Marketing 356

VideoElephant Gives Brands Video Content

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Tastemade Puts Brand Video On The Menu

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WebMD’s Schlanger Writes An Original Video Prescription

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Native & Social, Not Search, Hold Mobile Key: NYT’s Zimbalist

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The New York Times Finds Success with Native Video Advertising

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‘Context Is King’ For Native Video Advertising

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Satisfying Readers Is Key To Content Marketing: Digitas’ Mark Book

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McDonald’s Wants To Entertain, Educate With Video

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McDonald’s Puts Video At ‘Core’ Of Digital Focus

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Tribune Picks Taboola For TV Sites’ Content Marketing: Report

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Brand Video Publishers Must Give Advertisers Freedom: Say Media’s Catto

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How Media Agencies Will Be Forced To Change

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Video Ads Must Hit Viewers Early: BPN’s Hiland

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Passion, Entertainment, Education Key To Brand Video: BPN’s Hiland

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Mindshare’s Cridlin to Brands: Stop Seeking Fans on Facebook — “Organic Reach Is Non-Existent”

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Non-Marketers Hold Key To Programmatic: iProspect’s Adams

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Video Ads Boost TV Campaigns: UM’s Kinniburgh

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YouTube Stars Aide Brand Authenticity: Newcast’s Waugh

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Giant Snack Maker Mondelēz Nets 100 Million Views w/ ‘NowThisNews” Real-Time Collaboration

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WPP’s Sorrell: We Are a Content Company

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Adobe’s “Marketing Cloud” Explained

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Programmatic Will Boost, Not Decrease, TV Ad Value: Mondelez’ Bough

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Quality Is Key For Branded Content: News Corp’s Chopra

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Under News Corp, Storyful Put To Work On Brand Content

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Publishers Surfacing Native Video Ads in Rich Display, on Pages Outside the Pre-Roll

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Mail Online Aims To Go Large With Rich, Native Video Ads

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For Branded Content, “Creative By Committee Is Death”

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From Story-Telling To Story-Doing: JWT’s Weisberg

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Brands Should Define Goals Before Content: IPG’s Power

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Content Must Be Created Through A Social Lens: Ogilvy’s Marks

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Time Inc’s Marvel: How Editorial and Advertising Collaborate

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‘The Big Ideal’ Fuels Cross-Platform Content: Ogilvy’s Abby Marks

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Millennials Are Cool With Brands Changing All The Time: Initiative/IPG Study

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This Is The Year Of Real-Time Data: Mindshare’s Bitterman

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Digiday’s Morrissey: Native Is Growing Up, But Mustn’t Fool

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TV Networks Well Placed Despite Multi-Platform Boom: Nielsen’s Hasker

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Mobile Ads Are 20x Harder Than Desktop: Medialets’ Glassberg

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Campbell Soup Company Warms To True Digital Marketing ROI

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Carat’s Ray: Proving ROI Amid Real Media Convergence

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MediaCom CEO: Programmatic Spurs Ad Creativity

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Content Has Elevated Itself Above Advertising: MediaCom’s Morris

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Brands Sacrificing Truth For Attention: Google’s Benson

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GroupM Seeks ‘Coalitions’ To Boost Branded Video Scale

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Tumblr Helps Yahoo Advertisers Tell Their Story

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Advertisers Will Demand More Transparency: Zenith US CEO

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The Advertising Channel Is Dead: ZenithOptimedia’s Shoreland

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SMG Planning Content@Scale International Expansion

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Keep Big Data Simple To Get Smarter: SMG’s Parker

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Quality Is Essential for Branded Content: Guardian’s Watkins

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VivaKi’s AOD Wants Industry Platform For Native Ads

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