Mobile 709

Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin

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TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

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VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman

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Location Data Boosts Ad Effectiveness: Factual’s Jonas

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More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan

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Light Reaction’s Markarian On Mobile Ad Considerations

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Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma

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Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken

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‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin

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Ditch Last-Click Attribution On Mobile: Google’s Carrington

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Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg

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Native Must Make Mobile Ads Relevant: Facebook’s Arnstein

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Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

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Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan

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Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper

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Facebook Page Redesign Chases ‘Frictionless’ Commerce: Harris

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Facebook’s Harris On The Collision Of Performance And Brand Advertising

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Advertisers Lagging Consumers On Mobile: IPG’s Johnson

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Taboola Adds AP To List Of Publisher Clients

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Addressable TV will Provide Unprecedented Granularity, SMG’s Scheppach

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BBC News Moves With ‘Sticky Video’ Times: Davies

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Ad-Blocking Fears Are Overblown: Pivotal’s Wieser

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Facebook’s Off-Site Ads Out-Perform Mobile Display: Jakubowski

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J. Walter Thompson Turns Health Data In To Results for Client Johnson & Johnson

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Three Biggest Ad Trends By SMG CEO Desmond

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Kargo ‘Takes Over’ Mobile Editorial With Brand Ads

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iBeacons Can Enable Precise Mobile Marketing: MEC’s Pasqua

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Screen Size Not The Only Mobile Responsive Variable: Adaptive’s Lynch

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Gaming Is The New Cinema: AdColony’s Barash

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Mexicans Embracing Mobile Video in Big Numbers: Azteca’s De Cervantes

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The New York Times has Moved to HTML5 Player, Here’s Why

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Apps Are Hot, “Web Is AM Radio”: Jun CEO Reichgut

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15 Billion Video Devices By 2020: Ericsson

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Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

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Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

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How Ad Execs Think Differently About Mobile

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The Problem With Video Pre-Rolls: Teads’ Jim Daily

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Marketers Can Reach ‘Meerkats’ With Mobile: Weather Channel’s Dan Young

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Interstitial Better Than Auto-Play: Jun CEO Mulls New Mobile Ads

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Mobiles Are Now Subscribers’ TVs & DVRs: Comcast’s Strauss

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Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz

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The Weather Channel Forecasts Mobile Engagement

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Nexage, Acquired By Millennial, Thinks Big On Mobile

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Ad Groups Look To Reimagine TV On Mobile Screens

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Video Ads Perform Better On Mobile: Jun Group CEO

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Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains

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Mobile Ads Must Be More Interactive: MediaCom’s Phillips

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Google’s Benson: Mobile Is Driving Video Consumption

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Disney Apps’ Reboot Improves Kids’ Engagement

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Mobile Stream Simplifies Fragmented Formats: Maxus’ Egan

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