Programmatic advertising 395

TV And Video Ad Buying, Not Converging Yet, Mediaocean’s Wise

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SpotXchange’s Shehan on Sale to RTL, Global Expansion and the Future of Programmatic TV

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AOL Ad Chief: Unified Programmatic Platform Launching Soon

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‘Context Is King’ For Native Video Advertising

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Ad Tech Won’t Kill The Media Agency: Videology’s Castree

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TV Can Be As Accountable As Digital: INVISION’s Miller

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Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress

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Mondelēz’s Bough Aims To Be A Data Player

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MediaVest Wants National Scale From Addressable TV

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Television Will Not Be Revolutionized By Programmatic: Xaxis’ Beaumier

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Local TV May Get National Brands Through Programmatic: WideOrbit’s Burdick

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TubeMogul’s PTV Brings Programmatic To TV

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Programmatic TV Is A Hard Sell: SMG’s Scheppach

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Video First, TV Later: Digitas’ Zaben

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Programmatic ‘Is Not A CPM Crunch’: Digitas’s Zaben

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What Is ‘Programmatic’? Feigenson’s Three Rules

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WideOrbit Goes Programmatic To Meet ‘Huge’ TV Demand

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Video Not Ready For Programmatic Primetime: GroupM’s Wanck

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Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

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Attribution Is Changing The Currency Of Media: Adap.tv’s Ackerman

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Data Is Essential To Programmatic: MediaVest’s Korenfeld

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‘Programmatic Upfronts’ Will Rise: Comcast’s Holmes

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Non-Marketers Hold Key To Programmatic: iProspect’s Adams

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Three Reasons DMPs Are Kingmakers: Xaxis’ Bidon

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Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield

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Joining The Dots Is About To Get Hot: Acxiom’s Howe

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Programmatic Could Fuel All Media Insights: SpotXchange’s Merwin

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Nearly Half Of Digital Display Now Sold Programmatically: Magna Global

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‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy

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Converged Video Buying ‘Won’t Happen Overnight’: Mediaocean’s Johnston

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Ad Sales Automation Gaining Agency Favor: Rubicon’s Sears

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Supply Constraint Benefits Video Publishers: Xaxis’ Bidon

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The Weather Channel Forecasts Mobile Engagement

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Nexage, Acquired By Millennial, Thinks Big On Mobile

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Programmatic Video ‘Three Years Behind Display’: Videoplaza’s Muehle

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Programmatic Display Is Dress Rehearsal For Video: Trade Desk’s Green

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Xaxis’ Turbine Differentiated By Data: Grether

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Some Clients Beat Agencies To Programmatic Video: Adap.tv’s Sherlock

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RTL-SpotXchange Deal Validates Programmatic: SpotXchange’s Merwin

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Google’s Chip Hall Reveals ‘The Programmatic Playbook’

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Unlocking European Video Harder Than Display: BrightRoll’s Mitchell

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Quality Supply Holds Back Video Advertising: Videology’s Eisenstein

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Ad-Tech And Creative Learn To Speak Same Language: Xaxis’ Schlickum

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Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough

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Too Much Math, Too Little Meaning: Publicis’ Tobaccowala

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Google’s Ben Barokas: Data Is King In Video Boom

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Programmatic Video Ad Spending Growing in Europe, Adap.tv study

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EU TV Embracing Data Faster Than US: Videology’s Jamboretz

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2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

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“Utopia” Of Programmatic TV is Getting Closer: TubeMogul’s Eadie

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