Executive Views

Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss

VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-view...

By Robert Andrews  
Executive Views
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
By Robert Andrews  
Executive Views
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
By Robert Andrews  
Executive Views
Twitter’s Greenberger on News Platform for Advertisers
By Robert Andrews  
Executive Views
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
By Robert Andrews  
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Executive Views
Vimeo Fast-Forwards Mobile Video Updates
By Robert Andrews  
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Analyst Views
Forrester’s Nail: Online Will Kill The DVR
By Robert Andrews  
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Executive Views
NowThisNews Squeezes Short Video News, Ads In To Social Nets
By Robert Andrews  
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Executive Views
Time Inc. Readies Spin-off as Video Moves Front and Center
By Robert Andrews  
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Executive Views
Dailymotion Set To Add Third-Party Data For Ad Sales
By Robert Andrews  
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Executive Views
ABC News’ Vance: Video Comes Out To Play At Night On Tablets
By Robert Andrews  
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Executive Views
With Mobile Video Consumption Boom, ABC News Launches New App
By Robert Andrews  
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Executive Views
TouchCast Courts News Publishers With Desktop Video Suite
By Robert Andrews  
Reports

Newspaper Publishing Industry Outlook 2018-22

By Robert Andrews  
Executive Views
Next Up For Nielsen: Measuring Podcasts
By Robert Andrews  
Executive Views
Podcasts Expand New York Times Content Ambitions as Marketers Follow
By Robert Andrews  
Reports
Italy Newspaper Publishing Outlook 2018-22
By Robert Andrews  
Executive Views
Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music
By Robert Andrews  
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Executive Views
SMG’s Skiko: Advertisers Want More Videos For Multi-Cultural Viewers
By Robert Andrews  
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Executive Views
Turn’s Balabanian: Multi-Platform Addressable Ads Are Here
By Robert Andrews  
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Executive Views
Zeebox App Now TV Remote for Comcast’s Xfinity Service
By Robert Andrews  
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Executive Views
Video News Syndicator NDN in Pact with Berkshire Hathaway Papers
By Robert Andrews  
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Executive Views
Video News Syndicator NDN in Pact with Berkshire Hathaway Papers
By Robert Andrews  
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Executive Views
TubeMogul in Pact with IPG Mediabrands for Programmatic Effort
By Robert Andrews  
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Executive Views
Hearst Sees Merger Of Programmatic And Ad Ops
By Robert Andrews  
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Executive Views
NYT’s Prohaska: Programmatic And Conventional Ads Can Co-Exist
By Robert Andrews  
Interviews

‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

After a couple of years of discovery, many agency networks are now normalising progra...

By Robert Andrews  
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
Analyst Views
Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey
By Robert Andrews  
Reports
Netherlands Newspaper Publishing Outlook 2016-20
By Robert Andrews  
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Executive Views
Qualcomm To Put Adaptive-Bitrate Video Standard On More Phones
By Robert Andrews  
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Executive Views
Dailymotion’s Vine-like Rival Targets Amateur Creatives
By Robert Andrews  
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Executive Views
Nielsen Beet Summit: New Video Landscape Requires New Tech Tools
By Robert Andrews  
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Executive Views
Research: Original Web Video Ads Outperform TV Shovelware
By Robert Andrews  
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Executive Views
Research: IPG Zeroes In On Tablet Video Users
By Robert Andrews  
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Executive Views
Research: Tablet Video Apps Capture Viewers Better Than TV
By Robert Andrews  
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Executive Views
BlurbIQ Plugs In To LiveRail For Targeted Interactive Video Ads
By Robert Andrews  
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Executive Views
Veenome’s Video Load Set To Grow After ‘Collective’ Deal
By Robert Andrews  
Executive Views

Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data

Bloomberg Media wants all its outposts to remain free. That’s going to require contin...

By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
Analyst Views
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
By Robert Andrews  
Executive Views
Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience
By Robert Andrews  
Executive Views
No Nudes Is Good News, As Playboy Bares All For Upfronts
By Robert Andrews  
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Executive Views
VivaKi’s Paul: Programmatic Proof Will Turn On More Premium Publishers
By Robert Andrews  
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Executive Views
Ad Creatives Need To Adopt Programmatic Testing, Starcom’s Tracey Paull
By Robert Andrews  
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Executive Views
Video’s Chicken-And-Egg Problem: ‘Not Enough Programmatic Inventory’
By Robert Andrews  
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Executive Views
Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update
By Robert Andrews  
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Executive Views
Videology Reboots To Offer Combined Programmatic And Manual Video Ad Buying
By Robert Andrews  
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Executive Views
Mobile Ad Net InMobi Considering Its Video Options
By Robert Andrews  
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Executive Views
‘Mass Relevance’ Aims To Bridge Paid And Earned With Owned
By Robert Andrews  
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Executive Views
ZEFR’s BrandID Helps Brands See ‘Enormous Magnitude’ Of YouTube Fan Uploads
By Robert Andrews  
Executive Views

TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

We report every day on the burgeoning number of ad-tech vendors helping advertisers p...

By Robert Andrews  
Executive Views
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
By Robert Andrews  
Executive Views
Location Data Boosts Ad Effectiveness: Factual’s Jonas
By Robert Andrews  
Executive Views
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
By Robert Andrews  
Executive Views
Light Reaction’s Markarian On Mobile Ad Considerations
By Robert Andrews  
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Executive Views
Adobe Finds Tablets Racing Ahead For Retailers
By Robert Andrews  
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Reports
Newspaper Publishing Industry Outlook 2013-17
By Robert Andrews  
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Reports
Italy Newspaper Publishing Outlook 2013-17
By Robert Andrews  
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Company strategy
Jam tomorrow for Xbox One’s TV dreams?
By Robert Andrews  
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Executive Views
Maxus’ Cartwright: Nine In 10 Online Video Ads Are TV Spots
By Robert Andrews  
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Executive Views
Xaxis’ Markarian: ‘Programmatic buying is the future of video advertising’
By Robert Andrews  
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Executive Views
MediaCom’s Hodge: TV And Video Ads Are Not Created Equally
By Robert Andrews  
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Executive Views
zeebox’s Next Step: Social TV For Time Shifters
By Robert Andrews  
Executive Views

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the ad...

By Robert Andrews  
Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews  
Executive Views
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan
By Robert Andrews  
Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
By Robert Andrews  
Executive Views
One Screen Good, All Screens Better: Bloomberg’s Caine
By Robert Andrews  
Paywalls, subscriptions and new paid content models
Sessions
Paywalls, subscriptions and new paid content models
Joined by Robert Andrews  
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Company strategy
Belgian media planning shared digital content passport
By Robert Andrews  
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Market indicators
Digital boom couldn’t stop 2012 entertainment slump in UK
By Robert Andrews  
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Company strategy
Mail.ru kills its Twitter killer, wants a bigger slice of VK
By Robert Andrews  
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M&A analysis
Targets missed, Nook sells stake to Pearson to secure book distribution
By Robert Andrews  
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Market indicators
Christmas content: ebooks boom, iOS uplift
By Robert Andrews  
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Market indicators
All-singing devices are eating up MP3 player sales
By Robert Andrews  
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Market indicators
Why France leads the IPTV world — but isn’t winning the race
By Robert Andrews  
Executive Views

Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospe...

By Robert Andrews  
Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
By Robert Andrews  
Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
Executive Views
Facebook Wants Advertisers To Think Different About Auto-Play
By Robert Andrews  
Executive Views
PubMatic Refocuses On Premium To Avoid Commoditized Ads
By Robert Andrews  
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Analyst Views
Analysts: Apple may have better shot at Apple TV outside the US
By Robert Andrews  
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Interviews
Interview: Spotify exec on royalties and keeping labels happy
By Robert Andrews  
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Company strategy
Europe wants to smash ‘barriers’ to digital health
By Robert Andrews  
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Company strategy
Spotify solves discovery by discovering music ain’t so social after all
By Robert Andrews  
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Company strategy
Can a ‘Spotify for books’ really work?
By Robert Andrews  
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Company strategy
Tail wags dog – The Times subsidizes Nexus 7 to snag subscribers
By Robert Andrews  
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Company strategy
There’s life in iTunes yet – global expansion is good news for labels
By Robert Andrews  
FBI To Investigate News Corp. In Phone Hacking Allegations
Company strategy
News Corp.’s divorce of convenience: publishing loses Hollywood’s embrace
By Robert Andrews  
Executive Views

Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

LONDON — So far, “programmatic” systems of online ad trading have been applied to sta...

By Robert Andrews  
Executive Views
Adobe’s Three Solutions For TV Everywhere
By Robert Andrews  
Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views
The Importance Of Video Ad Measurement, By A+E’s Boykoff
By Robert Andrews  
Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
By Robert Andrews  
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Company strategy
Leveson: Social media and blogs aren’t popular enough to carry proper news
By Robert Andrews  
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Company strategy
Google mobilizes users in fight for robots’ core values
By Robert Andrews  
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Company strategy
Content and commerce collide in Grazia‘s iPad edition
By Robert Andrews  
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Company strategy
ITN amplifies ‘citizen’ video journalism with TruthLoader
By Robert Andrews  
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Market indicators
Guardian and BBC battle for traffic in the Big Apple
By Robert Andrews  
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Company strategy
Future selling $1 million per month in tablet magazines
By Robert Andrews  
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Company strategy
FT Deutschland skips online-only, closes entirely
By Robert Andrews  
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Essays
New BBC boss should stick with Entwistle’s bold online plan
By Robert Andrews  
Executive Views

The Three Prongs Of Adobe’s TVMM Platform

FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. B...

By Robert Andrews  
Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
Executive Views
Adobe Primetime’s Prime Targets For 2016
By Robert Andrews  
Executive Views
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
By Robert Andrews  
Executive Views
How Nielsen Helps Networks & Brands Understand Social Viewing
By Robert Andrews  
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Company strategy
Russia’s lackluster digital music market gets Opera tunes while iTunes waits
By Robert Andrews  
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Market indicators
Research: Apple pulling ahead of Samsung in mobile advertising stakes
By Robert Andrews  
Companies in Media 1015