Executive Views

Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

AUSTIN — Mobile banner ad sales are booming. But they are not necessarily the ad form...

By Robert Andrews  
Executive Views
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
By Robert Andrews  
Executive Views
Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
By Robert Andrews  
Executive Views
Gaming Is The New Cinema: AdColony’s Barash
By Robert Andrews  
Executive Views
Mexicans Embracing Mobile Video in Big Numbers: Azteca’s De Cervantes
By Robert Andrews  
FT Reboots Mobile: Plans iPhone Apps, Commercial Model Unclear
Company strategy
FT Reboots Mobile: Plans iPhone Apps, Commercial Model Unclear
By Robert Andrews  
3 UK Adds Mobile VOD, Full-Length Shows Include The Hills
Company strategy
3 UK Adds Mobile VOD, Full-Length Shows Include The Hills
By Robert Andrews  
@ MidemNet: Nokia Taking Music Service To Australia, Singapore This Quarter
Conference reports
@ MidemNet: Nokia Taking Music Service To Australia, Singapore This Quarter
By Robert Andrews  
Mobile Content Bits: BBC In Bangladesh, MusicWave/Mobile Streams, MMA CEO, WPP Reboots Kinetic
Industry moves
Mobile Content Bits: BBC In Bangladesh, MusicWave/Mobile Streams, MMA CEO, WPP Reboots Kinetic
By Robert Andrews  
Mobile Data, SMS Price Cap Opposed By Group Of Euro MPs
Company strategy
Mobile Data, SMS Price Cap Opposed By Group Of Euro MPs
By Robert Andrews  
Last.fm Gaining Mobile Momentum; Vodafone Latest To Add
Company strategy
Last.fm Gaining Mobile Momentum; Vodafone Latest To Add
By Robert Andrews  
Interview: James Parton, Head, O2 Litmus: A Prelude To An App Store?
Interviews
Interview: James Parton, Head, O2 Litmus: A Prelude To An App Store?
By Robert Andrews  
Mobile Content Bits: Telegraph On Android, BBC On Nokia, The Sun Relaunch
Company strategy
Mobile Content Bits: Telegraph On Android, BBC On Nokia, The Sun Relaunch
By Robert Andrews  
Executive Views

‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin

The growth in “programmatic”, super-scientific targeting and trading of online ads ha...

By Robert Andrews  
Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
By Robert Andrews  
Executive Views
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
By Robert Andrews  
Executive Views
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
By Robert Andrews  
Executive Views
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
By Robert Andrews  
India’s IMI Mobile Buying UK Digital Music Distributor DX3
M&A analysis
India’s IMI Mobile Buying UK Digital Music Distributor DX3
By Robert Andrews  
IMI Mobile Buying Digital Music Distributor DX3 For Euro Expansion
M&A analysis
IMI Mobile Buying Digital Music Distributor DX3 For Euro Expansion
By Robert Andrews  
Orange Ditches Phorm, Sees UK Sales Dip Despite Mobile Internet Growth
Earnings analysis
Orange Ditches Phorm, Sees UK Sales Dip Despite Mobile Internet Growth
By Robert Andrews  
G-Day: T-Mobile’s G1 Phone Hits UK, With Tactic From iPhone’s First-Day Playbook
Company strategy
G-Day: T-Mobile’s G1 Phone Hits UK, With Tactic From iPhone’s First-Day Playbook
By Robert Andrews  
Telegraph.co.uk Hugs Android, Brum Post Picks Web In Mobile News Drive
Company strategy
Telegraph.co.uk Hugs Android, Brum Post Picks Web In Mobile News Drive
By Robert Andrews  
Reuters Expands Mobile Farming Info Service To Another Indian State
Company strategy
Reuters Expands Mobile Farming Info Service To Another Indian State
By Robert Andrews  
@ Nokia Remix Live: First Touch-Screen, Comes With Music, EMI On Board, Plectrum Included
Conference reports
@ Nokia Remix Live: First Touch-Screen, Comes With Music, EMI On Board, Plectrum Included
By Robert Andrews  
@ AOP: ITV Plans Friends & Football For Mobile Drive
Conference reports
@ AOP: ITV Plans Friends & Football For Mobile Drive
By Robert Andrews  
Analyst Views

Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

CANNES — Over the last couple of years, ad buyers have fought hard against the percei...

By Robert Andrews  
Executive Views
Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
By Robert Andrews  
Executive Views
J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson
By Robert Andrews  
Executive Views
Three Biggest Ad Trends By SMG CEO Desmond
By Robert Andrews  
Executive Views
The New York Times has Moved to HTML5 Player, Here’s Why
By Robert Andrews  
Roaming Data Price Cap Plan Debated By European Politicians
Company strategy
Roaming Data Price Cap Plan Debated By European Politicians
By Robert Andrews  
Mobile Content Bits: Vivendi Games?; Data Price Cuts; Reuters MoJo Mk2; iPhone Speed Cap
Company strategy
Mobile Content Bits: Vivendi Games?; Data Price Cuts; Reuters MoJo Mk2; iPhone Speed Cap
By Robert Andrews  
Ofcom Regulating For ‘A Second Mobile Revolution’
Company strategy
Ofcom Regulating For ‘A Second Mobile Revolution’
By Robert Andrews  
Mobile Content Bits: PlayerX Wins Sony, Nokia Services Rejig, Twitter SMS Swoop
Company strategy
Mobile Content Bits: PlayerX Wins Sony, Nokia Services Rejig, Twitter SMS Swoop
By Robert Andrews  
Updated: Twitter Stops SMS To UK, Blame The Isle Of Man
Company strategy
Updated: Twitter Stops SMS To UK, Blame The Isle Of Man
By Robert Andrews  
Industry Moves: Bebo Hires Mobile Head; Will It Drop Premium Fees?
Industry moves
Industry Moves: Bebo Hires Mobile Head; Will It Drop Premium Fees?
By Robert Andrews  
UK Mobile Games To Reach £80.5 Million By 2012
Market indicators
UK Mobile Games To Reach £80.5 Million By 2012
By Robert Andrews  
O2 UK Launches ‘Artist-Led’ Music Store With SonyBMG
Company strategy
O2 UK Launches ‘Artist-Led’ Music Store With SonyBMG
By Robert Andrews  
Executive Views

Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone ...

By Robert Andrews  
Executive Views
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
By Robert Andrews  
Executive Views
The Weather Channel Forecasts Mobile Engagement
By Robert Andrews  
Executive Views
Nexage, Acquired By Millennial, Thinks Big On Mobile
By Robert Andrews  
Executive Views
Ad Groups Look To Reimagine TV On Mobile Screens
By Robert Andrews  
Mobispine Mobile News Aggregator Buying RSS Reader NewsAlloy
M&A analysis
Mobispine Mobile News Aggregator Buying RSS Reader NewsAlloy
By Robert Andrews  
Round-Up: Music Trade News, Joost Japan, Aka-Aki Funding
M&A analysis
Round-Up: Music Trade News, Joost Japan, Aka-Aki Funding
By Robert Andrews  
iPhone 3G Goes On Sale, Plagued By Activation Problems
Company strategy
iPhone 3G Goes On Sale, Plagued By Activation Problems
By Robert Andrews  
Europe Wakes To iPhone 3G: Fanboys On The Frontline, Some Crashes
Company strategy
Europe Wakes To iPhone 3G: Fanboys On The Frontline, Some Crashes
By Robert Andrews  
Mobile Content Bits: iPhone 3G Demand, Iliad Buys Alice, Yahoo Serves 3 UK
M&A analysis
Mobile Content Bits: iPhone 3G Demand, Iliad Buys Alice, Yahoo Serves 3 UK
By Robert Andrews  
Bebo Added To T-Mobile Social Gateway, But It Will Cost You
Company strategy
Bebo Added To T-Mobile Social Gateway, But It Will Cost You
By Robert Andrews  
iPhone Interest Quadruples For O2 UK, 30 Million Global Sales Forecast
Company strategy
iPhone Interest Quadruples For O2 UK, 30 Million Global Sales Forecast
By Robert Andrews  
@ WAN: Mobile Journalism: Can Publishers Find Their MoJo?
Conference reports
@ WAN: Mobile Journalism: Can Publishers Find Their MoJo?
By Robert Andrews  
Executive Views

Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

LONDON — UK consumers are spending insane amounts of time on their phones. So why are...

By Robert Andrews  
Executive Views
The Guardian to Relaunch Its Mobile App, Here’s Why
By Robert Andrews  
Executive Views
Time.com Sees A Fifth Of Video Views From Mobile Web
By Robert Andrews  
Executive Views
Nigerian News Consumers Jump Straight To Mobile First
By Robert Andrews  
Analyst Views
Mobile Is Killing Consoles’ TV Dreams: Author Lovell
By Robert Andrews  
UK Bits: PlayerX/Paramount, Holy Moly TV, TalkSport Mag, MySpace Games, CNET Mobile
Company strategy
UK Bits: PlayerX/Paramount, Holy Moly TV, TalkSport Mag, MySpace Games, CNET Mobile
By Robert Andrews  
UK Mobile Games Outfit Telcogames In Administration; Management Buy-Out?
Company strategy
UK Mobile Games Outfit Telcogames In Administration; Management Buy-Out?
By Robert Andrews  
BlinkBox Adds Full-Length Shows To Clip Messaging Model, Out Of Beta
Company strategy
BlinkBox Adds Full-Length Shows To Clip Messaging Model, Out Of Beta
By Robert Andrews  
Sony BMG Joins Nokia’s Comes With Music Program
Company strategy
Sony BMG Joins Nokia’s Comes With Music Program
By Robert Andrews  
Sony BMG Joins Nokia’s Comes With Music Programme
Company strategy
Sony BMG Joins Nokia’s Comes With Music Programme
By Robert Andrews  
CBS Working Last.fm Hard In US, Appointing Chief Marketer
Company strategy
CBS Working Last.fm Hard In US, Appointing Chief Marketer
By Robert Andrews  
Mobile Content Bits: Tiscali Sale, Harrods QR Codes, BBC Mobile TV
Company strategy
Mobile Content Bits: Tiscali Sale, Harrods QR Codes, BBC Mobile TV
By Robert Andrews  
Truphone Rings Up Big £16.5 Million VC For Mobile VoIP
M&A analysis
Truphone Rings Up Big £16.5 Million VC For Mobile VoIP
By Robert Andrews  
Executive Views

AOL Set To Launch Mobile Native Ad Unit

BARCELONA — AOL will soon launch a native advertising unit aimed specifically at mobi...

By Robert Andrews  
Executive Views
Factual Enables Marketing Through ‘Anticipatory Computing’
By Robert Andrews  
Executive Views
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
By Robert Andrews  
Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
Executive Views
Tablets Aren’t Mobiles: Collective CEO Apprendi
By Robert Andrews  
Updated: BT Vision To Do Web TV; IPTV Platforms Tool Up For H.264
Company strategy
Updated: BT Vision To Do Web TV; IPTV Platforms Tool Up For H.264
By Robert Andrews  
NetPlayTV Buys Rubberduck Mobile Gamers For £70,000
M&A analysis
NetPlayTV Buys Rubberduck Mobile Gamers For £70,000
By Robert Andrews  
Broadband Content Bits: Last.fm Powers Bild, Nokia Music Launch, More iTunes TV
Company strategy
Broadband Content Bits: Last.fm Powers Bild, Nokia Music Launch, More iTunes TV
By Robert Andrews  
£11,000 Bill For Downloading Friends Points To Excessive Roaming Data Costs
Company strategy
£11,000 Bill For Downloading Friends Points To Excessive Roaming Data Costs
By Robert Andrews  
Mobile Content Bits: T-Mobile Revs Up; Turner 3 Vids
Company strategy
Mobile Content Bits: T-Mobile Revs Up; Turner 3 Vids
By Robert Andrews  
@ MWC Interview: Rob Lewis, CEO, Omnifone: Freeing Mobile Music
Interviews
@ MWC Interview: Rob Lewis, CEO, Omnifone: Freeing Mobile Music
By Robert Andrews  
Industry Moves: Palringo’s New CEO, Trutap’s New Director, Webjam’s New CTO
Industry moves
Industry Moves: Palringo’s New CEO, Trutap’s New Director, Webjam’s New CTO
By Robert Andrews  
Govt, Stung By Data Loss, Encrypts BlackBerries, Mobile Phones
Insights
Govt, Stung By Data Loss, Encrypts BlackBerries, Mobile Phones
By Robert Andrews  
Executive Views

InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

Mobile media are intensely personal. So how do marketers configured for an age of dem...

By Robert Andrews  
Executive Views
Time Inc To Launch Mobile Video Content Channel
By Robert Andrews  
Executive Views
Dailymotion To Crack Mobile Programmatic In Next Few Weeks
By Robert Andrews  
Executive Views
Weather Company’s Hadley: “Location Is The New Cookie”
By Robert Andrews  
Executive Views
Vimeo Fast-Forwards Mobile Video Updates
By Robert Andrews  
Mobile Content Bits: Nuts TV Turns On, Film 24 Goes Mobile, Orange’s 70,000 French iPhones
Company strategy
Mobile Content Bits: Nuts TV Turns On, Film 24 Goes Mobile, Orange’s 70,000 French iPhones
By Robert Andrews  
Back-To-Work Wire: OhmyNews In Europe, Metacafe Courts UK, DailyMe.tv Funded
Funding analysis
Back-To-Work Wire: OhmyNews In Europe, Metacafe Courts UK, DailyMe.tv Funded
By Robert Andrews  
Intel Sees Euro VC Slowing Down, Rubbishes Mobile Web
Company strategy
Intel Sees Euro VC Slowing Down, Rubbishes Mobile Web
By Robert Andrews  
Setanta Deal Gives Orange TV Complete English Soccer Coverage
Company strategy
Setanta Deal Gives Orange TV Complete English Soccer Coverage
By Robert Andrews  
Google Clams Up On UK Spectrum Auction, Cites US Regs
Company strategy
Google Clams Up On UK Spectrum Auction, Cites US Regs
By Robert Andrews  
Mobile Content Bits: O2 Vouchers, iPhone Sales, Virgin Ads, Orange MMS Growth
Company strategy
Mobile Content Bits: O2 Vouchers, iPhone Sales, Virgin Ads, Orange MMS Growth
By Robert Andrews  
Ofcom Takes Charge Of Call-TV Oversight
Company strategy
Ofcom Takes Charge Of Call-TV Oversight
By Robert Andrews  
Mobile Content Bits: Nokia Music Details, T-Mobile May Sue Voda
Company strategy
Mobile Content Bits: Nokia Music Details, T-Mobile May Sue Voda
By Robert Andrews  
Executive Views

Mobile Ad Net InMobi Considering Its Video Options

CANNES — InMobi has been known as a big name in mobile advertising for most of its fi...

By Robert Andrews  
Executive Views
Adobe Finds Tablets Racing Ahead For Retailers
By Robert Andrews  
Market indicators
All-singing devices are eating up MP3 player sales
By Robert Andrews  
Interviews
Interview: Google expands mobile mag products amid web threat
By Robert Andrews  
Company strategy
Sony puts animated .gif creation in more hands with mobile app
By Robert Andrews  
An iPhone For Christmas? Too Expensive, Say Most Brits: Research
Market indicators
An iPhone For Christmas? Too Expensive, Say Most Brits: Research
By Robert Andrews  
Print Bits: Daily Sport Hiatus, Dublin Free Content, Latest ABCe
Company strategy
Print Bits: Daily Sport Hiatus, Dublin Free Content, Latest ABCe
By Robert Andrews  
Vodafone’s Sarin: iPhone ‘A Pretty Poor Experience’, No Triple-Play
Company strategy
Vodafone’s Sarin: iPhone ‘A Pretty Poor Experience’, No Triple-Play
By Robert Andrews  
Most Consumers Don’t Want Mobile Convergence: Research
Market indicators
Most Consumers Don’t Want Mobile Convergence: Research
By Robert Andrews  
Mobile Content Bits: M:Metrics Informs Campaigns, Berners-Lee Speaks Out, ITV Communities
Company strategy
Mobile Content Bits: M:Metrics Informs Campaigns, Berners-Lee Speaks Out, ITV Communities
By Robert Andrews  
@ MobileYouth: O2’s iPhone Too Expensive For Younger Hipsters?
Conference reports
@ MobileYouth: O2’s iPhone Too Expensive For Younger Hipsters?
By Robert Andrews  
@ MobileYouth: Blyk Pleads: Just Don’t Call It Advertising; ‘Will Attack O2 Prepay’
Conference reports
@ MobileYouth: Blyk Pleads: Just Don’t Call It Advertising; ‘Will Attack O2 Prepay’
By Robert Andrews  
@ MobileYouth: Media Grapple With Transition To Mobility
Conference reports
@ MobileYouth: Media Grapple With Transition To Mobility
By Robert Andrews  
M&A analysis

Yelp buys Europe’s Qype for $50 million to globalize its local reviews

Against the threat from Google’s own local listings, Yelp is beefing up through acqui...

By Robert Andrews  
Conference reports
Mobile boom means big challenges for Vevo’s global roll-out
By Robert Andrews  
Company strategy
Movie streaming comes as part of UK’s pricey first 4G network
By Robert Andrews  
Market indicators
Telcos’ digital services could earn little yet still be valuable
By Robert Andrews  
Company strategy
Google, Yahoo see contrasting fortunes in South Korea
By Robert Andrews  
Conference Call: ‘Google’ Phone Platform Official, Available Next Week, First Devices Through 2008
Company strategy
Conference Call: ‘Google’ Phone Platform Official, Available Next Week, First Devices Through 2008
By Robert Andrews  
O2 Won iPhone On Lightbulb Detail, Expects Three Quarters Of Customers From Rival Networks
Company strategy
O2 Won iPhone On Lightbulb Detail, Expects Three Quarters Of Customers From Rival Networks
By Robert Andrews  
Companies in Mobile 300