Executive Views

The New York Times has Moved to HTML5 Player, Here’s Why

FORT LAUDERDALE — Google’s YouTube announced last month it would switch from Flash to...

By Robert Andrews  
Executive Views
Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut
By Robert Andrews  
Executive Views
15 Billion Video Devices By 2020: Ericsson
By Robert Andrews  
Executive Views
Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist
By Robert Andrews  
Executive Views
Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO
By Robert Andrews  
Mobile Moves: O2 Music/Ents Heads Quit; Trutap Adds Product, Biz Dev Heads
Industry moves
Mobile Moves: O2 Music/Ents Heads Quit; Trutap Adds Product, Biz Dev Heads
By Robert Andrews  
Talk To The Facebook: SpinVox Adds Social Nets, Plans Advertising Support
Company strategy
Talk To The Facebook: SpinVox Adds Social Nets, Plans Advertising Support
By Robert Andrews  
US Mobile Industry Wants To Learn Lessons From UK Participation TV Failures
Insights
US Mobile Industry Wants To Learn Lessons From UK Participation TV Failures
By Robert Andrews  
BlinkBox Launches To Offer Movie, TV Scene Messaging
Company strategy
BlinkBox Launches To Offer Movie, TV Scene Messaging
By Robert Andrews  
UK Round-Up: Times Mobile, Carlisle Obits, Voeveo Launches
Company strategy
UK Round-Up: Times Mobile, Carlisle Obits, Voeveo Launches
By Robert Andrews  
@ Mipcom: Trutap’s Dragon Flames Vodafone On Mobile Data Costs
Conference reports
@ Mipcom: Trutap’s Dragon Flames Vodafone On Mobile Data Costs
By Robert Andrews  
Mippin Tries To Bridge Mobile And Desktop Web
Company strategy
Mippin Tries To Bridge Mobile And Desktop Web
By Robert Andrews  
@Mipcom: Mobile The Most Popular Screen For Orange’s Rewind
Conference reports
@Mipcom: Mobile The Most Popular Screen For Orange’s Rewind
By Robert Andrews  
Executive Views

‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin

The growth in “programmatic”, super-scientific targeting and trading of online ads ha...

By Robert Andrews  
Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
By Robert Andrews  
Executive Views
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
By Robert Andrews  
Executive Views
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
By Robert Andrews  
Executive Views
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
By Robert Andrews  
Mobile Content Bits: Ad Demand Grows, Orange Personalisation, O2 Unlimited Data
Company strategy
Mobile Content Bits: Ad Demand Grows, Orange Personalisation, O2 Unlimited Data
By Robert Andrews  
Endemol’s Bazalgette Quits; Interactive TV Champion Eyes ‘Digital Projects’
Insights
Endemol’s Bazalgette Quits; Interactive TV Champion Eyes ‘Digital Projects’
By Robert Andrews  
Trutap Mobile Social App Taps Up Another £3.23 Million Funding
Funding analysis
Trutap Mobile Social App Taps Up Another £3.23 Million Funding
By Robert Andrews  
Google ‘Could Bid’ For UK Mobile Spectrum, Says ‘Highly Speculative’ Report
Company strategy
Google ‘Could Bid’ For UK Mobile Spectrum, Says ‘Highly Speculative’ Report
By Robert Andrews  
UK Round-Up: Google Ad Subsidies, Digital TV Growth, BBC Contests Resumption
Company strategy
UK Round-Up: Google Ad Subsidies, Digital TV Growth, BBC Contests Resumption
By Robert Andrews  
Europe Urged To Follow Openreach Route By Splitting Telco Services And Networks
Company strategy
Europe Urged To Follow Openreach Route By Splitting Telco Services And Networks
By Robert Andrews  
Ofcom Seeks Faster Mobile Broadband From Vodafone, O2 2G Spectrum
Company strategy
Ofcom Seeks Faster Mobile Broadband From Vodafone, O2 2G Spectrum
By Robert Andrews  
Mobile Content Bits: 3 UK Grows Music Catalogue, Player X For O2 Portal
Company strategy
Mobile Content Bits: 3 UK Grows Music Catalogue, Player X For O2 Portal
By Robert Andrews  
Analyst Views

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the percei...

By Robert Andrews  
Executive Views
Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
By Robert Andrews  
Executive Views
J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson
By Robert Andrews  
Executive Views
Three Biggest Ad Trends By SMG CEO Desmond
By Robert Andrews  
Executive Views
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
By Robert Andrews  
Mobile Operators Join Together To Payforit
Company strategy
Mobile Operators Join Together To Payforit
By Robert Andrews  
Bank tests mobile Visa payments
Company strategy
Bank tests mobile Visa payments
By Robert Andrews  
Earnings: UBC Invests $3.2 Million In Radio Downloads Service; Pure Partners
Earnings analysis
Earnings: UBC Invests $3.2 Million In Radio Downloads Service; Pure Partners
By Robert Andrews  
BBC, ITV Win Online, Mobile Rights To Euro 2008 Soccer Tournament
Company strategy
BBC, ITV Win Online, Mobile Rights To Euro 2008 Soccer Tournament
By Robert Andrews  
Txt msg T-shirt alerts marketers
Company strategy
Txt msg T-shirt alerts marketers
By Robert Andrews  
Call TV Shores Up Networks’ Revenue In Europe, But Viewers Could Hang Up
Insights
Call TV Shores Up Networks’ Revenue In Europe, But Viewers Could Hang Up
By Robert Andrews  
Mobloggers lend PR pace to Olympics
Company strategy
Mobloggers lend PR pace to Olympics
By Robert Andrews  
UK ‘Digital Divide’ Closing As Broadband, Digital TV Grow
Market indicators
UK ‘Digital Divide’ Closing As Broadband, Digital TV Grow
By Robert Andrews  
Executive Views

Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone ...

By Robert Andrews  
Executive Views
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
By Robert Andrews  
Executive Views
The Weather Channel Forecasts Mobile Engagement
By Robert Andrews  
Executive Views
Nexage, Acquired By Millennial, Thinks Big On Mobile
By Robert Andrews  
Executive Views
Ad Groups Look To Reimagine TV On Mobile Screens
By Robert Andrews  
Contacts start-up in European running
Company strategy
Contacts start-up in European running
By Robert Andrews  
Yahoo! launches oneSearch in Europe
Company strategy
Yahoo! launches oneSearch in Europe
By Robert Andrews  
AdMob seeks distribution with WordPress plugin
Company strategy
AdMob seeks distribution with WordPress plugin
By Robert Andrews  
Industry Moves: Former Vodafone Exec Geitner Joins BBC Worldwide’s Board
Industry moves
Industry Moves: Former Vodafone Exec Geitner Joins BBC Worldwide’s Board
By Robert Andrews  
Channel 4 ‘to launch mobile ad network’
Company strategy
Channel 4 ‘to launch mobile ad network’
By Robert Andrews  
Small firms’ VoIP use ‘to double’ by 2008
Insights
Small firms’ VoIP use ‘to double’ by 2008
By Robert Andrews  
Visa invests in dotMobi
Funding analysis
Visa invests in dotMobi
By Robert Andrews  
Orange to deliver mobile Bebo in UK
Company strategy
Orange to deliver mobile Bebo in UK
By Robert Andrews  
Executive Views

Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

LONDON — UK consumers are spending insane amounts of time on their phones. So why are...

By Robert Andrews  
Executive Views
The Guardian to Relaunch Its Mobile App, Here’s Why
By Robert Andrews  
Executive Views
Time.com Sees A Fifth Of Video Views From Mobile Web
By Robert Andrews  
Executive Views
Nigerian News Consumers Jump Straight To Mobile First
By Robert Andrews  
Analyst Views
Mobile Is Killing Consoles’ TV Dreams: Author Lovell
By Robert Andrews  
Inventor challenges Slingbox on patent claim
Company strategy
Inventor challenges Slingbox on patent claim
By Robert Andrews  
Truphone aims to up VoIP ante
Company strategy
Truphone aims to up VoIP ante
By Robert Andrews  
SMS use up, marketing adoption gains
Insights
SMS use up, marketing adoption gains
By Robert Andrews  
Virgin Media launches, response mixed
Company strategy
Virgin Media launches, response mixed
By Robert Andrews  
Warner calls on moblog for movie promo
Company strategy
Warner calls on moblog for movie promo
By Robert Andrews  
Mobile networks ‘mull new-build search engine’
Company strategy
Mobile networks ‘mull new-build search engine’
By Robert Andrews  
Murdoch gets his hands on Crazy Frog
Company strategy
Murdoch gets his hands on Crazy Frog
By Robert Andrews  
AdMob shows billion mobile ads in a year
Company strategy
AdMob shows billion mobile ads in a year
By Robert Andrews  
Executive Views

AOL Set To Launch Mobile Native Ad Unit

BARCELONA — AOL will soon launch a native advertising unit aimed specifically at mobi...

By Robert Andrews  
Executive Views
Factual Enables Marketing Through ‘Anticipatory Computing’
By Robert Andrews  
Executive Views
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
By Robert Andrews  
Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
Executive Views
Tablets Aren’t Mobiles: Collective CEO Apprendi
By Robert Andrews  
Mobile video entrant aims to rock US vote
Company strategy
Mobile video entrant aims to rock US vote
By Robert Andrews  
Tube could be giant viral music network
Company strategy
Tube could be giant viral music network
By Robert Andrews  
Fans and bands collide – grassroots lessons
Insights
Fans and bands collide – grassroots lessons
By Robert Andrews  
Companies in Mobile 300