Mobile advertising 78

The Mobile Advertising Transparency Report: In Search Of Programmatic Empowerment

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Kargo’s Kargman Expects Big Mobile Year With NBC, Unilever

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Can Smartphones Swing The Primaries?

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Traffic Duplication Might Be A Bigger Problem Than Ad Fraud

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Infinite Mobile Ads Demand Platform-Specific Creative: MEC’s Sobo

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BoA’s Paskalis Has Three Key Questions For Mobile Ads

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It’s Still Not The Year Of Mobile Advertising: WPP’s Sorrell

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Brands Need Education On Cross-Device Attribution: OpenX’s Mesa

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Location Data Boosts Ad Effectiveness: Factual’s Jonas

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More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan

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Light Reaction’s Markarian On Mobile Ad Considerations

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Mobile Ads Going Up The Funnel: AppNexus’ Gilbert

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Ditch Last-Click Attribution On Mobile: Google’s Carrington

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Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg

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Native Must Make Mobile Ads Relevant: Facebook’s Arnstein

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Video Is An Antidote To Mobile Ad Blocking: Mediaocean CEO

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For Mobile Ads, ‘Less Is More’, Relevancy Rules: LiveRail’s Arnstein

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GroupM Ad Ops Chief Joe Barone on Ad-Blocking: Industry Challenges and Solutions

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Advertisers Lagging Consumers On Mobile: IPG’s Johnson

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Big Change in Video Ad Format with the Rise of Vertical (Portrait), GroupM’s Rob Norman Explains Why it Matters

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski

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UK Native Advertising: Is Mobile the Way to Go?

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Adelphic Its Brings Mobile “Cookie Proxy” To Europe

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Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

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iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

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Mobile Video Ads Going Prime-Time: Opera Mediaworks CEO

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Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch

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Gaming Is The New Cinema: AdColony’s Barash

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eXelate Launching TV-Mobile Ad Solution: CEO Zagorski

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Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

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BrightRoll’s Mosher: Yahoo To Change the Mobile Ad Game

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Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

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Mobile CTRs in the UK Aren’t Impressive

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UK Mobile Ad Effectiveness 2014 – Questions on Mobile’s March to the Top

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Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

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Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

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Nexage, Acquired By Millennial, Thinks Big On Mobile

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Mobile Video Ads Must Go Short And Get Out: Supersonic’s Salins

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Video and Mobile Are One Happy Couple in the UK

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UK Mobile Ad Spending 2014 – On Course to Dent Desktop and Topple TV as Leading Channel

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Ad Groups Look To Reimagine TV On Mobile Screens

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Video Ads Perform Better On Mobile: Jun Group CEO

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Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg

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Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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BBC Research: Mobile Is Best Device To Reach Affluent Consumers

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Xaxis Combats TV Distraction With Synchronized Mobile Ads

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Mobile Ad Spend Lags Device Usage: SMG’s Easterbrook

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