Reports

Newspaper Publishing Industry Outlook 2019-23

Despite the demand for quality journalism from trusted sources, the...

By Robert Andrews  
Executive Views
SVOD Fatigue Could Prove Costly: WPP’s Irwin Gotlieb
By Robert Andrews  
Executive Views
SVOD Growth is Driving Brands To News Sites: UM Worldwide’s Content Chief Gaul
By Robert Andrews  
Executive Views
NewFronts Will Turn Up Volume On Podcasts: IAB’s Bager
By Robert Andrews  
Executive Views
Ad Buyers Want To Understand SVOD Impact: Amplifi’s Zhang
By Robert Andrews  
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Executive Views
As SVOD Booms, Ads Must Excel: Comcast’s Bremond
By Robert Andrews  
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Executive Views
SpotX’s Buckley On The Global OTT TV Race
By Robert Andrews  
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Reports
Africa Newspaper Publishing Outlook 2018-22
By Robert Andrews  
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Reports
Newspaper Publishing Industry Outlook 2018-22
By Robert Andrews  
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Executive Views
Next Up For Nielsen: Measuring Podcasts
By Robert Andrews  
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Executive Views
Podcasts Expand New York Times Content Ambitions as Marketers Follow
By Robert Andrews  
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Reports
Italy Newspaper Publishing Outlook 2018-22
By Robert Andrews  
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Executive Views
Spotify’s Bertozzi Fast-Forwards From Playlists To ‘Multi-Sensory’ Music
By Robert Andrews  
Reports

Africa Newspaper Publishing Outlook 2017-21

By Robert Andrews  
Reports
Newspaper Publishing Industry Outlook 2017-21
By Robert Andrews  
Reports
Italy Newspaper Publishing Outlook 2017-21
By Robert Andrews  
Executive Views
New York Times’ Tomich Puts Newsroom In Brand Content Driving Seat
By Robert Andrews  
Executive Views
Tapad’s O’Loughlin Targets Humans Using Diverse Data
By Robert Andrews  
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Executive Views
Bought By Oracle, Goodhart’s Moat Takes Ad-Tech To TV Upfront
By Robert Andrews  
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Executive Views
Innovid’s Chalozin On Internet TV’s UX Imperative
By Robert Andrews  
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Executive Views
Is Viewability A Sideshow? Moat, Ooyala & Eyeview Discuss
By Robert Andrews  
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Executive Views
New Data Sources Are Coming: TruOptik, Neustar, Alphonso & 605 Discuss
By Robert Andrews  
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Executive Views
Alphonso’s Gall Targets Distracted TV Viewers On Second Screens
By Robert Andrews  
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Executive Views
Twitter’s Greenberger on News Platform for Advertisers
By Robert Andrews  
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Executive Views
How Platforms Are Creating New Ad Formats: Spotify, Facebook, Innovid & true[X] Discuss
By Robert Andrews  
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Executive Views
Launching AdSmart In Ireland, Sky’s West Re-Thinks TV Currency
By Robert Andrews  
Interviews

‘We need transparency around the decisions agencies make, and it’s good to discuss this openly’: The Programmatic Advisory

After a couple of years of discovery, many agency networks are now normalising progra...

By Robert Andrews  
Interviews
Trinity Mirror’s adtech chief: ‘There’s a shroud over some of the pipes that connect buyer to seller, we must remove that’
By Robert Andrews  
Interviews
‘Something is going to have to change quickly,’ FT’s Elli Papadaki on programmatic transparency
By Robert Andrews  
Analyst Views
Ad-Free SVOD Will Squeeze TV Revenue, Says eMarketer’s Ramsey
By Robert Andrews  
Reports
Netherlands Newspaper Publishing Outlook 2016-20
By Robert Andrews  
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Reports
Italy Newspaper Publishing Outlook 2016-20
By Robert Andrews  
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Reports
Newspaper Publishing Industry Outlook 2016-20
By Robert Andrews  
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Executive Views
Will Publishers Let AI Edit Video? Wibbitz Thinks So
By Robert Andrews  
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Executive Views
Is Audio The New Video? Horizon’s Williams Welcomes ‘Cleaner’ Ad Formats
By Robert Andrews  
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Executive Views
Xaxis’ Schlickum Sees TV As Fuel For Online Ads, Not Vice Versa
By Robert Andrews  
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Executive Views
FCC Cable Box Reforms Make Data-Driven TV Urgent: Simulmedia’s Morgan
By Robert Andrews  
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Executive Views
CNNgo By The Numbers: 9.5 Million Hours Views In March
By Robert Andrews  
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Executive Views
Ad Land In Catch-Up On Creativity, Measurement: Xaxis’ Martin
By Robert Andrews  
Executive Views

Bloomberg’s Bickford Sees TV Ads Held Back By Lack Of Data

Bloomberg Media wants all its outposts to remain free. That’s going to require contin...

By Robert Andrews  
Executive Views
NAB’s New Digital Group Must Fill Data Gaps: Cablevision’s Tatta
By Robert Andrews  
Analyst Views
Forget Cord-Cutting, Subscribers Stick With The Skinny Bundle, Wieser Says
By Robert Andrews  
Executive Views
Bloomberg’s Justin Smith Sees Strength In Digital Outstripping TV Audience
By Robert Andrews  
Executive Views
No Nudes Is Good News, As Playboy Bares All For Upfronts
By Robert Andrews  
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Executive Views
People Magazine Goes Live With ‘Urgent’ Facebook Video
By Robert Andrews  
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Executive Views
Gawker Targets The Gamut Of Ad Formats
By Robert Andrews  
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Executive Views
Digiday Aims For Expansion Beyond Marketing While Keeping Focus
By Robert Andrews  
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Executive Views
The Atlantic Embraces Social Distribution, Responsibly
By Robert Andrews  
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Executive Views
The Economist Tells Brand Stories To Dodge Ad Disruption, Paul Rossi explains
By Robert Andrews  
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Executive Views
Programmatic TV Has Turned A Corner: SMG’s Bertozzi
By Robert Andrews  
Robert Andrews, Stephen van Rooyen and Nicola Mendelsohn at Changing Media Summit 2016
Sessions
Changing Media Summit
Fireside chat: Innovation and partnerships
Hosted by Robert Andrews  
Changing Media Summit 2017
Sessions
Changing Media Summit
Fireside chat: Making partnerships work
Hosted by Robert Andrews  
Executive Views

TV Makers Well Positioned for AdTech Upside: Lotame’s Wesly

We report every day on the burgeoning number of ad-tech vendors helping advertisers p...

By Robert Andrews  
Executive Views
VR’s Chicken-And-Egg Future For Marketers: GroupM’s Litman
By Robert Andrews  
Executive Views
Location Data Boosts Ad Effectiveness: Factual’s Jonas
By Robert Andrews  
Executive Views
More Creative Formats Boost Mobile Performance: Light Reaction’s Dolan
By Robert Andrews  
Executive Views
Light Reaction’s Markarian On Mobile Ad Considerations
By Robert Andrews  
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Executive Views
Don’t Let Sleeping Apps Lie: Light Reaction’s Boersma
By Robert Andrews  
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Executive Views
Mobile Marketing Shortens Purchase Journey: Light Reaction’s Elken
By Robert Andrews  
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Executive Views
‘Programmatic Creative’ Astounding On Mobile: Opera Mediaworks’ Griffin
By Robert Andrews  
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Executive Views
Ditch Last-Click Attribution On Mobile: Google’s Carrington
By Robert Andrews  
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Executive Views
Embrace Unique Emerging Markets With Mobile: Medialets’ Glassberg
By Robert Andrews  
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Executive Views
Native Must Make Mobile Ads Relevant: Facebook’s Arnstein
By Robert Andrews  
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Executive Views
WPP’s Sorrell Vows To ‘Up Tempo’ On Viewability Demands
By Robert Andrews  
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Executive Views
Meredith Advertisers Can Measure Live, Real-World Results
By Robert Andrews  
Executive Views

US Election Will Drive Programmatic Momentum: says DashBid, MediaMath, Rubicon Project, SpotX & Videology

VIEQUES, PR — Programmatic advertising is expected to consolidate its place at the ad...

By Robert Andrews  
Executive Views
Hearst’s Ad Sale Approach: Diverse Models & Partners
By Robert Andrews  
Executive Views
Mobile Consumers Want Quick, Visual Content: Facebook’s Dugan
By Robert Andrews  
Analyst Views
Deloitte Gets In To TV Tech Tools Game: Ledger
By Robert Andrews  
Executive Views
One Screen Good, All Screens Better: Bloomberg’s Caine
By Robert Andrews  
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Analyst Views
Netflix Could Make $8bn From Ads: Analyst Broughton
By Robert Andrews  
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Executive Views
Shaw Media Innovates On TV Ahead Of Corus Sale
By Robert Andrews  
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Executive Views
Living Through The Age Of Fear, Uncertainty And Doubt: Furious’ Swartz
By Robert Andrews  
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Executive Views
Big Year For Addressable, But Prime-Time Way Off: SMG’s Murtos
By Robert Andrews  
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Executive Views
Dynamic Ad Inventory Will Be Infinite: Cablevision’s Dolan
By Robert Andrews  
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Executive Views
Sky’s Hopes To Retain Its Place In Ad Lifecycle With Smart Analytics
By Robert Andrews  
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Executive Views
Banks Follow Autos To Addressable TV: Modi’s Thissen
By Robert Andrews  
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Executive Views
TV Will Start Looking Like Internet: FreeWheel’s Rothwell
By Robert Andrews  
Executive Views

Alphonso’s Chordia On ‘Insane’ Targeting Possibilities

FORT LAUDERDALE — The world of advertising technology is opening up impressive prospe...

By Robert Andrews  
Executive Views
Viant’s Xumo Makes Web Publishers TV Programmers via OTT
By Robert Andrews  
Executive Views
Sky’s AdVance Connects Ad Ops Across Screens: West
By Robert Andrews  
Executive Views
Facebook Wants Advertisers To Think Different About Auto-Play
By Robert Andrews  
Executive Views
PubMatic Refocuses On Premium To Avoid Commoditized Ads
By Robert Andrews  
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Executive Views
Advertisers Want Online Data Smarts For New TV: AppNexus’ Rubenstein
By Robert Andrews  
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Executive Views
VideoAmp Uses VC Round To Fuel Cross-Screen Ad Tech Sales In 2016
By Robert Andrews  
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Executive Views
Rocket Fuel’s New CEO Targets DISH Moments
By Robert Andrews  
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Executive Views
Conde Nast Finds A Fit For Films Beyond The Page
By Robert Andrews  
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Executive Views
Havas Synchs with Universal Music For Marketing ROI, Dominique Delport explains
By Robert Andrews  
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Executive Views
SpotX Readies Expansion to Asia
By Robert Andrews  
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Executive Views
After SpotX And Clypd, RTL Group Seeks More Investments In 2016
By Robert Andrews  
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Executive Views
Programmatic Auctions Don’t Cheapen TV Ads: DISH’s Sears
By Robert Andrews  
Executive Views

Programmatic Audio Powers Emotional Data Ads: Havas’ Houssaini

LONDON — So far, “programmatic” systems of online ad trading have been applied to sta...

By Robert Andrews  
Executive Views
Adobe’s Three Solutions For TV Everywhere
By Robert Andrews  
Executive Views
TubeMogul To Take Cross-Screen Planning Self-Service: Rondon
By Robert Andrews  
Executive Views
The Importance Of Video Ad Measurement, By A+E’s Boykoff
By Robert Andrews  
Executive Views
OTT Activations In Europe Are Catching Up: YuMe’s Hanks
By Robert Andrews  
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Executive Views
FreeWheel Partnering w/ Sky to Grow Addressable TV Ads Across Europe
By Robert Andrews  
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Executive Views
Kantar, Nielsen Face Off To Upgrade UK TV Measurement
By Robert Andrews  
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Executive Views
UK’s Channel 4 Goes Big with Programmatic Offering
By Robert Andrews  
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Executive Views
Addressable TV Limited Today, Mainstream Tomorrow: Videology’s Ferber
By Robert Andrews  
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Executive Views
Addressable Prospect Looks Different Overseas: INVIDI’s Downey
By Robert Andrews  
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Executive Views
Algorithmic Marketing To Virtual Personal Assistants Will Change Game: PHD’s Cooper
By Robert Andrews  
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Executive Views
Upfronts Won’t Die In TV Renaissance: Magna Global’s Bayer
By Robert Andrews  
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Executive Views
TV Ad Super-Targeting Is Ready To Scale: Eyeview CEO
By Robert Andrews  
Executive Views

The Three Prongs Of Adobe’s TVMM Platform

FORT LAUDERDALE — Adobe has announced its “TVMM”, or TV Media Management, platform. B...

By Robert Andrews  
Executive Views
Advertisers Can Value Campaign Inventory: SpotX’s Cooke
By Robert Andrews  
Executive Views
Adobe Primetime’s Prime Targets For 2016
By Robert Andrews  
Executive Views
Addressable TV Ads Are Costlier, But Cheaper: MediaVest’s
By Robert Andrews  
Executive Views
How Nielsen Helps Networks & Brands Understand Social Viewing
By Robert Andrews  
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Executive Views
Digital Ads For Legacy TV To Take Off In 2017: Videa’s Williams
By Robert Andrews  
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Executive Views
TV’s Not Dead, We Can Prove Its Worth: Simulmedia’s Piccone
By Robert Andrews  
Companies in Media 1015