Executive Views

How UK’s ITV Sees Programmatic Future: Amobee’s Jamboretz

The UK’s leading commercial TV broadcaster has upped its commitment to programmatic T...

By Robert Andrews  
Executive Views
Demand Manager Mixes Open Source With Control for Publishers: Rubicon’s Barrett
By Robert Andrews  
Executive Views
Coming This Year – Programmatic Linear TV: MediaMath’s Fisher
By Robert Andrews  
Executive Views
Hulu Embraces Automation, Carefully: Fleming
By Robert Andrews  
Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
By Robert Andrews  
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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
By Robert Andrews  
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
By Robert Andrews  
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Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
By Robert Andrews  
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
By Robert Andrews  
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Executive Views
Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding
By Robert Andrews  
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Executive Views
VideoAmp’s Prasad On The Evolution Of Programmatic TV
By Robert Andrews  
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Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
By Robert Andrews  
Executive Views

Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace

Over the last few months, a growing procession of premium publishers has become incre...

By Robert Andrews  
Executive Views
How Header Bidding Has Gone Hybrid: Intermarkets’ Requidan
By Robert Andrews  
Leading Voices
Why Publishers Need to Staff Up With Ad-Tech Experts
By Dale Lovell, logoadyoulike  
Executive Views
Header Bidding Will Go Hybrid & In-App In 2018: PubMatic’s Khatri
By Robert Andrews  
Executive Views
In Its ‘Third Innings’, Header Bidder Ready To Bat For Mobile: Oath’s Gillis
By Robert Andrews  
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Executive Views
Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
By Robert Andrews  
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Executive Views
Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech
By Robert Andrews  
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Executive Views
How Meredith’s Schenck Works With Platforms, Beyond Headers
By Robert Andrews  
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Executive Views
Header Bidding Changes Everything: Rubicon’s Kershaw
By Robert Andrews  
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Executive Views
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
By Robert Andrews  
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Executive Views
Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
By Robert Andrews  
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Executive Views
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
By Robert Andrews  
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Executive Views
AppNexus Partnerships Tool Up For Programmatic TV
By Robert Andrews  
Executive Views

VML’s Kapadia Gets Creative With Facebook’s Mobile Filters

At this point in the evolution of Facebook advertising, many brands may think they ar...

By Robert Andrews  
Executive Views
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
By Robert Andrews  
Executive Views
Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
By Robert Andrews  
Executive Views
Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck
By Robert Andrews  
Executive Views
The Double-Edged Sword Of Header Bidding, explains The Trade Desk’s Stempeck
By Robert Andrews  
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Leading Voices
For Publishers, Regaining Programmatic Control Is Simpler Than It Seems
By Dvir Doron, logoCedato  
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Leading Voices
The 15- And 30-Second Ad Spots Aren’t Going Anywhere
By John Roland, logoExtreme Reach  
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Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
By Dvir Doron, logoCedato  
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Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron, logoCedato  
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
By Robert Andrews  
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
By Robert Andrews  
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Executive Views
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
By Robert Andrews  
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Executive Views
Header 2.0 Puts Publishers Choice On The Server, Gardner Says
By Robert Andrews  
Executive Views

Header Bidding Moves To Server In AppNexus, Index Exchange Partnership

HOLLYWOOD BEACH, FL  — An expanded partnership between programmatic ad-tech firm AppN...

By Robert Andrews  
Executive Views
WPP’s Chief Sorrell Aims To Integrate ‘One Firm’
By Robert Andrews  
Executive Views
Addressable TV May Hit 60% Of US in 2017: Neustar’s Dethero
By Robert Andrews  
Interviews
‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory
By Robert Andrews  
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
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Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
By Robert Andrews  
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Interviews
‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising
By Robert Andrews  
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Executive Views
Publishers Suffering ‘Data Leakage’: DashBid CEO Herman
By Robert Andrews  
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Executive Views
Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation
By Robert Andrews  
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Executive Views
Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke
By Robert Andrews  
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Executive Views
TV Companies’ Future Is In Programmatic, MTG’s Bastin Says
By Robert Andrews  
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Executive Views
‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa
By Robert Andrews  
Executive Views

‘Header Bidding 2.0’ Will Help RTB Kill IO: Rubicon’s Mulcahy

Just when you wrapped your head around “programmatic”, a new variant of the data-driv...

By Robert Andrews  
Executive Views
Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley
By Robert Andrews  
Executive Views
‘I Invented Header Bidding’: Now O’Kelly Is Making Marketing Programmable
By Robert Andrews  
Executive Views
DataXu’s Catanzaro’s on the Three Flavors Of Programmatic TV
By Robert Andrews  
Executive Views
Don’t Give Up TV’s Broad Reach: AOL’s Ackerman
By Robert Andrews  
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Executive Views
New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services
By Robert Andrews  
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Executive Views
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
By Robert Andrews  
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Executive Views
Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia
By Robert Andrews  
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Executive Views
Broadcasters Want To Take Back Control, StickyADS’ CEO Sees
By Robert Andrews  
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Executive Views
Publicis, WPP Execs See Programmatic TV Coming In To View
By Robert Andrews  
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Executive Views
Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat
By Robert Andrews  
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Executive Views
FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering
By Robert Andrews  
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
By Robert Andrews  
Executive Views

OTT Most Exciting Part Of Programmatic TV: Trade Desk’s Sims

SEVILLE — Dozens of ad-tech vendors are gathering around the $70bn+ US TV advertising...

By Robert Andrews  
Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
By Robert Andrews  
Executive Views
Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer
By Robert Andrews  
Executive Views
Political Campaigns Benefit From Header Bidding: Intermarkets Snow explains
By Robert Andrews  
Executive Views
Keeping Programmatic Operations at Agencies, back in Vogue: SMG’s Bertozzi
By Robert Andrews  
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Executive Views
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
By Robert Andrews  
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Executive Views
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
By Robert Andrews  
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
By Robert Andrews  
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Executive Views
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
By Robert Andrews  
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Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
By Robert Andrews  
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Executive Views
Light Reaction Prices Programmatic By The Outcome
By Robert Andrews  
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Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
By Robert Andrews  
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Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews  
Executive Views

Decentralize Programmatic Slowly: Merkle’s Delaney

VIEQUES, PR — It’s arguably five years since real-time ad buying went mainstream. At ...

By Robert Andrews  
Executive Views
OpenX Opens Up Header Bidding To Real-Time Guarantees
By Robert Andrews  
Executive Views
The World Won’t Be 100% Programmatic: Target’s Reiter
By Robert Andrews  
Executive Views
Programmatic 2.0 Is Here: Group M’s Kowan
By Robert Andrews  
Executive Views
Header Bidding Rears Its Head With Yield And Cost: OpenX’s Saifee
By Robert Andrews  
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Executive Views
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
By Robert Andrews  
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Executive Views
Hearst Reaches Maturity With Programmatic: Parker
By Robert Andrews  
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Executive Views
Turn’s New CEO On Video And The ‘Three-Legged Stool’
By Robert Andrews  
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Executive Views
The Trade Desk Adding Self-Serve Programmatic TV Ad Buying
By Robert Andrews  
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Executive Views
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
By Robert Andrews  
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Executive Views
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
By Robert Andrews  
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Executive Views
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
By Robert Andrews  
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Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
Executive Views

Sky’s AdVance Connects Ad Ops Across Screens: West

LONDON — European satellite operator, channel owner and telco Sky has been pioneering...

By Robert Andrews  
Executive Views
Future Of Marketing Is Real-Time Addressability: SMG’s Glucklich
By Robert Andrews  
Executive Views
Rocket Fuel’s New CEO Targets DISH Moments
By Robert Andrews  
Executive Views
SpotX Readies Expansion to Asia
By Robert Andrews  
Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
By Robert Andrews  
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Executive Views
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
By Robert Andrews  
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
By Robert Andrews  
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Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
By Robert Andrews  
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Executive Views
TV Squared Sees Ad Campaign Predictions In Its Future
By Robert Andrews  
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
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Executive Views
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
By Robert Andrews  
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Executive Views
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
By Robert Andrews  
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Executive Views
UK’s Channel 4 Goes Big with Programmatic Offering
By Robert Andrews  
Executive Views

Videology’s Castree on Segmented Market Opportunities

FORT LAUDERDALE — It’s one of the major ad tech vendors promising to define the emerg...

By Robert Andrews  
Executive Views
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
By Robert Andrews  
Executive Views
Clypd Will Take SpotX Alliance To Open Market In 2016: CEO Summers
By Robert Andrews  
Executive Views
Internet Advertising will Overtake TV by 2018: ZenithOptimedia’s Barnard Predicts
By Robert Andrews  
Executive Views
Programmatic Is Not Addressable: DISH’s Gaynor
By Robert Andrews  
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Executive Views
TubeMogul Aims For Broader Data, Addressable TV: Rondon
By Robert Andrews  
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Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
Companies in Programmatic Ad Trading 169