Reports

The Mobile Advertising Transparency Report: In Search Of Programmatic Empowerment

By Robert Andrews  
Executive Views
Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever
By Robert Andrews  
Leading Voices
Traffic Duplication Might Be A Bigger Problem Than Ad Fraud
By Oded Poncz, logoUbimo  
Leading Voices
Can Smartphones Swing The Primaries?
By Ran Ben-Yair, logoUbimo  
Executive Views
Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo
By Robert Andrews  
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Executive Views
BoA’s Paskalis Has Three Key Questions For Mobile Ads
By Robert Andrews  
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Executive Views
It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell
By Robert Andrews  
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Executive Views
Brands Need Education On Cross-Device Attribution: OpenX’s Mesa
By Robert Andrews  
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Executive Views
Location Data Boosts Ad Effectiveness: Factual’s Jonas
By Robert Andrews  
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Executive Views
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
By Robert Andrews  
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Executive Views
Light Reaction’s Markarian On Mobile Ad Considerations
By Robert Andrews  
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Executive Views
Mobile Ads Going Up The Funnel: AppNexus’ Gilbert
By Robert Andrews  
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Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
By Robert Andrews  
Executive Views

Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg

BARCELONA — Much of the unconnected world is coming on to the internet, skipping land...

By Robert Andrews  
Executive Views
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
By Robert Andrews  
Executive Views
Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO
By Robert Andrews  
Executive Views
For Mobile Ads, ‘Less Is More’, Relevancy Rules: LiveRail’s Arnstein
By Robert Andrews  
Executive Views
GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions
By Robert Andrews  
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Executive Views
Advertisers Lagging Consumers On Mobile: IPG’s Johnson
By Robert Andrews  
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Executive Views
Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters
By Robert Andrews  
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Analyst Views
Ad-Blocking Fears Are Overblown: Pivotal’s Wieser
By Robert Andrews  
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Executive Views
Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski
By Robert Andrews  
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Market analysis
UK Native Advertising: Is Mobile the Way to Go?
By Robert Andrews  
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Executive Views
Adelphic Its Brings Mobile “Cookie Proxy” To Europe
By Robert Andrews  
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Executive Views
Kargo ‘Takes Over’ Mobile Editorial With Brand Ads
By Robert Andrews  
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Executive Views
iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua
By Robert Andrews  
Executive Views

Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

AUSTIN — The online advertising world is fast moving from the medium screen to the sm...

By Robert Andrews  
Executive Views
Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch
By Robert Andrews  
Executive Views
Gaming Is The New Cinema: AdColony’s Barash
By Robert Andrews  
Executive Views
eXelate Launching TV-Mobile Ad Solution: CEO Zagorski
By Robert Andrews  
Executive Views
Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut
By Robert Andrews  
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Executive Views
BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game
By Robert Andrews  
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Executive Views
Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO
By Robert Andrews  
USA – Techonology – Google Introduces T-Mobile G1
Market analysis
Mobile CTRs in the UK Aren’t Impressive
By Robert Andrews  
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Reports
UK Mobile Ad Effectiveness 2014
By Robert Andrews  
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Executive Views
Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young
By Robert Andrews  
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Executive Views
Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads
By Robert Andrews  
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Executive Views
Nexage, Acquired By Millennial, Thinks Big On Mobile
By Robert Andrews  
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Executive Views
Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins
By Robert Andrews  
Market analysis

Video and Mobile Are One Happy Couple in the UK

Digital advertising executives used to make the perennially hopeful proclamation that...

By Robert Andrews  
Reports
UK Mobile Ad Spending 2014
By Robert Andrews  
Executive Views
Ad Groups Look To Reimagine TV On Mobile Screens
By Robert Andrews  
Executive Views
Video Ads Perform Better On Mobile: Jun Group CEO
By Robert Andrews  
Executive Views
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains
By Robert Andrews  
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Executive Views
Mobile Ads Must Be More Interactive: MediaCom’s Phillips
By Robert Andrews  
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Executive Views
Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg
By Robert Andrews  
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Executive Views
Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan
By Robert Andrews  
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Executive Views
BBC Research: Mobile Is Best Device To Reach Affluent Consumers
By Robert Andrews  
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Executive Views
Xaxis Combats TV Distraction With Synchronized Mobile Ads
By Robert Andrews  
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Executive Views
Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook
By Robert Andrews  
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Executive Views
Nielsen’s Hasker: Mobile Measurement Is The Future Of Our Business
By Robert Andrews  
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Interviews
Group M’s Xaxis Goes Large With TV-Synced Two-Screen Ads
By Robert Andrews  
Executive Views

Advertisers Must Harness Long-Term Data: InMobi’s Cordero

Mobile ad company InMobi says it is trying not only to encourage advertisers to use m...

By Robert Andrews  
Executive Views
Starcom’s Mobile Chief: “Mobile Is Not An Island”
By Robert Andrews  
Executive Views
App Developers Gain Power From Native: InMobi’s Majumdar
By Robert Andrews  
Executive Views
Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani
By Robert Andrews  
Executive Views
Treat Mobile Ads Like Episodes To Gain Insight: InMobi’s Venkatesh
By Robert Andrews  
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Executive Views
Storm8 Aims To Double Its Mobile Gaming Network
By Robert Andrews  
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Executive Views
Shazam Lets Advertisers Follow Consumers, CEO Riley
By Robert Andrews  
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Executive Views
In-App Purchase Not A Silver Bullet: Soko’s Cooper
By Robert Andrews  
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Executive Views
‘Human Algorithms’ Key To App Success: InMobi’s Bapna
By Robert Andrews  
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Executive Views
AOL Set To Launch Mobile Native Ad Unit
By Robert Andrews  
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Executive Views
Factual Enables Marketing Through ‘Anticipatory Computing’
By Robert Andrews  
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Executive Views
Apps Are Best For Mobile Marketing: Mindshare’s Johnston
By Robert Andrews  
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Executive Views
Messaging Could Light Up Mobile Monetization: InMobi’s Yu
By Robert Andrews  
Executive Views

Mobile Changes Ad Buying Entirely with 10X Data: InMobi’s Frisbie

BARCELONA  — We’re not just in a “mobile-first” world when it comes to advertising, a...

By Robert Andrews  
Executive Views
Tablets Aren’t Mobiles: Collective CEO Apprendi
By Robert Andrews  
Executive Views
Starcom’s Kienast: Connected Home Will Rocket Mobile Advertising
By Robert Andrews  
Executive Views
Jun Group Driving Native Video Ads To Apps
By Robert Andrews  
Executive Views
Millennial’s Seifer: The Two Key Data For Mobile Ads
By Robert Andrews  
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
By Robert Andrews  
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Executive Views
VivaKi’s Kurt Unkel: Programmatic Is Here But Mobile Is In Testing
By Robert Andrews  
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Market indicators
Research: Apple pulling ahead of Samsung in mobile advertising stakes
By Robert Andrews  
USA – Techonology – Google Introduces T-Mobile G1
Funding analysis
Spanish mobile ad net TapTap takes $4.5 million to launch in America
By Robert Andrews  
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Interviews
Interview: Blyk Targeting US Operators After Shifting Direction
By Robert Andrews  
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Interviews
Interview: Blyk, Orange Chiefs Plan To Sell Ads Together
By Robert Andrews  
Interview: Andrew Shaw, online managing director, PRS For Music: Rates reform under the spotlight
Interviews
Interview: Andrew Shaw, online managing director, PRS For Music: Rates reform under the spotlight
By Robert Andrews  
Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
Interviews
Interview: Pekka Ala-Pietila, CEO, Blyk: Mobile Advertising Is Not One Monolithic Market
By Robert Andrews  
Companies in Mobile advertising 60