Executive Views

Hulu Embraces Automation, Carefully: Fleming

PHOENIX — Advertisers want choice, control and freedom to buy using automated technol...

By Robert Andrews  
Executive Views
Hulu Can Meld Best Of Linear & Digital: Telaria CEO Zagorski
By Robert Andrews  
Executive Views
PubMatic’s Klimenko On Three Mid-2018 Mobile Trends
By Robert Andrews  
Executive Views
Raycom’s Pope Leans In to WideOrbit’s Marketplace
By Robert Andrews  
Executive Views
VideoAmp’s Prasad On The Evolution Of Programmatic TV
By Robert Andrews  
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Executive Views
Publishers Fight Back: Meet TrustX, The Non-Profit Private Marketplace
By Robert Andrews  
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Leading Voices
Why Publishers Need to Staff Up With Ad-Tech Experts
By Dale Lovell, logoadyoulike  
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Executive Views
Publishers Should Collaborate To Regain Ad Control, PubMatic’s Swanson Says
By Robert Andrews  
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Executive Views
Brands’ Programmatic Spend Will Go Private: PubMatic CEO Goel
By Robert Andrews  
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Executive Views
Ad Auctions Mean Better Returns For Video Publishers: Trade Desk’s Stempeck
By Robert Andrews  
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Leading Voices
For Publishers, Regaining Programmatic Control Is Simpler Than It Seems
By Dvir Doron, logoCedato  
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Leading Voices
Don’t Put All Your Programmatic Video Eggs in One Basket
By Dvir Doron, logoCedato  
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Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
Executive Views

Ooyala Combines Ad-Tech For Higher Publisher Yield: GM Braley

COLOGNE — One source of ad demand is good, multiple sources all facing off against ea...

By Robert Andrews  
Executive Views
Have Your Cake And Eat It With Private Marketplaces: Mediavest’s Seifer
By Robert Andrews  
Executive Views
Videology Eyes Programmatic’s Missing 99% With AT&T Deal, CEO Ferber explains
By Robert Andrews  
Executive Views
Euro Publishers Team To Fight US Video Ad Threat: SpotX’s Merwin
By Robert Andrews  
Executive Views
How GroupM Establishes Trust With Private Marketplaces
By Robert Andrews  
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Executive Views
Publishers Can Make More From Private Marketplaces: SpotX CEO
By Robert Andrews  
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Executive Views
Programmatic And Direct Worlds Are Converging: SpotX’s Buckley
By Robert Andrews  
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Executive Views
Ad Sellers Not Equipped For Programmatic Fight: Adomik’s Shaevitz
By Robert Andrews  
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Executive Views
Dailymotion Boosts Ad Income With Private Exchange: Pigasse
By Robert Andrews  
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Executive Views
Xaxis Will Use More Private Marketplaces, Less RTB
By Robert Andrews  
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Executive Views
Ad Buyers Can Target Cox Viewers In 2015 With AudienceXpress
By Robert Andrews  
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Executive Views
Non-Marketers Hold Key To Programmatic: iProspect’s Adams
By Robert Andrews  
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Executive Views
Australia, Europe Lead Private Programmatic Marketplace Adoption, Adap.tv’s Duffield
By Robert Andrews  
Executive Views

2014 Is ‘The Year Of Private Marketplaces’: BrightRoll’s Avila

SAN FRANCISCO – The next stage in the adoption of  automated ad-trading tools, privat...

By Robert Andrews  
Executive Views
Ad Buyers Don’t Have To Abandon Open Exchanges: VivaKi’s Bertozzi
By Robert Andrews  
Executive Views
Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
By Robert Andrews  
Executive Views
GroupM to Exit Open Ad Exchanges by Year End, Ari Bluman
By Robert Andrews  
Executive Views
Programmatic Can Boost Even Fixed-Price Ad Deals: VivaKi’s Smith
By Robert Andrews  
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Executive Views
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
By Robert Andrews  
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Executive Views
Rubicon Powers News Corp’s Programmatic Ad Ambitions
By Robert Andrews  
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Executive Views
TubeMogul’s Wilson: Private Ad Marketplaces Are Boon For Publishers
By Robert Andrews  
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