Executive Views

Slate Publisher Sees ‘Huge Business’ Potential In Podcasts

CHICAGO — For many, it is a forgotten medium that never quite fulfilled its promise. ...

By Robert Andrews  
Executive Views
Video Is For Everyone: Kaltura’s Tsur
By Robert Andrews  
Executive Views
Beamly Wants To ‘Super-Charge’ Ads After Pivot ‘Step Change’
By Robert Andrews  
Executive Views
Cars.com’s Kraut Sees Ad Value In Data After Gannett Sale
By Robert Andrews  
Executive Views
AdTech Banker Kawaja: Video Ad Platforms Need To Differentiate
By Robert Andrews  
Warner calls on moblog for movie promo
Company strategy
Warner calls on moblog for movie promo
By Robert Andrews  
Apple vs Apple: Jobs and McCartney bury hatchet
Company strategy
Apple vs Apple: Jobs and McCartney bury hatchet
By Robert Andrews  
Mobile networks ‘mull new-build search engine’
Company strategy
Mobile networks ‘mull new-build search engine’
By Robert Andrews  
YouTubers would flee video ads
Market indicators
YouTubers would flee video ads
By Robert Andrews  
Murdoch gets his hands on Crazy Frog
Company strategy
Murdoch gets his hands on Crazy Frog
By Robert Andrews  
AdMob shows billion mobile ads in a year
Company strategy
AdMob shows billion mobile ads in a year
By Robert Andrews  
Google TV ‘hoax’ gets viewers clicking
Company strategy
Google TV ‘hoax’ gets viewers clicking
By Robert Andrews  
Google plans ads on local billboards
Company strategy
Google plans ads on local billboards
By Robert Andrews  
Reports

Newspaper Publishing Industry Outlook 2018-22

By Robert Andrews  
Executive Views
Next Up For Nielsen: Measuring Podcasts
By Robert Andrews  
Executive Views
Podcasts Expand New York Times Content Ambitions as Marketers Follow
By Robert Andrews  
Reports
Italy Newspaper Publishing Outlook 2018-22
By Robert Andrews  
Executive Views
Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music
By Robert Andrews  
Viewers call the Super Bowl ad shots
Company strategy
Viewers call the Super Bowl ad shots
By Robert Andrews  
Connected questions from LinkedIn pros
Company strategy
Connected questions from LinkedIn pros
By Robert Andrews  
‘360-degree’ view of site metrics
Insights
‘360-degree’ view of site metrics
By Robert Andrews  
Google services begin to trump rivals
Market indicators
Google services begin to trump rivals
By Robert Andrews  
Social networks to boom while net spend ‘slows’?
Market indicators
Social networks to boom while net spend ‘slows’?
By Robert Andrews  
Mobile users ‘annoyed’ by text ads
Insights
Mobile users ‘annoyed’ by text ads
By Robert Andrews  
Interview with Gil Penchina of Wikia
Interviews
Interview with Gil Penchina of Wikia
By Robert Andrews  
Q&A: Jyri Engeström of Jaiku
Interviews
Q&A: Jyri Engeström of Jaiku
By Robert Andrews  
Executive Views

New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss

VIEQUES, PR — Age, gender and demographic just don’t cut it anymore. In the new age o...

By Robert Andrews  
Executive Views
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
By Robert Andrews  
Executive Views
Twitter’s Greenberger on News Platform for Advertisers
By Robert Andrews  
Executive Views
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
By Robert Andrews  
Executive Views
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
By Robert Andrews  
Pink is the new black, search stats say
Company strategy
Pink is the new black, search stats say
By Robert Andrews  
Mobile video entrant aims to rock US vote
Company strategy
Mobile video entrant aims to rock US vote
By Robert Andrews  
Greenpeace delivers campaign message by moblog
Company strategy
Greenpeace delivers campaign message by moblog
By Robert Andrews  
Utube sues YouTube, seeking pay-out
Company strategy
Utube sues YouTube, seeking pay-out
By Robert Andrews  
Google’s noun-sense falls on deaf ears
Company strategy
Google’s noun-sense falls on deaf ears
By Robert Andrews  
ITV swells crew to chase online ads
Company strategy
ITV swells crew to chase online ads
By Robert Andrews  
Digg “turns down” Murdoch’s takeover offer
M&A analysis
Digg “turns down” Murdoch’s takeover offer
By Robert Andrews  
Tube could be giant viral music network
Company strategy
Tube could be giant viral music network
By Robert Andrews  
Executive Views

Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats

Even as Pandora expands its advertising offering to video, some ad agencies are start...

By Robert Andrews  
Executive Views
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
By Robert Andrews  
Executive Views
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
By Robert Andrews  
Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
Executive Views
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
By Robert Andrews  
PR bloggers stand up and be counted
Insights
PR bloggers stand up and be counted
By Robert Andrews  
Slate gives podcasts the silent treatment
Company strategy
Slate gives podcasts the silent treatment
By Robert Andrews  
Podcast addition for Liverpool business weekly
Company strategy
Podcast addition for Liverpool business weekly
By Robert Andrews  
Humphrys beats Moyles in podcast tussle
Company strategy
Humphrys beats Moyles in podcast tussle
By Robert Andrews  
Observer launches food podcast
Company strategy
Observer launches food podcast
By Robert Andrews  
Gervais podcast downloads defy expectations
Company strategy
Gervais podcast downloads defy expectations
By Robert Andrews  
Greenslade sees the light?
Company strategy
Greenslade sees the light?
By Robert Andrews  
BBC tweaks homepage design
Company strategy
BBC tweaks homepage design
By Robert Andrews  
Executive Views

The Atlantic Embraces Social Distribution, Responsibly

VAIL, CO — In a world where Facebook, Twitter, Snapchat and Apple are all vying to di...

By Robert Andrews  
Executive Views
The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains
By Robert Andrews  
Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
By Robert Andrews  
Sessions
Fireside chat: Innovation and partnerships
Hosted by Robert Andrews  
Sessions
Fireside chat: Making partnerships work
Hosted by Robert Andrews  
Companies in Media 1015