Marketing 356

Viacom’s Spina Wants Unified Social Data Measurements

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Branded Video Will Spur Programmatic Ads: Xaxis’ Dolan

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Quartz Publisher Lauf: No Plans For Paywall

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The Washington Post Plans ‘Video, Video, Video’ In 2014

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BBC Native Ads ‘Can Bring Brands’ Stories To Life’

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Xaxis’ Schlickum: Native & Programmatic Can Co-Exist

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BuzzFeed’s Perelman, We Offer Video Scale To Brands

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MEC Builds Audience for Client AT&T with Data, Custom Programs, Explains Kaplowitz

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Data Is To Marketing As Science Is To Religion: Group M’s Norman

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This Is The Golden Age Of Content: UM’s Personette

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Kawaja: No Bubble In ‘Sciencification’ Of Advertising

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Starcom’s Mobile Chief: “Mobile Is Not An Island”

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Taboola CEO: Native Will Go Programmatic When It Hits Scale

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App Developers Gain Power From Native: InMobi’s Majumdar

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Native Ads 10x Better Than Mobile Banners: InMobi’s Bengani

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AOL Set To Launch Mobile Native Ad Unit

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Messaging Could Light Up Mobile Monetization: InMobi’s Yu

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Google’s VanDerzee: Big Focus On “Buy Side” of Programmatic in 2014

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Beet.TV’s Plesser: New Era Dawning For Journalism

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Digitas’ Shlachter: Good Branded Video Is Hard To Do

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‘Branded Video Has Five Seconds To Impress’: GroupM’s Rob Norman

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AOL’s Harnevo: Branded Video Will Boom As Pre-Rolls Wane

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Jun Group Driving Native Video Ads To Apps

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‘Engagement Beats Views’ For Video Ad Measurement, 7th Chamber CEO Spalding

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New York Times Plans Branded Content In Video

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GroupM’s Rob Norman: For Content Marketing, Context Is King

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Zefr’s Kirk: Brands Should Tap The Power Of Fans

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BBC.com Opens Its Doors To Native Advertising

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Spotify’s Free Mobile Change Courts Brands To ‘Speak Music’

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AOL’s Armstrong: Native Ads Need ‘Human’ Familiarity

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Media Agency SMG Lets its Brands Run Publisher Content via New Platform

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Flite CEO: ‘Content@Scale’ Will Turn Videos In To Ads

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NYT’s Zimbalist: Redesigned Site Wants Sophisticated Paid Posts

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Kantar’s Breheney Sees Mixed Uses For TV Tuning Data

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IAB UK’s Chester: Industry Must Calm Marketers’ Programmatic Fears

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WPP’s GroupM Unit Says Half of Agency’s Video Ads in EMEA are “Targeted”

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Exploring the growth of branded content and native advertising – video

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Branded content master class

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Adobe’s Waddell: Data Is DNA For Ad Campaigns

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Livestation Tries Brand Videos, Mid-Rolls To Make Live News Pay

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VivaKi’s Unkel: Patient Spenders Leading Programmatic Push

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Adobe Gives Marketing Cloud ‘Mobile-First’ Social Update

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Flite CEO Price: Hot Trend Advertises To Individual Customers

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Outbrain Serves Content Marketers In To Editorial Stream

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In Tobaccowala’s Looking Glass: Ecommerce-Enabled Video Everywhere

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Yahoo’s $1.1bn Tumblr gamble is a power bet on native advertising

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FT’s Smith: ‘We Don’t Have A Problem With Native Apps’

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Reuters Digitizing Its Long Tail To License To Marketers

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What does Yahoo want with Summly?

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Forecast: Internet ad spend will outstrip all print in 2015

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