VIEQUES, PR — Digital advertisers need a common metric for what constitutes user-view...
After a couple of years of discovery, many agency networks are now normalising progra...
Bloomberg Media wants all its outposts to remain free. That’s going to require contin...
We report every day on the burgeoning number of ad-tech vendors helping advertisers p...
VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the ad...
FORT LAUDERDALE — The world of advertising technology is opening up impressive prospe...
LONDON — So far, “programmatic” systems of online ad trading have been applied to sta...
FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. B...