Executive Views

Native Video Is Programmatically-Viable: Sharethrough’s Greenberg

SAN FRANCISCO — When native advertising rose to prominence in 2011, many onlookers be...

By Robert Andrews  
Leading Voices
Native Ad Guidelines Get A Welcome Spring Clean
By Julien Verdier, logoadyoulike  
Leading Voices
Super Bowl Ads Drop the Ball While Tide Points to Native
By Francis Turner, logoadyoulike  
Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
Leading Voices
Native advertising 2020 – 5 global futures for a format on the rise
By Dale Lovell, logoadyoulike  
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Leading Voices
6 questions to ask when deciding between native vs web apps
By Dan Ulzhoefer, logoUI Centric  
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Executive Views
Publishers Seek Alternative To Google, Facebook Duopoly: AppNexus’ Rubenstein
By Robert Andrews  
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Executive Views
Plista CEO Bidon Aims To Scale Native Ads Globally
By Robert Andrews  
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Executive Views
Native Ads Don’t Scale Well, Fox’s Marchese Says
By Robert Andrews  
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Executive Views
How BBC Embraces Native Ads, With New Product Soon
By Robert Andrews  
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Executive Views
Sky Now Powering Mobile Native Ads With Sharethrough Investment
By Robert Andrews  
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Executive Views
Native Can Scale, As Plista Hits US: Xaxis’ Moore
By Robert Andrews  
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Executive Views
LinkedIn Doubles Down On Native As Biggest Ad Format
By Robert Andrews  
Executive Views

Native Must Make Mobile Ads Relevant: Facebook’s Arnstein

BARCELONA — Mobile ads are going to have to change if they are to recapture interest ...

By Robert Andrews  
Executive Views
Native Ads Will Replace Display Ads: Xaxis’ Allen
By Robert Andrews  
Executive Views
Gannett Aims To Scale Local Branded Content Nationwide
By Robert Andrews  
Executive Views
News Corp’s Unruly Buy Is First Big Native Deal: Kawaja
By Robert Andrews  
Market analysis
UK Native Advertising: Is Mobile the Way to Go?
By Robert Andrews  
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Reports
UK Native Advertising
By Robert Andrews  
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Executive Views
Outbrain Uses Data To Improve Content Marketing: LaCour
By Robert Andrews  
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Executive Views
Teads Aims For Wider Footprint After New Funding
By Robert Andrews  
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Executive Views
Taboola’s $117mn Round Welcomes Comcast, Publishers
By Robert Andrews  
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Executive Views
Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist
By Robert Andrews  
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Executive Views
The New York Times Finds Success with Native Video Advertising
By Robert Andrews  
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Executive Views
‘Context Is King’ For Native Video Advertising
By Robert Andrews  
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Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
By Robert Andrews  
Executive Views

Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

The idea drew John Oliver’s ridicule last week, but publishers who are growing increa...

By Robert Andrews  
Executive Views
Mail Online Aims To Go Large With Rich, Native Video Ads
By Robert Andrews  
Executive Views
Brands Should Define Goals Before Content: IPG’s Power
By Robert Andrews  
Executive Views
Time Inc’s Marvel: How Editorial and Advertising Collaborate
By Robert Andrews  
Executive Views
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
By Robert Andrews  
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Executive Views
Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool
By Robert Andrews  
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Executive Views
VivaKi’s AOD Wants Industry Platform For Native Ads
By Robert Andrews  
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Interviews
Quartz Publisher Lauf: No Plans For Paywall
By Robert Andrews  
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Interviews
The Washington Post Plans ‘Video, Video, Video’ In 2014
By Robert Andrews  
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Interviews
BBC Native Ads ‘Can Bring Brands’ Stories To Life’
By Robert Andrews  
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Interviews
Xaxis’ Schlickum: Native & Programmatic Can Co-Exist
By Robert Andrews  
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Interviews
BuzzFeed’s Perelman, We Offer Video Scale To Brands
By Robert Andrews  
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Interviews
NYT CEO Thompson: Finding an Upside with Custom Ad Solutions
By Robert Andrews  
Executive Views

Taboola CEO: Native Will Go Programmatic When It Hits Scale

The problem with the new native advertising concept, according to some display ad vet...

By Robert Andrews  
Executive Views
App Developers Gain Power From Native: InMobi’s Majumdar
By Robert Andrews  
Executive Views
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
By Robert Andrews  
Executive Views
AOL Set To Launch Mobile Native Ad Unit
By Robert Andrews  
Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
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Executive Views
Jun Group Driving Native Video Ads To Apps
By Robert Andrews  
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Executive Views
New York Times Plans Branded Content In Video
By Robert Andrews  
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Executive Views
GroupM’s Rob Norman: For Content Marketing, Context Is King
By Robert Andrews  
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Executive Views
BBC.com Opens Its Doors To Native Advertising
By Robert Andrews  
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Executive Views
AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity
By Robert Andrews  
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Executive Views
Media Agency SMG Lets its Brands Run Publisher Content via New Platform
By Robert Andrews  
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Executive Views
Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads
By Robert Andrews  
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Executive Views
NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts
By Robert Andrews  
Conference reports

Exploring the growth of branded content and native advertising – video

This Changing Advertising Summit session brought together expert publishers and m...

By Robert Andrews  
Executive Views
Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay
By Robert Andrews  
Executive Views
Outbrain Serves Content Marketers In To Editorial Stream
By Robert Andrews  
Company strategy
Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising
By Robert Andrews  
Executive Views
FT’s Smith: ‘We Don’t Have A Problem With Native Apps’
By Robert Andrews  
What does Yahoo want with Summly?
Company strategy
What does Yahoo want with Summly?
By Robert Andrews  
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Conference reports
‘Content is king’ again: why Bill Gates may be right after all
By Robert Andrews  
Companies in Native advertising 57