Executive Views

Light Reaction’s Markarian On Mobile Ad Considerations

BARCELONA — Mobile advertising was set to account for half of all US digital ad spend...

By Robert Andrews  
Executive Views
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
By Robert Andrews  
Executive Views
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
By Robert Andrews  
Executive Views
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
By Robert Andrews  
Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
By Robert Andrews  
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Funding analysis
Mobile ads are booming, with more sales and more investment
By Robert Andrews  
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Company strategy
Could TV’s ‘second screen’ be used for even more TV?
By Robert Andrews  
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Company strategy
Virgin Media readying to launch belated second-screen intiative
By Robert Andrews  
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Company strategy
Yandex latest to build an empire off Google’s back
By Robert Andrews  
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Market indicators
Research: Mobile search ad spending has slowed down this year
By Robert Andrews  
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Market indicators
NFC payments already a $500 million business in Russia?
By Robert Andrews  
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Conference reports
Mobile can be the ‘personalization lens’ for offline stores
By Robert Andrews  
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Conference reports
Mobile voice interaction: all-seeing butlers will usurp virtual assistants
By Robert Andrews  
Executive Views

Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

VIEQUES, PR — Just three years ago, only 20% of Facebook’s business came from mobile ...

By Robert Andrews  
Executive Views
Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper
By Robert Andrews  
Executive Views
Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris
By Robert Andrews  
Executive Views
Facebook’s Harris On The Collision Of Performance And Brand Advertising
By Robert Andrews  
Executive Views
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
By Robert Andrews  
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Company strategy
Three billion flips later, Flipboard turns to video
By Robert Andrews  
2012 Consumer Electronics Show Showcases Latest Technology Innovations
Company strategy
YouTube finally enables skippable mobile ads
By Robert Andrews  
London 2012 offers first look at Olympic Torch design
Market indicators
Official Olympics numbers: online engagement was mostly mobile
By Robert Andrews  
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Market indicators
BBC’s ‘multi-platform Games’ reveals new appetite for live video, mobile browsing
By Robert Andrews  
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Company strategy
What’s a portal for in the mobile age? Sina searches its soul
By Robert Andrews  
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Market indicators
Forget ‘social media Olympics’, these are the mobile games
By Robert Andrews  
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Company strategy
NBC: Nearly half of Olympics streams are from mobile, tablet
By Robert Andrews  
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Company strategy
Look out, Zynga; China’s online game giants are coming to America
By Robert Andrews  
Executive Views

iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

AUSTIN — If you think you haven’t seen much evidence of location beacons’ use in a ma...

By Robert Andrews  
Executive Views
Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
By Robert Andrews  
Executive Views
Gaming Is The New Cinema: AdColony’s Barash
By Robert Andrews  
Executive Views
Mexicans Embracing Mobile Video in Big Numbers: Azteca’s De Cervantes
By Robert Andrews  
Executive Views
The New York Times has Moved to HTML5 Player, Here’s Why
By Robert Andrews  
Animated infographic: China’s mobile internet boom
Insights
Animated infographic: China’s mobile internet boom
By Robert Andrews  
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Funding analysis
Network Ten takes a stake in Zeebox Down Under
By Robert Andrews  
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Earnings analysis
Samsung waxes, HTC wanes in smartphone wars
By Robert Andrews  
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Company strategy
Spotify targets Pandora with its own mobile ‘radio’ service
By Robert Andrews  
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Company strategy
Mobile cloud DVR app BooxTV snapped up by Finnish telco
By Robert Andrews  
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Company strategy
Premier League’s technology-neutral soccer auction: how online rights shake out
By Robert Andrews  
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Company strategy
End of the road? AA aims to navigate travel books to digital
By Robert Andrews  
Businesspeople Using Cell Phones
M&A analysis
Thomson Reuters acquires Apsmart for mobile product development
By Robert Andrews  
Executive Views

Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

In the age of smart glass everywhere, what’s the difference between a TV and a phone ...

By Robert Andrews  
Executive Views
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
By Robert Andrews  
Executive Views
The Weather Channel Forecasts Mobile Engagement
By Robert Andrews  
Executive Views
Nexage, Acquired By Millennial, Thinks Big On Mobile
By Robert Andrews  
Executive Views
Ad Groups Look To Reimagine TV On Mobile Screens
By Robert Andrews  
angry-birds-and-mickey-mouse-from-steamboat-willie-o
Company strategy
Beyond the birds: Rovio finally ready to diversify?
By Robert Andrews  
shanghai-skyline-china-o
Market indicators
Digital reading beginning to take Chinese mindshare
By Robert Andrews  
USA – Techonology – Google Introduces T-Mobile G1
Funding analysis
Spanish mobile ad net TapTap takes $4.5 million to launch in America
By Robert Andrews  
Teenage boy listening to music
Market indicators
Forecast: Mobile content, ad sales to hit $67B in 2012
By Robert Andrews  
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Company strategy
Shazam For TV can go large with ITV ad sales deal
By Robert Andrews  
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IPO analysis
Zattikka buys three social gaming startups & takes on Zynga
By Robert Andrews  
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Funding analysis
BBCWW invests in mobile game tech firm Spaceport
By Robert Andrews  
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Company strategy
Telegraph Puts Mobile App In Subscription Bundle
By Robert Andrews  
Executive Views

Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

LONDON — UK consumers are spending insane amounts of time on their phones. So why are...

By Robert Andrews  
Executive Views
The Guardian to Relaunch Its Mobile App, Here’s Why
By Robert Andrews  
Executive Views
Time.com Sees A Fifth Of Video Views From Mobile Web
By Robert Andrews  
Executive Views
Nigerian News Consumers Jump Straight To Mobile First
By Robert Andrews  
Analyst Views
Mobile Is Killing Consoles’ TV Dreams: Author Lovell
By Robert Andrews  
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Company strategy
Bestsellers: Android’s Paid Market Is Alive, But Skews To Techie Tweaks
By Robert Andrews  
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Company strategy
Nokia Lumia’s TV Deal Broke UK Advertising Rules
By Robert Andrews  
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Company strategy
The Sun Newspaper Going Premium In Mobile App For £4.99 A Month
By Robert Andrews  
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M&A analysis
FT Buys Its Web App Maker; CEO Ridding’s Memo
By Robert Andrews  
The Apple iPhone 4s Is Released Worldwide
Market indicators
Mobile Data Use Expected To Grow 21x By 2015
By Robert Andrews  
Mobile News Consumption Is Highest In UK
Market indicators
Mobile News Consumption Is Highest In UK
By Robert Andrews  
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Market indicators
Japan Is The World’s Mobile Advertising Powerhouse
By Robert Andrews  
angry-birds-and-mickey-mouse-from-steamboat-willie-o
IPO analysis
Rovio Still Talking Up A Mickey Mouse IPO, Now In Hong Kong
By Robert Andrews  
Executive Views

AOL Set To Launch Mobile Native Ad Unit

BARCELONA — AOL will soon launch a native advertising unit aimed specifically at mobi...

By Robert Andrews  
Executive Views
Factual Enables Marketing Through ‘Anticipatory Computing’
By Robert Andrews  
Executive Views
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
By Robert Andrews  
Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
Executive Views
Tablets Aren’t Mobiles: Collective CEO Apprendi
By Robert Andrews  
Apple iPhone 4 Launches In China
Market indicators
Chinese Flock To Carry Out Mobile Searches
By Robert Andrews  
Fireworks in Oakley, July 3, 2010
Conference reports
Android’s China Problem – Schmidt Struggles To Keep Apps In His Market
By Robert Andrews  
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Conference reports
Schmidt Reckons Most TVs Will Have Google TV By Mid-2012
By Robert Andrews  
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Company strategy
From Leanback To Stand-Up, iPad’s Flipboard Flips To Phone
By Robert Andrews  
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Company strategy
Lonely Planet’s Mobile Travel Startup Launches, With Content From Rivals
By Robert Andrews  
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Market analysis
Far-East Round-Up: Social, Mobile Gaming Are Soaring
By Robert Andrews  
shazam-o
M&A analysis
Shazam Is Buying Back Its Own Core Patents To Go Multi-Media
By Robert Andrews  
Infographic: Financial Times’ New Mobile Audience
Company strategy
Infographic: Financial Times’ New Mobile Audience
By Robert Andrews  
Executive Views

InMobi’s Sarofian: Digital Marketing In ‘The Era Of You’

Mobile media are intensely personal. So how do marketers configured for an age of dem...

By Robert Andrews  
Executive Views
Time Inc To Launch Mobile Video Content Channel
By Robert Andrews  
Executive Views
Dailymotion To Crack Mobile Programmatic In Next Few Weeks
By Robert Andrews  
Executive Views
Weather Company’s Hadley: “Location Is The New Cookie”
By Robert Andrews  
Executive Views
Vimeo Fast-Forwards Mobile Video Updates
By Robert Andrews  
Mobile Apps Seeing ‘Astronomical’ Growth In China
Market indicators
Mobile Apps Seeing ‘Astronomical’ Growth In China
By Robert Andrews  
Europe Marches Its Airwaves Toward 4G By 2013
Company strategy
Europe Marches Its Airwaves Toward 4G By 2013
By Robert Andrews  
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M&A analysis
Sony Buys Ericsson Out Of JV To Make ‘Four-Screen Strategy’ With Mobile
By Robert Andrews  
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Company strategy
Nokia Sees ‘New Dawn’ With ‘The First Real Windows Phone’
By Robert Andrews  
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Company strategy
Nokia Has A Brimful Of Hope For Emerging ‘Smart’ Phone Markets
By Robert Andrews  
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Earnings analysis
Smartphone Competition And Restructuring Push Nokia To Q3 Loss
By Robert Andrews  
Michael Owen
Company strategy
Times Of India Grabs English Soccer Highlights For Indian Mobiles, Website
By Robert Andrews  
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Company strategy
Ericsson Enables In-App Android Payments Via Carrier Bills
By Robert Andrews  
Executive Views

Mobile Ad Net InMobi Considering Its Video Options

CANNES — InMobi has been known as a big name in mobile advertising for most of its fi...

By Robert Andrews  
Executive Views
Adobe Finds Tablets Racing Ahead For Retailers
By Robert Andrews  
Market indicators
All-singing devices are eating up MP3 player sales
By Robert Andrews  
Interviews
Interview: Google expands mobile mag products amid web threat
By Robert Andrews  
Company strategy
Sony puts animated .gif creation in more hands with mobile app
By Robert Andrews  
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Company strategy
Lonely Planet Launching Mobile Travel Startup ‘Wenzani’, Seeking Partners
By Robert Andrews  
Apple Announces New iPhone At Developers Conference
Company strategy
Haymarket On Mobile: ‘We’ve All Felt Held To Ransom By Apple’
By Robert Andrews  
Newspapers Are Messing Up Their Mobile Strategies, Researchers Say
Conference reports
Newspapers Are Messing Up Their Mobile Strategies, Researchers Say
By Robert Andrews  
M&A Round-Up: Zaypay, Wallaby, 49Games, JigoCity Get Snapped Up
M&A analysis
M&A Round-Up: Zaypay, Wallaby, 49Games, JigoCity Get Snapped Up
By Robert Andrews  
webb-ellis-rugby-world-cup-trophy-o
Company strategy
ITV’s Mobile Rugby Strategy Falls Over On Opening Day
By Robert Andrews  
tencent-application-center-o
Company strategy
China Gets Yet Another Android App Store From Tencent
By Robert Andrews  
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Company strategy
Google’s Android Attracts Anti-Trust Heat In South Korea
By Robert Andrews  
Tablets Have Displaced Mobile And Web As Paid Content’s Great Hope
Market indicators
Tablets Have Displaced Mobile And Web As Paid Content’s Great Hope
By Robert Andrews  
M&A analysis

Yelp buys Europe’s Qype for $50 million to globalize its local reviews

Against the threat from Google’s own local listings, Yelp is beefing up through acqui...

By Robert Andrews  
Conference reports
Mobile boom means big challenges for Vevo’s global roll-out
By Robert Andrews  
Company strategy
Movie streaming comes as part of UK’s pricey first 4G network
By Robert Andrews  
Market indicators
Telcos’ digital services could earn little yet still be valuable
By Robert Andrews  
Company strategy
Google, Yahoo see contrasting fortunes in South Korea
By Robert Andrews  
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Company strategy
For New Soccer Season, Betting Funds ESPN’s Mobile Ambitions
By Robert Andrews  
Magnifying glass and a stack of paper
Market indicators
UK Annual Digital Media Snapshot In Charts
By Robert Andrews  
Companies in Mobile 300