Executive Views

Podcasts Expand New York Times Content Ambitions as Marketers Follow

When The New York Times launched its The Daily podcast a year ago, it had its share o...

By Robert Andrews  
Reports
Italy Newspaper Publishing Outlook 2018-22
By Robert Andrews  
Executive Views
Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music
By Robert Andrews  
Reports
Africa Newspaper Publishing Outlook 2017-21
By Robert Andrews  
Reports
Newspaper Publishing Industry Outlook 2017-21
By Robert Andrews  
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Executive Views
Tech Means ‘Creative Renaissance’ For TV: SMG’s Scheppach
By Robert Andrews  
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Executive Views
Video Touches TV-Shy Millennials: AOL’s Anderson
By Robert Andrews  
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Executive Views
Video Is The Web’s Third Age: AOL’s Martinez
By Robert Andrews  
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Executive Views
Mediaocean Extends Digital Video Ads With Videology
By Robert Andrews  
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Executive Views
Black Arrow See Dynamic Ad Insertion Appetite Grow
By Robert Andrews  
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Executive Views
Wall Street Journal & BBC News Using TouchCast Interactive Video
By Robert Andrews  
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Executive Views
UK’s BSkyB Investing in U.S. Digital Media and AdTech
By Robert Andrews  
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Executive Views
Unbundle TV Or Suffer: BSkyB’s Perchard
By Robert Andrews  
Reports

Newspaper Publishing Industry Outlook 2018-22

By Robert Andrews  
Executive Views
Next Up For Nielsen: Measuring Podcasts
By Robert Andrews  
Reports
Italy Newspaper Publishing Outlook 2017-21
By Robert Andrews  
Executive Views
New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat
By Robert Andrews  
Executive Views
Tapad’s O’Loughlin Targets Humans Using Diverse Data
By Robert Andrews  
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Executive Views
Facebook Passes YouTube For Desktop Video: comScore’s Fulgoni
By Robert Andrews  
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Executive Views
Video Ads Boost TV Campaigns: UM’s Kinniburgh
By Robert Andrews  
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Executive Views
UK’s Sky Aims For Multi-Platform Sequential Advertising
By Robert Andrews  
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Executive Views
Screen Hierarchy Is Being Shattered: SMG’s Fryett
By Robert Andrews  
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Executive Views
Bigger iPhone Will Unleash Small Video: ZenithOptimedia’s De Cruz
By Robert Andrews  
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Executive Views
VOD Ad Prices Frustrate Some UK Buyers: Magna Global’s Oliver
By Robert Andrews  
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Executive Views
‘Digital Media’ Are Behind Us: Starcom MediaVest’s Sheehy
By Robert Andrews  
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Executive Views
Supply Constraint Benefits Video Publishers: Xaxis’ Bidon
By Robert Andrews  
Interviews

‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

After a couple of years of discovery, many agency networks are now normalising progra...

By Robert Andrews  
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
Analyst Views
Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey
By Robert Andrews  
Reports
Netherlands Newspaper Publishing Outlook 2016-20
By Robert Andrews  
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Executive Views
TV, Online Video Collision Accelerating: Brightcove’s Gaydon
By Robert Andrews  
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Executive Views
Asia-Pacific’s Diverse Range for Programmatic: Xaxis’ De Rijk
By Robert Andrews  
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Executive Views
Growing Demand For Video Quality Tests Networks: Akamai’s Michel
By Robert Andrews  
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Executive Views
Unlocking European Video Harder Than Display: BrightRoll’s Mitchell
By Robert Andrews  
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Executive Views
Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough
By Robert Andrews  
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Executive Views
IPTV Even Better Than Mobile For Music’s Vevo
By Robert Andrews  
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Executive Views
EU TV Embracing Data Faster Than US: Videology’s Jamboretz
By Robert Andrews  
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Executive Views
Publishers May Soon Sell TV-Synced Ads: Civolution’s Maris
By Robert Andrews  
Executive Views

Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data

Bloomberg Media wants all its outposts to remain free. That’s going to require contin...

By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
Analyst Views
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
By Robert Andrews  
Executive Views
Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience
By Robert Andrews  
Executive Views
No Nudes Is Good News, As Playboy Bares All For Upfronts
By Robert Andrews  
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Executive Views
BrightRoll Eager For Slice Of Linear TV Ad Business
By Robert Andrews  
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Executive Views
BuzzFeed Beefs Up Video Plans With New Funding
By Robert Andrews  
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Executive Views
Mail Online Aims To Go Large With Rich, Native Video Ads
By Robert Andrews  
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Executive Views
Ebuzzing’s Daily: We’ll Be 30% Programmatic In Three Years
By Robert Andrews  
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Executive Views
Content Must Be Created Through A Social Lens: Ogilvy’s Marks
By Robert Andrews  
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Executive Views
Video Ads Perform Better On Mobile: Jun Group CEO
By Robert Andrews  
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Executive Views
Yahoo Gets Post-Web Analytics With Flurry: Jun’s Reichgut explains
By Robert Andrews  
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Executive Views
Simulmedia’s Morgan: TV Finally Embracing Ad Tech
By Robert Andrews  
Executive Views

TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

We report every day on the burgeoning number of ad-tech vendors helping advertisers p...

By Robert Andrews  
Executive Views
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
By Robert Andrews  
Executive Views
Location Data Boosts Ad Effectiveness: Factual’s Jonas
By Robert Andrews  
Executive Views
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
By Robert Andrews  
Executive Views
Light Reaction’s Markarian On Mobile Ad Considerations
By Robert Andrews  
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Executive Views
Simulmedia’s Morgan: TV Is The Real Ad Superhighway
By Robert Andrews  
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Executive Views
Attribution Is ‘Game-Changer’ For AOL’s Adap.tv
By Robert Andrews  
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Executive Views
Best Video Ads Are Moving to Private Exchanges: Videology’s Jamboretz
By Robert Andrews  
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Executive Views
Dijit And Viggle Make Reminder-And-Reward TV ‘Circle’
By Robert Andrews  
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Executive Views
Canoe Catches A Wave After VOD Ad Pivot
By Robert Andrews  
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Executive Views
Guardian’s Cordrey On News Readers’ Daily Rhythm
By Robert Andrews  
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Executive Views
Content Has Elevated Itself Above Advertising: MediaCom’s Morris
By Robert Andrews  
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Executive Views
LinkedIn’s Weiner: We Will be the Definitive Professional Publishing Platform
By Robert Andrews  
Executive Views

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the ad...

By Robert Andrews  
Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews  
Executive Views
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan
By Robert Andrews  
Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
By Robert Andrews  
Executive Views
One Screen Good, All Screens Better: Bloomberg’s Caine
By Robert Andrews  
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Executive Views
BBC Worldwide, Google Endeavor To Merge TV, Online Ads
By Robert Andrews  
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Executive Views
Heineken Taps TubeMogul for Programmatic Campaign
By Robert Andrews  
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Executive Views
Advertisers Pull TV Spend As Viewers Move Online: OMD’s: Karo
By Robert Andrews  
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Executive Views
Disney Apps’ Reboot Improves Kids’ Engagement
By Robert Andrews  
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Executive Views
Scripps Sets Out To Softly Sync Its Divided Channels
By Robert Andrews  
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Executive Views
Data Mining Can Cure TV Fragmentation: ThinkAnalytics’ Martin
By Robert Andrews  
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Executive Views
Online GRP Standard In ‘A Year Or Two’: IAB’s Mane
By Robert Andrews  
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Executive Views
Zeebox Users Up After Beamly Rebrand
By Robert Andrews  
Executive Views

Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospe...

By Robert Andrews  
Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
By Robert Andrews  
Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
Executive Views
Facebook Wants Advertisers To Think Different About Auto-Play
By Robert Andrews  
Executive Views
PubMatic Refocuses On Premium To Avoid Commoditized Ads
By Robert Andrews  
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Executive Views
Online Media Measurement: It’s Not Like Betamax Vs VHS
By Robert Andrews  
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Executive Views
Buyers And Sellers Will Need Multiple Verifiers: ZenithOptimedia’s Singer
By Robert Andrews  
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Executive Views
IAB’s Mane On Fraud: Keep Calm And Carry On
By Robert Andrews  
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Executive Views
Google Rallies Fight Against Bots In Ad Fraud ‘Arms Race’
By Robert Andrews  
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Executive Views
Measuring Ads By Sales Is Some Way Off: DigitasLBi’s Shlachter
By Robert Andrews  
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Executive Views
Mobile Video Strong Despite Fraud Fears: Innovid’s Chalozin
By Robert Andrews  
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Executive Views
Bot Or Not? Fraudsters Keep Advertisers On Their Toes, Integral’s Knoll Says
By Robert Andrews  
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Executive Views
Google Unveils ‘Top-Tier Publishers’ For Programmatic Video Ads
By Robert Andrews  
Executive Views

Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

LONDON — So far, “programmatic” systems of online ad trading have been applied to sta...

By Robert Andrews  
Executive Views
Adobe’s Three Solutions For TV Everywhere
By Robert Andrews  
Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views
The Importance Of Video Ad Measurement, By A+E’s Boykoff
By Robert Andrews  
Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
By Robert Andrews  
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Reports
Newspaper Publishing Industry Outlook 2014-18
By Robert Andrews  
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Executive Views
SMG Planning Content@Scale International Expansion
By Robert Andrews  
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Executive Views
YuMe’s ‘Reach Calculator,’ Powered by Nielsen, Shows Impact Of Shifting Ad Dollars
By Robert Andrews  
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Executive Views
Guardian Digital Gains Offsetting Print Decline
By Robert Andrews  
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Executive Views
Video Can Be More Than A Brand Medium: POSSIBLE’s Brown
By Robert Andrews  
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Executive Views
Mindshare’s Johnston: IPTV Heralds Video Opportunity
By Robert Andrews  
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Executive Views
Journalism Now Free From Tyranny Of Robots: Quartz’s Delaney
By Robert Andrews  
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Executive Views
Quartz Looks Through ‘Glass’ At Future Of TV
By Robert Andrews  
Executive Views

The Three Prongs Of Adobe’s TVMM Platform

FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. B...

By Robert Andrews  
Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
Executive Views
Adobe Primetime’s Prime Targets For 2016
By Robert Andrews  
Executive Views
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
By Robert Andrews  
Executive Views
How Nielsen Helps Networks & Brands Understand Social Viewing
By Robert Andrews  
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Executive Views
VivaKi’s Bertozzi: Video Puts Retargeting In A New Dimension
By Robert Andrews  
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Executive Views
Private Exchanges Mean Best Of Both Worlds: Vevo’s Carson
By Robert Andrews  
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