Wave Good For Video Ad Tech: Turn’s Smith

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BrightRoll Eager For Slice Of Linear TV Ad Business

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Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years

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“Rising Star” Formats Can Be Programmatic: Xaxis’ Warner

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Mondelēz’s Bough Worried About Open Exchange Neutrality

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Carat’s Rhind: Programmatic Exciting, And Often Impenetrable

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Rubicon’s Sears: Programmatic Is Climbing Up The Chain

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Premium Ads Beginning To Drive Programmatic: SpotXchange’s Moore

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UK TV Networks Not Yet Embracing Programmatic: TubeMogul’s Reid

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Turn VP: TV Wants Real-Time Ads ‘Over Its Dead Body’

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Omnicom Advertisers Embracing Programmatic: Accuen’s Jacobs

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TV Will Be Last To Go Programmatic: Exchange Lab’s Dobson

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Social And Mobile Data Can Fuel Programmatic: PCG’s Hall

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Attribution Is ‘Game-Changer’ For AOL’s Adap.tv

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MediaCom CEO: Programmatic Spurs Ad Creativity

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Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz

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Programmatic Going Premium And Global In 2015: Videology’s Eisenstein

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TubeMogul’s Mondelēz Deal Points To Big-Brand Programmatic

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Ditching Open Exchanges Is Right For Advertisers: Xaxis’ Lesser

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TV Not Ready For Dynamic Ad Insertion: Simulmedia’s Morgan

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Programmatic Best For Non-Premium Video: Simulmedia’s Cooperstein

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Publishers Rapidly Adopting Programmatic Ad Sales: SpotXchange’s Shehan

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Premium Publishers Faster To Programmatic In EU: AOD’s Bertozzi

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BBC Worldwide, Google Endeavor To Merge TV, Online Ads

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Heineken Taps TubeMogul for Programmatic Campaign

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Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads

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GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman

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Brands Embrace ‘Programmatic Direct’ Relationship w/ Publishers,TubeMogul’s CEO Wilson

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News Corp Sees Australia Out-Pace EU For Programmatic Growth

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Guardian Digital Gains Offsetting Print Decline

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Programmatic TV On Cusp Of Take-Off: Videology’s McLachlan

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Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith

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SpotXchange Will Staff Up After Premium Signings

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VivaKi’s AOD Wants Industry Platform For Native Ads

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Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson

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Kawaja: TV Buyers Must Be Slow-Rolled To Programmatic

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BrightRoll’s DoubleClick Google Enables YouTube Programmatic Buys

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Video Ads Changing Faster In EU Than US: Videology’s Gaskamp

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Old Fashioned, “Mad Men” TV Ad Trading Must Stop: Mediaocean’s Woollard

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Ad Buyers Want Linear TV Sales To Go Programatic, Experts

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‘Programmatic Is Not Just For Performance’: Magna Global’s Brunick

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Programmatic TV Needs Quick Wins: INVISION’s Miller

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Rentrak Sees TV’s ‘Long Tail’ As Key To Linear Programmatic

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Programmatic Is Redefining TV Industry Roles: Adap.tv’s Ackerman

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TV Programmatic Is Coming Down The Road: Mediaocean’s Woollard

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Transitioning TV Ad Buying From “Steak Dinners” to Programmatic: It’s Going to Take Time

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Time Goes All in on Programmatic with Exchange Powered by Google

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