Executive Views

TV Can Embrace Direct Digital Brands: IAB’s Rothenberg

LAS VEGAS — CES may have been a tech show and the Interactive Advertising Bureau (IAB...

By Robert Andrews  
Executive Views
Data Is A Product: Turner, Tru Optik, NinthDecimal Execs Discuss
By Robert Andrews  
Executive Views
Tech Giants Are Gobbling Up TV Ads: Think TV’s Baehr
By Robert Andrews  
Analyst Views
How To Be Be Super-Relevant: Forrester Analyst O’Connell
By Robert Andrews  
Executive Views
LiveRamp’s Smith Balances Omni-Channel Opportunity With Privacy
By Robert Andrews  
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M&A analysis
WPP Buys Another Digital Agency; This Time, In Vietnam
By Robert Andrews  
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M&A analysis
Leo Burnett Buying Airlock Digital Agency
By Robert Andrews  
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Earnings analysis
Digital Marketing M&A Values Have Gotten ‘Frothy’, WPP Says
By Robert Andrews  
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Company strategy
Groupon’s Worldwide Odyssey Takes It To Russia Via Social Network
By Robert Andrews  
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M&A analysis
Web Polls Outfit ToLuna Gets £161 Million Private Buy-Out Offer
By Robert Andrews  
Experian Buys In To Social Media Marketing
M&A analysis
Experian Buys In To Social Media Marketing
By Robert Andrews  
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M&A analysis
Publicis Buying Online Pharma Comms Agency Digital District
By Robert Andrews  
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M&A analysis
WPP Buying Intelligence Database Marketer I-Behavior
By Robert Andrews  
Executive Views

All Brands Can Be Like Direct Brands: EDO’s Kevin Krim

Around the marketing world, everyone is talking about the rise of direct-to-consumer ...

By Robert Andrews  
Executive Views
The News Environment is an Essential Place for Storytelling, HPE’s Marissa Freeman
By Robert Andrews  
Executive Views
Omnicom’s Nelson Brings Audience Knowledge Together In ‘Omni’
By Robert Andrews  
Analyst Views
How Can Brands Balance Omni-Channel & Creative: Cannes Panel w/ Adobe, Forrester, IBM and Essence
By Robert Andrews  
Executive Views
Omni-Channel Still Isn’t Omni-Present: Essence’s Harrison
By Robert Andrews  
ComScore Buying Nedstat For $36.7 Million To Enhance Web Analytics
M&A analysis
ComScore Buying Nedstat For $36.7 Million To Enhance Web Analytics
By Robert Andrews  
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M&A analysis
BD Network Creatives Buying We Love Mobile Agency
By Robert Andrews  
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Company strategy
PeerIndex Tries Ranking Opinion Formers With Social Crawling
By Robert Andrews  
Metrics: UK Search Ad Prices Have Fallen By A Fifth This Year
Market indicators
Metrics: UK Search Ad Prices Have Fallen By A Fifth This Year
By Robert Andrews  
Facebook: No, We’re Not Sponsoring England’s Soccer Team
Company strategy
Facebook: No, We’re Not Sponsoring England’s Soccer Team
By Robert Andrews  
USA – Techonology – Google Introduces T-Mobile G1
M&A analysis
Mobile Agency Group MIG Buying Response Facilitator Piri
By Robert Andrews  
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Industry moves
Headshift’s Hamman Joining Edelman As Digital Director
By Robert Andrews  
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M&A analysis
St Ives Printing Firm Buying Database Marketer Occam
By Robert Andrews  
Leading Voices

Super Bowl Ads Drop the Ball While Tide Points to Native

This year’s Super Bowl provided a moment for native advertising concepts to shine du...

By Francis Turner, logoadyoulike  
Leading Voices
Top 10 native advertising trends for 2019
By Dale Lovell, logoadyoulike  
Leading Voices
Native advertising 2020 – 5 global futures for a format on the rise
By Dale Lovell, logoadyoulike  
Leading Voices
Beyond Billboards: Welcoming a New Golden Age of Advertising
By Melinda McLaughin, logoExtreme Reach  
Leading Voices
Why Omni-channel Marketing Can No Longer Be Avoided by Banks
By Jouk Pleiter, logoBackbase  
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Funding analysis
Skimlinks Gets $1.5 Million Second Round For Affiliate Links
By Robert Andrews  
Gamers play “Call of Duty: Modern Warfare 2,” at a pre-release event held in New York
Company strategy
CBS Brings Its Game Industry Data Service To UK
By Robert Andrews  
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Interviews
Interview: Adconion CEO Says Joost Will Showcase Branded Entertainment
By Robert Andrews  
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Earnings analysis
Econsultancy Grows Profit By 30 Percent, Eyes Overseas
By Robert Andrews  
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Company strategy
Yahoo Starts Singing About Its Yodel
By Robert Andrews  
Yahoo’s UK Ad: Because ‘You’ Aren’t That Different After All
Company strategy
Yahoo’s UK Ad: Because ‘You’ Aren’t That Different After All
By Robert Andrews  
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Industry moves
Industry Moves: iCrossing Ups Mayfield To SVP
By Robert Andrews  
Online Marketer Clash Media Raises £1.3 Million VC
Funding analysis
Online Marketer Clash Media Raises £1.3 Million VC
By Robert Andrews  
Executive Views

Scale Vs Targetability Is A Juggling Act: MasterCard’s Jankowski

MIAMI — Big brands are used to using mass media to reach mass audiences. Now that the...

By Robert Andrews  
Executive Views
Vox’s Bankoff Wants A ‘Smarter’ Kind Of Branded Content
By Robert Andrews  
Executive Views
Plista CEO Bidon Aims To Scale Native Ads Globally
By Robert Andrews  
Executive Views
USA Today’s Gentzel Seeks Brands To Sponsor VR News Show
By Robert Andrews  
Executive Views
Guardian’s U.S. Chief Prefers Branded Content To Short-Term, Annoying Ads
By Robert Andrews  
Coke’s Social Reality Drama On YouTube Turns Us A Bit Green
Company strategy
Coke’s Social Reality Drama On YouTube Turns Us A Bit Green
By Robert Andrews  
Eurostar Sends French Shoppers Around London With Mobile Social App
Company strategy
Eurostar Sends French Shoppers Around London With Mobile Social App
By Robert Andrews  
Brainwave Market Researcher NeuroFocus Buying UK Counterpart
M&A analysis
Brainwave Market Researcher NeuroFocus Buying UK Counterpart
By Robert Andrews  
Updated: Facebook Shows Off Polls In Davos; New Business Model Or Just Cool Toy?
Company strategy
Updated: Facebook Shows Off Polls In Davos; New Business Model Or Just Cool Toy?
By Robert Andrews  
Econsultancy Opening In US, Hires ClickZ VP Lieb To Start NY Office
Company strategy
Econsultancy Opening In US, Hires ClickZ VP Lieb To Start NY Office
By Robert Andrews  
Online Ad Spend Increase Was Lowest For Decade In Q4, IPA Says
Market indicators
Online Ad Spend Increase Was Lowest For Decade In Q4, IPA Says
By Robert Andrews  
Tribal DDB Starting Social Marketing Agency Radar DDB
Company strategy
Tribal DDB Starting Social Marketing Agency Radar DDB
By Robert Andrews  
All3Media Buys Web Producer Illumina, Backs New Branded Content House
M&A analysis
All3Media Buys Web Producer Illumina, Backs New Branded Content House
By Robert Andrews  
Executive Views

Native Ads Will Replace Display Ads: Xaxis’ Allen

Native advertising, ads that are presented in the form of editorial content, will ult...

By Robert Andrews  
Executive Views
Gannett Aims To Scale Local Branded Content Nationwide
By Robert Andrews  
Executive Views
Content Trumps Frequency For Marketers: Bank of America’s Paskalis
By Robert Andrews  
Executive Views
Should Brands Make Content People Would Pay For?
By Robert Andrews  
Executive Views
BuzzFeed To Sell UK Branded Video By Year’s End
By Robert Andrews  
Aegis Buys Digital Marketing Group In Fast-Growing Russia
M&A analysis
Aegis Buys Digital Marketing Group In Fast-Growing Russia
By Robert Andrews  
CBS Working Last.fm Hard In US, Appointing Chief Marketer
Company strategy
CBS Working Last.fm Hard In US, Appointing Chief Marketer
By Robert Andrews  
iCrossing Buys German Digital Marketing House 3GNet
M&A analysis
iCrossing Buys German Digital Marketing House 3GNet
By Robert Andrews  
WPP Unit Acquires Majority Of Tech PR House AxiCom
M&A analysis
WPP Unit Acquires Majority Of Tech PR House AxiCom
By Robert Andrews  
Swiss Marketer Goldbach Buys In To Balkan Web Ad Sales
M&A analysis
Swiss Marketer Goldbach Buys In To Balkan Web Ad Sales
By Robert Andrews  
WPP’s Group M Buys LaComunidad Viral Campaign Agency
M&A analysis
WPP’s Group M Buys LaComunidad Viral Campaign Agency
By Robert Andrews  
Holiday Wire: Trinity-Mirror M&A, Sugarscape Launch, BDMI Strategy, Gamerzines Mags
M&A analysis
Holiday Wire: Trinity-Mirror M&A, Sugarscape Launch, BDMI Strategy, Gamerzines Mags
By Robert Andrews  
Web E-Marketing Outfit Zoomio Raises 5 Million Euros
Funding analysis
Web E-Marketing Outfit Zoomio Raises 5 Million Euros
By Robert Andrews  
Reports

UK Native Advertising

By Robert Andrews  
Executive Views
Leo Burnett, HuffPo Get Close To Win At Content: Renshaw
By Robert Andrews  
Executive Views
The Economist Shakes Up The White Paper: Sukacheva
By Robert Andrews  
Executive Views
Brand Content Goal Posts Are Wide: Gannett’s Kilgore
By Robert Andrews  
Executive Views
Sir Martin Sorrell on Transformation of Advertising and of WPP
By Robert Andrews  
Yahoo Wins Bebo Ads Deal For UK, Ireland; Important Score In Social Network Jostling
Company strategy
Yahoo Wins Bebo Ads Deal For UK, Ireland; Important Score In Social Network Jostling
By Robert Andrews  
WPP Buys LA Interactive Agency Schematic; Latest Digital Acquisition
M&A analysis
WPP Buys LA Interactive Agency Schematic; Latest Digital Acquisition
By Robert Andrews  
WPP Buys LA Interactive Agency Schematic, Developer Of New ITV.com
M&A analysis
WPP Buys LA Interactive Agency Schematic, Developer Of New ITV.com
By Robert Andrews  
Publicis Creates Dedicated Mobile Arm With Phonevalley Acquisition
M&A analysis
Publicis Creates Dedicated Mobile Arm With Phonevalley Acquisition
By Robert Andrews  
Web Ad Nets Scrutinized As Brands Bail From Dodgy Sites
Company strategy
Web Ad Nets Scrutinized As Brands Bail From Dodgy Sites
By Robert Andrews  
TradeDoubler Buys U.K. Search Marketing Agency IMW Group For $115 Million
M&A analysis
TradeDoubler Buys U.K. Search Marketing Agency IMW Group For $115 Million
By Robert Andrews  
Innovative Prince CD Giveaway Big Sales Success For U.K.’s Mail On Sunday
Company strategy
Innovative Prince CD Giveaway Big Sales Success For U.K.’s Mail On Sunday
By Robert Andrews  
Strongest-Ever Web Growth Fires U.K. Advertising Spend: Report
Market indicators
Strongest-Ever Web Growth Fires U.K. Advertising Spend: Report
By Robert Andrews  
Executive Views

Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

LAS VEGAS — The New York Times wants to make a big deal out of crafting sponsored art...

By Robert Andrews  
Executive Views
The New York Times Finds Success with Native Video Advertising
By Robert Andrews  
Executive Views
‘Context Is King’ For Native Video Advertising
By Robert Andrews  
Executive Views
Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book
By Robert Andrews  
Executive Views
McDonald’s Wants To Entertain, Educate With Video
By Robert Andrews  
Yahoo! shows biggest UK search share gains
Market indicators
Yahoo! shows biggest UK search share gains
By Robert Andrews  
Google rolls out new video ad formats
Company strategy
Google rolls out new video ad formats
By Robert Andrews  
Yahoo! readies Panama for UK launch
Company strategy
Yahoo! readies Panama for UK launch
By Robert Andrews  
LynkU nets funds for site expansion
Funding analysis
LynkU nets funds for site expansion
By Robert Andrews  
Hotels.com sued over disabled access
Company strategy
Hotels.com sued over disabled access
By Robert Andrews  
BBC: Multi-Platform Alternate Reality Game Launches; More Criticism
Company strategy
BBC: Multi-Platform Alternate Reality Game Launches; More Criticism
By Robert Andrews  
Job search is latest .mobi launch
Insights
Job search is latest .mobi launch
By Robert Andrews  
Yahoo! sued over ad technology
Company strategy
Yahoo! sued over ad technology
By Robert Andrews  
Executive Views

Video Ads Boost TV Campaigns: UM’s Kinniburgh

LONDON — Online video content doesn’t just lift online video marketing results – they...

By Robert Andrews  
Executive Views
YouTube Stars Aide Brand Authenticity: Newcast’s Waugh
By Robert Andrews  
Executive Views
Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration
By Robert Andrews  
Executive Views
WPP’s Sorrell: We Are a Content Company
By Robert Andrews  
Executive Views
Adobe’s “Marketing Cloud” Explained
By Robert Andrews  
Thomson provides PPC buying to listings customers
Company strategy
Thomson provides PPC buying to listings customers
By Robert Andrews  
Microsoft ‘to release’ adCenter update
Company strategy
Microsoft ‘to release’ adCenter update
By Robert Andrews  
Airline launches women-only site
Company strategy
Airline launches women-only site
By Robert Andrews  
Mobile networks ‘mull new-build search engine’
Company strategy
Mobile networks ‘mull new-build search engine’
By Robert Andrews  
PPC budgets to be cut as online spend grows, report says
Company strategy
PPC budgets to be cut as online spend grows, report says
By Robert Andrews  
Wal-Mart ads ‘keep Pirate Bay afloat’
Company strategy
Wal-Mart ads ‘keep Pirate Bay afloat’
By Robert Andrews  
Pink is the new black, search stats say
Company strategy
Pink is the new black, search stats say
By Robert Andrews  
California sun to power third of Googleplex
Company strategy
California sun to power third of Googleplex
By Robert Andrews  
Executive Views

Content Must Be Created Through A Social Lens: Ogilvy’s Marks

If marketers want to make a splash with their own own content, it needs to be sociall...

By Robert Andrews  
Executive Views
Time Inc’s Marvel: How Editorial and Advertising Collaborate
By Robert Andrews  
Executive Views
‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks
By Robert Andrews  
Executive Views
Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study
By Robert Andrews  
Executive Views
This Is The Year Of Real-Time Data: Mindshare’s Bitterman
By Robert Andrews  
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