Marketing 356

Does a supermarket magazine really have more readers than The Sun?

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‘Content is king’ again: why Bill Gates may be right after all

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Product makers must tell a good toy story to stay focused

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As paid content booms, will ad opportunities shrink?

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Domino’s aims to eat in to Netflix with its own VOD offering

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Updated: Homeless hawk codes, not content, as charity mag adds digital edition

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New Media Age folds in to Econsultancy

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Official: Yellow pages may be worthless

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More social marketing consolidation as Beyond buys Content & Motion

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Let the virtual TV product placement begin

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Centaur buying Econsultancy for up to £50 million

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WPP aims for Silicon Valley digital investment via AKQA acquisition

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Can Yell turn online around with self-serve marketing?

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Shazam For TV can go large with ITV ad sales deal

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Gaming the magazine: IPC flips page to advergames

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How Accenture Used A Mobile App To Get On The BBC

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Now Facebook Must Prove To Wall Street Its Ads Really Work

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WPP’s Kantar Buying China’s CIC For Social Media Market Research

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Trinity Mirror Buying Further In To Digital Marketing Services

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Samsung’s Anti-Apple Campaign Appears To Be Working

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Mobile Consolidation As Velti Buys MIG For Up To $54 Million

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Interview: Nokia Marketers On How They Are Selling Their Windows Phone

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Industry Moves: Microsoft’s Mobile Leaver, iProspect, Adaptly

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Mobile App Maker Future Platforms Sells To Vexed Digital Agency

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@ pcAds: Branded Content Combs For A Multi-Screen Opportunity

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M&A Round-Up: Zaypay, Wallaby, 49Games, JigoCity Get Snapped Up

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PR Chief: ‘Copyright Law Just Doesn’t Work In An Internet Age’

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PRCA & Meltwater vs NLA: Full Judgement & Key Points

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PRs Lose Court Appeal On Online Story Copying

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What’s A Facebook Fan Worth? 20 Site Visits, New Stats Say

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UK Newspapers Launch Their Own Pay-For Web Aggregator

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Forget Paywalls, The Independent’s ‘i’ Has A Beerwall

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In Brief: Antique Books, Tesco Digital, Culture Fund & More

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Punktilio, Another Social Marketing Specialist, Bought By Digital Agency

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Tesco’s Clubcard Operator Buying Online Brand Advocacy Firm BzzAgent

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Publicis, WPP Make Further Digital Buys, Google Mobile Partnership

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Unilever Tries Turning Mobile Social Activity In To A Marketing Campaign

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Draftfcb Buying Blue Barracuda Digital Production Agency

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Interview: Vevo Says No MySpace Deal But Hopeful On Warner Sale

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The Times Gains New Subscribers With Groupon Discount

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Meet The Spotify Car, Six Months Free

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Mediastay Funded For Online Games, Offers, Marketing

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Econsultancy Says Profit Is Growing From Premium Memberships

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0.82 Percent Of iPad-Owning UK Times Trialists Subscribed

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Google Is Not About To Become A Magazine Publisher

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WPP Buys Another Digital Agency; This Time, In Vietnam

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Leo Burnett Buying Airlock Digital Agency

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Digital Marketing M&A Values Have Gotten ‘Frothy’, WPP Says

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Groupon’s Worldwide Odyssey Takes It To Russia Via Social Network

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Web Polls Outfit ToLuna Gets £161 Million Private Buy-Out Offer

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