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Executive Views
‘Real-Time TV Does Not Exist’: Dish, Videa, Google, Experian Discuss
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Executive Views
Live TV Is Getting Automated, Too: Adobe’s Gordon
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Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
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Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
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Executive Views
VideoAmp Expands Advanced TV Data Offering with Acquisition of IronGrid
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Executive Views
Criteo’s Grabowski Sees Head Of Steam Behind Header Bidding
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Executive Views
VideoAmp’s Prasad On The Evolution Of Programmatic TV
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Executive Views
PubMatic’s ‘Two Big Steps’ On Transparency, And What’s Next
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Executive Views
Header Bidding Is At A ‘Tipping Point’: PubMatic’s Pichardo
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Executive Views
Ziff Davis’ Irenski Jumps In To Wrappers & DIY Ad-Tech
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Executive Views
How Meredith’s Schenck Works With Platforms, Beyond Headers
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Executive Views
Header Bidding Changes Everything: Rubicon’s Kershaw
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Executive Views
For Video, Header Bidding Needs A Hybrid Approach: Cedato’s Doron
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Executive Views
Header Bidding Coming to Video, But in Time. AppNexus’ Van Kirk explains
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Executive Views
Car Ads Run Like ‘Wildfire’ On Addressable Sling: DISH’s Lowy
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Executive Views
AppNexus Partnerships Tool Up For Programmatic TV
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Leading Voices
For Publishers, Regaining Programmatic Control Is Simpler Than It Seems
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Leading Voices
The 15- And 30-Second Ad Spots Aren’t Going Anywhere
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Leading Voices
Header Bidding is Coming to Video – But Not Like You Think
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Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
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Executive Views
Programmatic TV Update: DataXu, Google, FreeWheel, Videology Weigh In at the Beet Retreat
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
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Executive Views
Publishers Should Test Server-Side Header Bidding: Weather’s Hlavacek
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Executive Views
Header 2.0 Puts Publishers Choice On The Server, Gardner Says
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Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
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Executive Views
Integral Ad Science To Attack Zombie TVs After Dark, GM Lenane Says
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Interviews
‘It’s an industry phenomenon’ – Adblock Plus’s Christian Dommers on the issue of bad advertising
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Executive Views
Publishers Suffering ‘Data Leakage’: DashBid CEO Herman
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Executive Views
Adobe’s TubeMogul Acquisition Heralds Ad-Tech Consolidation
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Executive Views
Programmers Must Protect Pricing In Addressable Surge: SpotX’s Cooke
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Executive Views
TV Companies’ Future Is In Programmatic, MTG’s Bastin Says
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Executive Views
‘Programmatic Guaranteed’ Soothes & Empowers Broadcasters: StickyADS’ Benincasa
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Executive Views
New Data is Powering TV Advertising: A Beet Leadership Forum on July 26 with DISH Media Sales and Experian Marketing Services
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Executive Views
Clients And Tech Late To Measurement Necessity: Bough, Yaccarino, Jankowski, Ackerman, Ray
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Executive Views
Xaxis’ De Rijk Sees Advanced TV Advertising In Infancy In Asia
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Executive Views
Broadcasters Want To Take Back Control, StickyADS’ CEO Sees
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Executive Views
Publicis, WPP Execs See Programmatic TV Coming In To View
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Executive Views
Upfront Buying Will Remain Key To TV: StickyADS’s Chatelat
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Executive Views
FreeWheel’s Acquisition of StickyADS Marks Move to Global Programmatic TV Offering
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Executive Views
Direct-Response TV Will Get Specific: Publicis’ Bertozzi
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Executive Views
TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly
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Executive Views
Programmatic Can Modernize Performance Marketing: SMG’s Bertozzi
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
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Executive Views
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
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Executive Views
IAB Mulls ‘Header Bidding 101’ To Help Standardize Latest Ad Tech
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Executive Views
Light Reaction Prices Programmatic By The Outcome
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Executive Views
Cadreon’s Lomas: Programmatic Advertising’s Evolution from Science to Art
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Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
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Executive Views
Programmatic Ad Rates Will Be Higher Than Direct: Meredith’s Schenck
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Executive Views
Hearst Reaches Maturity With Programmatic: Parker
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Executive Views
Turn’s New CEO On Video And The ‘Three-Legged Stool’
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Executive Views
The Trade Desk Adding Self-Serve Programmatic TV Ad Buying
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Executive Views
OpenX’s Real-Time Guarantees Offer Best Of Both Worlds
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Executive Views
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
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Executive Views
Programmatic TV Needs Scale, Coming In 2017: Videa’s Adamczyk
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Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
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Executive Views
Don’t Throw Baby Out With Bath Water: GroupM’s Gotlieb
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
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Executive Views
Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini
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Executive Views
TV Squared Sees Ad Campaign Predictions In Its Future
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Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
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Executive Views
CPG Brands Warming To Programmatic Ads: Xaxis’ Odhams
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Executive Views
RTL’s Nölke’s Keeps Ad-Tech Simple After SpotX, Clypd Investments
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Executive Views
UK’s Channel 4 Goes Big with Programmatic Offering
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Executive Views
TubeMogul Aims For Broader Data, Addressable TV: Rondon
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Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
Companies in Programmatic Ad Trading 169